Building the right keyword list, proper ads and tightly controlling how money is spent are the most vital parts of the local paid search marketing process. Without these, the chance for success and profitability of your SEM campaigns drops dramatically. In this webinar you'll learn how to generate superior results even when handling thousands of small, hyperlocal accounts. On May 14th at 12pm, join Marc Poirier, EVP and Co-founder at Acquisio and Regan Davis, VP of Product Development at Zenya who will present: - Some insights on the local search marketing industry. - A new approach to PPC campaign creation. - Several case studies.

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HOSTED BY: &

2. Click to edit Master text stylesWEBINAR housekeeping
• The webinar is recorded and will be made
available by email
• The slides will also be available by email
• Q&A session at the end of the webinar
• Use the Chat box to submit your questions at any
time

3. Click to edit Master text stylesSPEAKERS
Marc Poirier
– EVP & Co-Founder of Acquisio
– 17 Years Experience in Digital Marketing
– Master Fisherman
Regan Davis
– Vice President of Product at Zenya
– Background in Data and Design
– Eats Fish on Occasion

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How many SMB accounts do you manage?
a) Less than 100 SMB accounts
b) 100 – 5000 SMB accounts
c) 5000+ SMB accounts
d) My company caters to SMB but don't offer PPC yet.
e) We don't serve SMB accounts
Live POLL QUESTION #1

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Local Marketing Landscape
• Resellers / Channel Partners
• Yps – IYPs
• Media Companies
• Verticals
• Franchises
• SaaS
• Domain Registrars – Hosting
• Office Supplies

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Evolution of Services Offered
Listings
Clicks
Leads
Calls

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Automating SEM for SMBs – Where are we?

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Biggest Hurdle

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Zenya Understands Search
1.2 Billion Keywords, all real human
search terms
450,000 categories on every
popular topic
2.5 million+ locations to develop
hyper-local PPC campaigns
• Scale.
• Scope.
• Specificity.
A Taxonomy of the Commercial Internet.

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Automated Local Campaign Creation
SMB INPUT
ACQUISIO
BBM
Landing
Page
Seed
Keywords
Directory
Topic
OR OR
Zenya creates
tightly themed Ad
groups.
Effective mix of
head and long-tail
terms are loaded
into Ad groups.
Keywords are
geo-modified
for hyper-local
targeting.

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Zenya Categorizes SMB Inputs, and Expands
Plumbers
Plumbers
Plumbing Services
24 Hour Plumbing
Services
Leak Detection Services
Residential Drain
Cleaning Services
Commercial Plumbers
SMB INPUT
MATCHING ADGROUPS
Septic Tank Services
Septic Tank Installation
Septic Tank Maintenance
Septic Tank Removal
Flood Control Services
Plumbing Inspection
Services
Journeyman Plumbers
Master Plumbers
Plumbing Contractors
Leak Detection Services
Pipe Relining
Plumbing & Fixture Tips & Advice
Sanitary Piping Installation
Services
Sump Pump Installation
Toilet Installation Services
Sink Installation
Sink Repair Services
Find Local Plumbers
…and 15 additional subcategories
SUBTOPICS

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Content Safe for SEM
• Safety first. Zenya monitors and filters searches for
sensitive topics including:
• Prescription Drugs
• Tobacco
• Weapons
• Sensitive Issues
• Adult
• Alcohol
• Fireworks
• Gambling
• Adherence to search engine compliance policies
• Ensuring brand safety

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2.5 Million Locations for Hyper-Local Builds
• Geotargeting + Geomodified.
• By Region.
• By Radius.
• By Relevance.

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Case Study: Global SMB Publisher
The Challenge. Create a full campaign structure for a new
client in the trash removal market, targeted to 15 miles
around 2 nearby cities.
The Solution. With Zenya’s granular taxonomy of
searches, plus the additional location taxonomy, campaign
creation and audit was turnkey.
Zenya delivered 4 campaigns using different targeting
methods, 11 customized adgroups, and 6,864 highly-
targeted keywords.
• Zenya’s campaign click
through rate was 7%
100% CTR Boost
• Average cost per click also
dropped over 20%
• Ad position stayed
competitive at 2.5, while at
lower costZENYA
COMPETITOR
AVG CLICK THROUGH RATE (30d)
7%
The Results.

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Case study: Rooter Cleaners
With BBM Before BBM
With BBMBefore BBM

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Case study: Law Firm
With BBM Before BBM
With BBMBefore BBM

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Would you like more information about our
solution for local SEM resellers?
a) Yes, please have someone contact me.
b) No, thanks.
Live POLL QUESTION #2

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Live Q&A

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From Z to A: SEM Solutions Start to Finish
Granular campaign creation combined with superior bid and budget
management.
• Automated. Zenya provides complete
campaign creation from A to Z.
• Order, not Chaos. The world’s only
keyword taxonomy, with relevant terms for
any business, service, and topic.
• Location, Location, Location. An
additional 2.5 million+ global locations to
develop highly targeted PPC campaigns.
• Speaking All Languages. Translation to 33
major languages, including Double-byte
• Significant scale. 1+ billion real human
keywords in 450,000 categories.
• Married Back End. Through Acquisio’s
Partner Program, Zenya communicates
directly into Acquisio’s system.
• BBM. Bid and budget management through
Acquisio’s sophisticated optimization.
• One for All. Full scale reporting in an all-in-
one tool for account managers.
• PPC Partnerships. An Adwords and Bing
Ads partner, Acquisio knows the best
approaches to drive leads.
• Call Tracking. Acquisio partners with more
than 10 reputable call tracking partners.

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Have more questions?
Thank you for attending this webinar!
Request more information on Automated Local SEM at
www.acquisio.com/company/contact-us/
Or Contact us Directly:
acquisio-marketing@acquisio.com