1. CORCORAN FITNESS Personal Training in the 21 st Century Hosted for you by Angela Corcoran, MS, RCEP and FOCUS Integrated Fitness Featuring: Julian Barnes , Co-Founder & CEO of BodyLocal & William Smith, a uthor of The Business and Practice of Personal Training. January 18, 2011 12:30pm - 3:30pm www.corcoranfitness.com

2. CORCORAN FITNESS 1. Educated and experienced fitness professionals. Due to increases in the number of organizations offering health and fitness certifications, it’s important that consumers choose professionals certified through programs that are accredited by the National Commission for Certifying Agencies, such as those offered by ACSM. www.corcoranfitness.com A certification is only the examination which one must pass in order to be considered competent. There is currently no standard for personal training that accredits anything more than an examination. The National Commission for Certifying Agencies (NCCA) was created in 1987 by NOCA (The National Organization for Competency Assurance) to help ensure the health, welfare, and safety of the public through the accreditation of a variety of certification programs/organizations that assess professional competence. Any personal training certification worth having or taking will be listed on the NCCA website under accredited programs: http://www.noca.org/NCCAAccreditation/AccreditedCertificationPrograms/tabid/120/Default.aspx . Any certification not listed, is not an accredited certification. Of these there are hundreds if not thousands available on the Internet and the individuals creating them do not necessarily have any background or expertise.

3. CORCORAN FITNESS www.corcoranfitness.com Look into the background of your presenter. Are they subject matter experts? Do they have advanced training and/or advanced relevant degrees, are they too dogmatic? How much are you being charged? Current industry standard for continuing education is 25-35 dollars per hour Get referrals from people who have taken the courses before. Will the courses help to open your market (increased penetration) , or are they tools that enhance your current practice (increased retention and renewal). Generally Helpful Guidelines:

4. CORCORAN FITNESS 2. Fitness programs for older adults. As the baby boom generation ages into retirement, some of these people have more discretionary money than their younger counterparts. Therefore, many health and fitness professionals are taking the time to create age-appropriate fitness programs to keep older adults healthy and active. www.corcoranfitness.com The population of 65 and older was 35 million in 2000 and is projected to grow to 70 million by 2030. For every four years of time, we typically gain about 1 year of life. Current life span is 120 years Current life expectancy is 78 years Humans are living longer than ever before

5. CORCORAN FITNESS 3. Strength training. Strength training remains a central emphasis for many health clubs. Incorporating strength training is an essential part of a complete physical activity program for all physical activity levels and genders. www.corcoranfitness.com

6. CORCORAN FITNESS 4. Children and obesity. With childhood obesity growing at an alarming rate, health and fitness professionals see the epidemic as an opportunity to create programs tailored to overweight and obese children. Solving the problem of childhood obesity will have an impact on the health care industry today and for years to come. www.corcoranfitness.com Recent data from the American Academy of Pediatrics and the American Medical Association indicate that rates of childhood (pre-pubertal) overweight and obesity are dramatically on the rise reaching at or above 30 percent in 30 states. The U.S. Surgeon General Richard Carmona, MD called it “the greatest threat to public health today killing more Americans than AIDS, all cancers and all accidents combined.”

7. CORCORAN FITNESS 5. Personal training. More and more students are majoring in kinesiology, which indicates that students are preparing themselves for careers in allied health fields such as personal training. Education, training and proper credentialing for personal trainers have become increasingly important to the health and fitness facilities that employ them. www.corcoranfitness.com 6. Core training. Distinct from strength training, core training specifically emphasizes conditioning of the middle-body muscles, including the pelvis, lower back, hips and abdomen – all of which provide needed support for the spine.

8. CORCORAN FITNESS 7. Exercise and weight loss. In addition to nutrition, exercise is a key component of a proper weight loss program. Health and fitness professionals who provide weight loss programs are increasingly incorporating regular exercise and caloric restriction for better weight control in their clients. www.corcoranfitness.com 8. Boot camp. Boot camp is a high-intensity structured activity program modeled after military style training and led by an instructor. Boot camp incorporates cardiovascular, strength, endurance and flexibility drills in both indoor and outdoor settings.

9. CORCORAN FITNESS 9. Functional fitness. This is a trend toward using strength training to improve balance and ease of daily living. Functional fitness and special fitness programs for older adults are closely related. www.corcoranfitness.com 10. Physician referrals. Physician referrals, a key component of the Exercise is Medicine initiative, partner medical professionals with health and fitness professionals to seamlessly integrate exercise into their patients’ lives.

10. CORCORAN FITNESS Personal Training in the 21 st Century Julian Barnes , Co-Founder & CEO of BodyLocal www.corcoranfitness.com Julian Barnes Co-Founder & CEO BodyLocal julian@bodylocal.com

11. CORCORAN FITNESS Personal Training in the 21 st Century William Smith, a uthor of The Business and Practice of Personal Training. www.corcoranfitness.com

12. CORCORAN FITNESS What is a ‘real’ business? Will’s definition: an entity that runs itself when you are not there…examples: Brick and Mortar Internet-based: topic-centric www.corcoranfitness.com

13. CORCORAN FITNESS How does this happen? You have people work for you You have a good or service that works for you www.corcoranfitness.com

14. CORCORAN FITNESS Managers/Operators: The human business Five Principles of Management: P.O.S.I.C. P=Planning, O=Organizing, S=Staffing, I=Implementing, C=Control Hiring, Growing, and Retaining Employees: Employees must have ownership in the business and culture Daily (ex: 40 phone calls), Weekly (ex. New Business $), Monthly (ex: A x B), Quarterly (ex. Year-over-Year), and Annual Goals www.corcoranfitness.com

15. CORCORAN FITNESS Individual Trainers: You are your own business Scalability: Multiple Streams of revenue Create Revenue Fans of your customers Daily (ex: Evals closed), Weekly (ex. New Business $), Monthly (ex. CEC attended), Quarterly (ex. Client retention), and Annual Clients are your best new business generator S.W.O.T.: Strength, Weakness, Opportunity, and Time What is an Entrepreneur? Someone with the courage to take a calculated risk www.corcoranfitness.com

17. CORCORAN FITNESS Business Growth is in the Details: Successful professionals pay attention to details Keeping session records=Results and Liability Protection Revenue records/tracking How sessions relate to revenue How to price yourself www.corcoranfitness.com

18. CORCORAN FITNESS A investment in yourself is always brings a positive R.O.I. (return on investment) www.corcoranfitness.com

19. CORCORAN FITNESS Personal Training in the 21 st Century Hosted for you by Angela Corcoran, MS, RCEP and FOCUS Integrated Fitness Featuring: Julian Barnes , Co-Founder & CEO of BodyLocal & William Smith, a uthor of The Business and Practice of Personal Training. THANK YOU FOR COMING! www.corcoranfitness.com