2. Singapore | Thailand | Indonesia | Philippines 1
Contents
1
Opportunity in Indonesia
About us
Products and services
Proposed Fee
3. Singapore | Thailand | Indonesia | Philippines 2
In the next 5 years, online shop in Indonesia will grow at least
10x from 3% to 30%
2
SOURCE: McKinsey Consumer Insights Indonesia 2013
1 Question asked to the 29% of the population that cited using internet via PC/laptop in past 12 mos.
4. Singapore | Thailand | Indonesia | Philippines 3
Other online research shows a more aggressive number: 46%
intended to buy online in the next 12 months
3
77% of sellers say that a reason
for selling online is that there are lots
of people buying online
Indonesian online shoppers…
46%
of online Indonesians who have never
shopped online expect to buy online
within the next 12 months
41%
37%
20%
14%
14%
14%
14%
use search engines to research
use social to research
retailer/store website
news / magazine websites
online blogs, forums or message boards
emails and e-newsletters
product comparison websites
SOURCE: TNS Online Shopper Study – Indonesia – February 2013 Base: Online shoppers across all categories (Recent online shoppers n = 511)
5. Singapore | Thailand | Indonesia | Philippines
Source:: UBS Research, Nielsen, Comscore, PWC HK, ATKearny, researchandmarkets.com, Dailysocial, smu.edu.sg, E-commerce.org.sg
Unit ID SG PH TH China US
Population M 248 5.2 95 67.5 1350 315
# Online M 75 3.9 33 32 513 246
% Online % 30% 74% 34% 46% 38% 79%
Retail Sales USD B 134 31 34 139 2,380 4,700
B2C E-commerce Market USD B 0.9 1.1 0.4 1.1 190 343
E-commerce % of Retail % 0.7% 3.5% 1.1% 0.6% 8% 9%
10X
IDR 10
Trillion
IDR 100
Trillion
Indonesian Market in
4 – 5 years
4
In the next 5 years, online shop transactions in Indonesia is
expected to grow 5-10x
6. Singapore | Thailand | Indonesia | Philippines 5
For one of top online shop, the growth has already been
driven by outside Jakarta customers
5
Customers by location (%)
Customers by gender (%) Customers by age group (%)
SOURCE: Internal Data and Analysis of Top Online Retailers Fashion category in Indonesia 2013
Male 43
Female57
16-20
21%
11%
21-25
21%
>3631-3526-30
19%
27%
2%
<15
Jakarta % shrinks from
41% to 22% in 6 months
Most sales now already
come from outside BIG
cities
Sumatra Kalimantan Others
370% 300%
Jakarta Java excl. Jakarta
70+% 370%
7. Singapore | Thailand | Indonesia | Philippines 6
Contents
6
Opportunity in Indonesia
About us
Products and services
Proposed Fee
8. Singapore | Thailand | Indonesia | Philippines 7
7
Our Vision
Powering Ecommerce in Southeast Asia
aCommerce means commerce anytime,
anywhere, anything
Our Mission
Build Ecommerce technologies and
services that help companies build brand
value, acquire customers, drive sales, and
scale their business
Our Vision and Mission
9. Singapore | Thailand | Indonesia | Philippines 8
In Indonesia, 50+ retailers/marketplaces and brands are
working with us
8
Retailers / Marketplaces Brands
10. Singapore | Thailand | Indonesia | Philippines 9
We have presence across multiple SEA countries and are
supporting Clients enter / grow regionally
9
Thailand
Singapore Indonesia
Philippines
• 2x 1500 sqm expandable to 20,000
sqm
• Accessible from Jakarta: 5 mins from
inner toll road, outer ring toll road, 1
near airport, another near harbor
• 90+ staffs
• 3600 sqm
• 10 mins from downtown
Bangkok
• 130+ staffs
• 200 sqm
• 15+ staffs
• 500 sqm
• 10+ staffs
Malaysia, Vietnam
Coming soon
11.7M USD in funding from NTT Docomo, Sumitomo Ventures,
CyberAgent Ventures, Inspire Ventures, Sinar Mas,
AsiaPacificDigital, Ideosource, and Ardent Capital
11. Singapore | Thailand | Indonesia | Philippines 10
Indonesia: in 8 months, we grew to a full scale operations with
2 Fulfillment Centers and 2 Distribution Centers
10
1,500 expandable to 5,000 1,500 expandable to 20,000 200,000 items
2 FCs:
15,000 inbound
FC1:
2,000 to 5,000 outbound
FC2:
1,000 to 3,000 outbound
2 DCs:
3,000 to 6,000 outbound
Own delivery:
40 riders
Own delivery:
4 vans
12. Singapore | Thailand | Indonesia | Philippines 11
Our key management team across countries
11
Paul Srivorakul
Group CEO
Experience:
▪ CEO & Co-Founder,
Ensogo Group
(acquired by
LivingSocial), Admax,
DMS Group,
NewMedia
Peter Kopitz
Group COO
Experience:
▪ Co-Founder & MD,
Zalora, Rocket Internet
▪ VP, Head of Execution,
ACL Bank
Piers Bennett
Group CFO
Experience:
▪ CFO, Ensogo (acquired
by LivingSocial), DMS
Group, ValuE-
commerce
John Srivorakul
Group CTO
Experience:
▪ CTO & Co-Founder,
Ensogo (acquired by
LivingSocial), Admax,
NewMedia
Sheji Ho
Group CMO
Experience:
▪ Sr. Product Manager,
Moda Operandi
▪ Head of Customer
Acq., LivingSocial, Gilt
Groupe
Tom Srivorakul
CEO (Thailand)
Experience:
▪ Co-Founder & MD,
Ensogo (acquired by
LivingSocial), DMS
Group, NewMedia
Hadi Wenas
Co-CEO (Indonesia)
Experience:
▪ Co-Founder Zalora
Indonesia, Rocket
Internet
▪ Engagement Manager,
McKinsey & Co
Adrian Suherman
Co-CEO (Indonesia)
Experience:
▪ VP of Digital,
Telkomsel
▪ CEO (Indonesia),
LivingSocial/DealKeren
Ray Alimurung
CEO (Philippines)
Experience:
▪ VP of Business Dev.,
Lazada, Rocket Int.
▪ Sr. Product Manager,
Amazon.com (USA)
Sabina Chang
CEO (Singapore)
Experience:
▪ Category Manager &
Head Merchandiser,
Apple, Amazon,
Walmart.com
13. Singapore | Thailand | Indonesia | Philippines 12
Contents
12
Opportunity in Indonesia
About us
Products and services
Proposed Fee
14. Singapore | Thailand | Indonesia | Philippines 13
Our products and services
13
Cross Border ‘International’ Ecommerce
From customs clearance to local FDA approval and cross-border logistics, we
can scale your Ecommerce business across S.E. Asia and rest of world
E-Fulfillment & Delivery
Our specialized E-fulfillment centers can manage all your local Ecommerce
logistics needs from Managed Drop-Ship, Flash Logistics and temp
controlled storage to custom packaging, next day delivery, and COD
Additional services include: Production, Call Center.
Multi-Channel Development
We design, develop, and operate Brand/Retailer storefront in marketplace(s)
connected to our centralized inventory/fulfillment platform
Performance Marketing
We conduct funnel analysis and optimize your e-commerce website; manage
media buying in Facebook, Google, local Ad networks, develop ad banner &
copy, monitor regularly and optimize for conversion (transaction, revenue)
15. Singapore | Thailand | Indonesia | PhilippinesSingapore | Thailand | Indonesia | Philippines
14
Brand Site
(Maybelline.co.th)
Marketplaces
(Qoo10.sg Official Loreal
Store and LINE Flash Sales)
Popshop Storefront
(Maybelline FB page, Vichy Site)
Technology development for multi devices multi channels
16. Singapore | Thailand | Indonesia | PhilippinesSingapore | Thailand | Indonesia | Philippines
Example of SBC Website: lolalo.la
15
17. Singapore | Thailand | Indonesia | PhilippinesSingapore | Thailand | Indonesia | Philippines
Example of Magento Website: erafone.com (coming soon)
16
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Channel management and marketplaces
17
We manage your brand across multiple marketplaces and online retailers
Brand
Gives inventory to
aCommerce to manage,
fulfill, and delivery on
their behalf
$
Brand
Receive sales and
marketing data,
sometimes direct
customer emails
Production
Customer Service
Delivery
Fulfillment
Marketplace
provides:
aCommerce
provides:
Marketing
Payments
$
Sales
Customers
19. Singapore | Thailand | Indonesia | Philippines 18
Channel management process
18
1) Develop channel
management strategy,
sales & marketing plan,
set goals & KPIs
2) Design, develop, and
integrate store to fit
channel requirements
and brand guidelines
3) Merchandising and
supply chain planning
4) Train call center team
to learn products,
T&Cs, inbound-
outbound calls
5) Manage inventory,
fulfill orders (quality
control, storage,
pick, pack, label,
ship)
6) Customer delivery
and payment
collection (Cash or
Credit card)
7) Maintain webstore,
manage promotions, and
product content updates.
Daily tracking and
reconcile with supply
chain and accounting
20. Singapore | Thailand | Indonesia | Philippines 19
Example of Brand stores in marketplaces
19
Loreal Official E-Store in
Qoo10.sg
Tefal Brand Store in
Tarad.com (Rakuten TH)
OPI Brand Store in
Elevenia.co.id
21. Singapore | Thailand | Indonesia | PhilippinesSingapore | Thailand | Indonesia | Philippines
Launches new products on LINE FLASH SALE
LINE Flash
Sale
Sold out in
5min
85% new
customers
20
22. Singapore | Thailand | Indonesia | Philippines 21
Our products and services
21
Cross Border ‘International’ Ecommerce
From customs clearance to local FDA approval and cross-border logistics, we
can scale your Ecommerce business across S.E. Asia and rest of world
E-Fulfillment & Delivery
Our specialized E-fulfillment centers can manage all your local Ecommerce
logistics needs from Managed Drop-Ship, Flash Logistics and temp
controlled storage to custom packaging, next day delivery, and COD
Additional services include: Production, Call Center.
Multi-Channel Development
We design, develop, and operate Brand/Retailer storefront in marketplace(s)
connected to our centralized inventory/fulfillment platform
Performance Marketing
We conduct funnel analysis and optimize your e-commerce website; manage
media buying in Facebook, Google, local Ad networks, develop ad banner &
copy, monitor regularly and optimize for conversion (transaction, revenue)
23. Singapore | Thailand | Indonesia | Philippines 22
Our marketing process
22
After we integrate operations and fulfillment, we focus on marketing
and sales by acquiring members, converting them to buyers, and
retaining and growing loyal customers.
Maintain & Enhance Ecommerce Platform
Acquire Convert Retain Grow
Measure & Analyze Data
24. Singapore | Thailand | Indonesia | Philippines 23
Building loyal customers and repeat business
23
Converting online traffic to buyers is critical for any Ecommerce site. We test
and optimize the best marketing-to-sales channels for driving customer
loyalty.
Dormant
Buyers
25. Singapore | Thailand | Indonesia | Philippines 24
24
Strategic partnership with Kapan Lagi
Network, the biggest content portal group
with targeted online visitors
Local Affiliate Network
Thorough funnel analysis from home
catalogueproductshopcartcheckou
tpaymentdelivery to maximize ROI
Design & CR Optimization
PopShop and LINE m-commerce are
examples of our innovation products to
push more conversions
Other proprietary channels
Paid Marketing requires us to manage the
tech, media planning, and buying to
optimize CPA (cost-per-acquisition)
Paid Marketing
Organic marketing and CRM go hand-in-
hand in driving existing customers to
repurchase and acquire other customers
Organic Marketing & CRM
SEO optimized content creation to boost
site ranks and drive more free traffics to
minimize Customer Acquisition Cost
SEO Optimization
Different marketing services
26. Singapore | Thailand | Indonesia | Philippines 25
25
Happy
Customers
High Quality
Traffics
Converting
Website
Excellent
Customer
Experience
Key questions / analyses
• How likely are customers to refer YOU to their friends and family?
• By location, By age-groups, By payment type, By category, etc
• How is your Repeat Customers %? Repeat frequency?
• What are the current major pain points?
• What are the overall actual Onsite Conversion Rate?
• By channel, by location, by device, etc.
• What's the specific conversion in each step leading to transaction?
(funnel analysis)
• By channel, by location, etc.
• How user browse through your website? (page flow analysis)
• What are the Conversion Rate, Average Order Value? Average Items per
Order?
• By new customers vs existing customers?
• By non-paid vs paid channels?
• By different channels?
Conversion optimization framework
27. Singapore | Thailand | Indonesia | Philippines 26
26
Converting website: Funnel analysis to increase
transactions from current traffics
28. Singapore | Thailand | Indonesia | Philippines 27
27
Example of mouse flow measurement
Three things we measure:
▪ Every event action and banner on
key pages
▪ Detailed traffic sources to key
landing pages via UTM
▪ Mouse flow on key pages
(temporary)
Example of detailed UTM link:
▪ http://www.zalora.co.id/Drop-Waist-T-Shirt-Dress-
134208.html?wt_sm=id.Social%20Media%20PR.Fa
cebook.P04-09-
2000.09Apr_2000_f_sales_apparel_banner_EZRA
Dress.09Apr_2000_f_sales_apparel_banner_EZRA
Dress&utm_medium=Social%20Media%20PR&utm
_source=Facebook&utm_campaign=P04-09-
2000&utm_content=09Apr_2000_f_sales_apparel
_banner_EZRADress
▪ The link contain detailed info of:
channel, date uploaded, product
category, gender, brand, campaign,
banner A/B testing code
Conversion measurement: You can't optimize what you
can't measure
29. Singapore | Thailand | Indonesia | Philippines 28
28
Illustration
Cost Per Order
(CPO)
Revenue
Revenue / Cost
ratio (ROI)
Customer
Acquisition Cost
Customer
Lifetime Value
Get as many
transactions with
lowest cost
Get as many revenue
with lowest cost
Get as many new
customers with lowest
cost
Get as many new
customers with high
value
Optimizing for High Quality traffics start with identifying
specific conversion goals
30. Singapore | Thailand | Indonesia | Philippines 29
• Not only we increased the ad
visits but we also increased the ad
transactions
• We also indirectly increased the
non-ad visits and transactions
(spill-over effect)
• CIR is Cost Income Ratio (the reverse of ROI)
• We optimized CIR from 1.33 to 0.50 in just 8
weeks
• CIR of 0.50 means for every dollar revenue you
get, you spent on 50 cents on marketing
Example of actual client reports that we help manage
and optimize Online Marketing
31. Singapore | Thailand | Indonesia | Philippines 30
Our products and services
30
Cross Border ‘International’ Ecommerce
From customs clearance to local FDA approval and cross-border logistics, we
can scale your Ecommerce business across S.E. Asia and rest of world
E-Fulfillment & Delivery
Our specialized E-fulfillment centers can manage all your local Ecommerce
logistics needs from Managed Drop-Ship, Flash Logistics and temp
controlled storage to custom packaging, next day delivery, and COD
Additional services include: Production, Call Center.
Multi-Channel Development
We design, develop, and operate Brand/Retailer storefront in marketplace(s)
connected to our centralized inventory/fulfillment platform
Performance Marketing
We conduct funnel analysis and optimize your e-commerce website; manage
media buying in Facebook, Google, local Ad networks, develop ad banner &
copy, monitor regularly and optimize for conversion (transaction, revenue)
32. Singapore | Thailand | Indonesia | Philippines 31
E-Fulfillment process
31
After site development, we setup: payment systems, accounting
processes, call center training, ERP and WMS, then transfer your
inventory to our fulfillment center for fast shipping and C.O.D
Acommerce Management Platform (AMP)
Call Center Reps
& Software
Payment
Gateway
Accounting
Process
Fulfillment
(Pick & Pack)
Dispatch &
Route Plan
Delivery &
COD
Order Management System
(OMS)
Warehouse Management
System (WMS)
Transportation Management
System (TMS)
33. Singapore | Thailand | Indonesia | Philippines 32
aCommerce Management Platform (AMP) & Tech Stack
32
AMP Dashboard
Partner
Profile
Fulfillment
Reports
Inventory
Reports
Sales
Reports
B.I.
Reports
Billing
Reports
Shipping
Reports
Data Management
Reporting
Dashboard
&
Business
Intelligence
Data Management
System
Marketing Systems
Google Adwords Google Analytics Facebook Adroll Campaign Monitor
Customer Service
Voxtron Phone Support Live Chat Desk.com (Ticketing) Phone Orders
Warehouse Management System (WMS)
NetSuite
Dispatching System
aCommerce Developed
Delivery System
Delivery Manager Route Planner Mobile Delivery App
Warehouse
Tools
Dispatching
Tools
Delivery
Tools
Operations Tools
Finance & Payment Systems
Netsuite Payment Gateways Banking Platforms
E-commerce Site (Magento) mCommerce Site (Magento) PopShop Platform (Magento)
Customers (Brands, Retailers, & Publishers)
Marketing
Reports
3rd Party Platforms
we custom build on
or API
Proprietary systems
we’ve built in-house
Tech Partners:
34. Singapore | Thailand | Indonesia | Philippines 33
33
Goods to be sold
will be inbounded
before LIVE
Goods with
complete
documentation
and proper
planning will be
inbounded within
24hrs
Goods to be
stored in
aCommerce
Fulfillment Center
while LIVE
New inbounded
products will go
through:
Photoshoot
Digital editing
Content creation
Orders to be
processed (picked
and packed) within
24hrs
Packed orders will be shipped
same day & delivered within
promised delivery date:
Jakarta: 1-2 days
Others: 3-6 days
COD payment will be collected at
delivery point and transferred once
a month
Transactions
happened in:
WebStore
Phone Order
Call Center
Complaints
Post-service
Upselling
Production
Inbound Storage OutboundTransaction
DeliveryE-Fulfillment
Best-in-class process to support you to deliver excellent
customer experience
35. Singapore | Thailand | Indonesia | Philippines 34
Detailed activities in each fulfillment process
34
DetailsProcess Photos from 24/7 CCTV
INBOUND
Unload, Unpack, Receive,
Visual QC, Location Assignment,
Put-Away, Goods-Received Report
Add-on: Advanced QC
OUTBOUND
Generate Picking List, Pick Items,
Standard Packaging,
Generate Invoice,
Dispatch to Delivery Team,
Manage Delivery Team,
Provide Tracking
Add on: Packaging production, Special
care handling, etc.
STORAGE
Store, 24/7 Security (CCTV),
Stock Record,
Return Excess Item (if necessary)
Add-on: Additional stock counting
36. Singapore | Thailand | Indonesia | Philippines 35
aCommerce Managed Drop-Ship allows multi-brand
retailers and marketplaces to offer a better customer
experience
35
Better experience and lower fulfillment costs for merchants and customers
Customer buys 3
products from 3
different
merchants on a
multi-brand site
or marketplace
aCommerce picks
up “unpacked”
items from 3
merchants
aCommerce consolidates the
individual items and assembles
the order at the fulfillment
center, all processed and fulfilled
same day
Customer receives
the order in one
branded package
next day via our
express delivery
37. Singapore | Thailand | Indonesia | Philippines 36
36
Pick-up across Greater Jakarta and nationwide delivery
▪ Pick-up Management provide package pick-up services in Greater Jakarta (Jabodetabek)
from 2 Distribution Centers
We plan to expand to next Top 5 cities in the next 6 months (Bandung, Surabaya, Medan,
Semarang, Denpasar) and other big cities
▪ Shipping Management provide Delivery services to all Indonesia
– Greater Jakarta deliveries: managing own riders with advanced Transportation
Management System (TMS) optimized for customer experience and Value Added Services
(e.g., COD, D/CCOD, QRCOD)
– Outside Greater Jakarta deliveries: managing and curating multiple 3PL partners,
optimized based on their quality, capacity, and Value Added Services provided (e.g., COD)
38. Singapore | Thailand | Indonesia | Philippines 37
37
Real Time Status
Technology investment sets aCommerce apart from other
3PLs (1/3)
▪ All our couriers are equipped with smartphones to allow them to send real-time status
of success or failed delivery
39. Singapore | Thailand | Indonesia | Philippines 38
38
Real Time Status
Technology investment sets aCommerce apart from other
3PLs (2/3)
▪ The same application allows couriers to search for direction and courier manager to
monitor rider performance and provide support if necessary
▪ Technology roadmap includes allow user to get access to where the courier is and
estimated of time of delivery based on LIVE location
40. Singapore | Thailand | Indonesia | Philippines 39
Technology investment sets aCommerce apart from other
3PLs (3/3)
▪ The same application
allows couriers to get
digital signature of
recipient and photo
proof(s) of success or
failed delivery
▪ All the information will
then be kept as a
digital Proof Of
Delivery
39
Real Time Status
41. Singapore | Thailand | Indonesia | Philippines 40
Cash On Delivery is available in Greater Jakarta and other
Top 30 cities in Indonesia
40
Cash On Delivery
Jakarta Pusat, Jakarta Utara, Jakarta Timur, Jakarta Selatan, Jakarta Barat, Kota Bandung, Kota Bogor, Kota Bekasi, Kota Depok, Kota Cimahi, Kabupaten
Gresik, Kabupaten Sidoarjo, Kota Surabaya, Kota Malang, Kota Madiun, Kota Kediri, Kota Denpasar, Kota Tangerang, Kota Tangerang Selatan, Kota
Yogyakarta, Kota Jambi, Kota Surakarta, Kota Semarang, Kota Banjarmasin, Kota Palangka Raya, Kota Samarinda, Kota Balikpapan, Kota Batam, Kota Bandar
Lampung, Kota Banda Aceh, Kota Pekanbaru, Kota Makassar, Kota Manado, Kota Padangpanjang, Kota Padang, Kota Palembang, Kota Medan
▪ Cash On Delivery (COD) is critical to unleash online shopping in Indonesia
▪ Together with delivery couriers, aCommerce can provide COD service in Greater Jakarta and Other Top 30 cities
across Indonesia with maximum value per transaction of IDR 2mio
▪ In-progress to add more COD cities in East Indonesia
42. Singapore | Thailand | Indonesia | Philippines 41
Debit (Mandiri, BCA) and Credit Card (Visa Mastercard)
On Delivery is only available in Jakarta for now
41
Debit / Credit Card on Delivery
▪ Riders carry two mobile EDC machines from Top 2 banks with largest market shares
▪ Both can accept ALL credit cards
▪ Each can accept Debit Cards from Mandiri and BCA
43. Singapore | Thailand | Indonesia | Philippines 42
(coming soon) QR Code payment by FlashIZ
42
QR Code payment
1. ENTER 4 DIGITS PIN
CODE
2. ENTER AMOUNT 3. CONFIRM TO
GENERATE QR CODE
4. CUSTOMER SCANS THE
QR CODE
5. INSTANT
CONFIRMATION for BOTH
▪ Courier: Generate QR Code if user select COD payment by QR Code
▪ Customer: Scan the QR Code provided by Courier
44. Singapore | Thailand | Indonesia | Philippines 43
Example of small thing we did for e-commerce customers
43
Failed Delivery Management
▪ 1st attempt delivery is non-scheduled
Failed 1st attempt will prompt rider to leave failed
delivery notification slip so they can arrange a
scheduled delivery
▪ 2nd attempt delivery is scheduled
We give customers 24hr to call for scheduled
delivery
If no call, we call customers to schedule 2nd
attempt delivery
▪ There will be extra charge for extra attempts
beyond 2nd attempt
45. Singapore | Thailand | Indonesia | Philippines 44
Group buying model will be very similar to our Flash
Logistic for flash sales and daily deals
44
Flash fulfillment is important for specific ecommerce models (e.g. Flash Sales) that requires
processing high volume of orders within a short turnaround time.
1) Focus on selling one
product at a good price
with thousands in-
stock
2) Our Customer service
learns the product and
terms and conditions
3) Pick up the product
from your warehouse
and delivery to our
fulfillment center
4) Prepack the 1000’s of
single orders and
prepare for ‘mass’
shipping
5) Packages are insured
and carefully
delivered next day to
customer
6) Confirm customer
pick-up, process
payment (Cash or
Credit card)
7) Accounting pays out
in 30 days due to
potential returns and
refunds
46. Singapore | Thailand | Indonesia | Philippines 45
Our products and services
45
Cross Border ‘International’ Ecommerce
From customs clearance to local FDA approval and cross-border logistics, we
can scale your Ecommerce business across S.E. Asia and rest of world
E-Fulfillment & Delivery
Our specialized E-fulfillment centers can manage all your local Ecommerce
logistics needs from Managed Drop-Ship, Flash Logistics and temp
controlled storage to custom packaging, next day delivery, and COD
Additional services include: Production, Call Center.
Multi-Channel Development
We design, develop, and operate Brand/Retailer storefront in marketplace(s)
connected to our centralized inventory/fulfillment platform
Performance Marketing
We conduct funnel analysis and optimize your e-commerce website; manage
media buying in Facebook, Google, local Ad networks, develop ad banner &
copy, monitor regularly and optimize for conversion (transaction, revenue)
47. Singapore | Thailand | Indonesia | Philippines 46
S.E. Asia Market Entry
Cross border Ecommerce
46
SEA
SEA
Cross Border Expansion
▪ Enter SEA with a local partner
that can help you expand across
the region with economies of
scale
▪ Leverage the upcoming “free
trade” ASEAN Economic
Community (AEC 2015) policy to
expand your business across the
region
▪ Build and own direct consumer
relationships, collect data, and
control the customer experience
48. Singapore | Thailand | Indonesia | Philippines 47
Cross border fulfillment and services
47
Customs clearance and FDA approvals by market (i.e.
Beauty & Food) May take 4-12 weeks depending on
country
Provide agent or merchant of record agreements to
expedite local distribution and sales
Provide warehousing (bonded optional), fulfillment, and
delivery in local markets
Drop ship from one market to the rest of SEA, we handle
return processing, customer service, and payment
collection
49. Singapore | Thailand | Indonesia | Philippines 48
International Shipping Method: Duty paid or Unpaid
48
You should provide consumers with a DUTY PAID solution that can speed up transit
time in the case of high-value orders. This provides the ultimate customer experience
as consumers do not like getting unexpected invoices.
International
customer
order
International
customer
order
Shipping
costs, Duty &
VAT are
calculated
Only
Shipping cost
calculated
Carrier issues
customer import
duty invoice
Carrier settles
import Duty in
local country
Order is
returned to
merchant
No
Customer
Pays Duty
Carrier
settles Import
duty in local
country
Yes
Duty Paid
Duty Unpaid
Good Experience
Bad Experience
Customs
50. Singapore | Thailand | Indonesia | Philippines 49
Products and Service
Contents
49
Opportunity in Indonesia
About us
Proposed Fee
51. Singapore | Thailand | Indonesia | Philippines 50
Proposed fee structure: Magento Technology
50
One time fee UNIT QTY FEE
Design & Development of Magento based e-commerce
* Price will increase if the hour spend increase for these services: global header,
footer, page background, messaging, content area, create content, static blocks,
styling, Magento/error template, faceted navigation, product listing, product
zoom, image gallery, related products, product reviews, cart items, messaging,
totals, shipping calculator, coupons, development server, deployment, source
control, project management tools setup (assembla, Github), launch configuration
and checklist
1 WebStore
1 IDR 120,000,000
RECURRING FEE (monthly)
Amazon hosting fee + Server management (Optional):
*We will bill Amazon / other 3rd
party invoices at a cost
WebStore/Month 1
IDR 5,000,000 to
IDR 15,000,000
Application Maintenance (Optional)
Scheduled and unscheduled maintenance to include response to support tickets
and minor enhancements, development/maintenance updates, account manager
for weekly support, server monitoring and backup, and application monitoring.
Maintenance and Minor Upgrade service is up to 40 hrs per month
WebStore/Month 1 IDR 12,000,000
Licensing Fee (Optional)
Based on Magento package selection
WebStore/Year 1 USD 15,000
PAYMENT TERMS
50% Down Payment at the beginning of the project
30% Mid-development project phase
20% After UAT
52. Singapore | Thailand | Indonesia | Philippines
51
One Time Setup Fee
Description Market Price (IDR)
Web development 5,000,000
Web design 10,000,000
Onsite configuration (tracker) 15,000,000
Onsite SEO 15,000,000
Upload content 5,000,000
Total Value 50,000,000
25,000,000
Proposed fee structure: SBC (Instant Package) Technology
(1/2)
53. Singapore | Thailand | Indonesia | Philippines
52
Description Basic
(5jt)
Standard
(15jt)
Pro
(20jt)
Hosting
Maintenance
Content management
Campaign management -
Standard marketing
(SEO and Social Media)*
-
Advance marketing
(Paid channel and Email
Marketing)*
- -
Customer service* - -
Order processing Opt Opt Opt
Fulfillment Opt Opt Opt
Delivery Opt Opt Opt
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*detail discussion to follow
Monthly Fee Package Options
Proposed fee structure: SBC (Instant Package) Technology
(2/2)
54. Singapore | Thailand | Indonesia | Philippines
MARKETING UNIT QTY FEE
1) Onsite Analytics configuration: insert tracking pixel in each landing page
components, setup Google Analytics account, structure trackable components for
future analysis
One time
1
IDR 15,000,000
2) Onsite Health Check/Funnel Analysis: monitor landing pages and banners
performance, conduct purchase funnel analysis: home > catalog > product > cart >
checkout.
Once every 6 month
WebStore
assessment
IDR 25,000,000
If (1) + (2) One Time 1
IDR 40,000,000
IDR 30,000,000
3) Search Engine Optimization (SEO):
3a)Onsite Search Engine Optimization (SEO) setup:
Research and analyze relevant keywords, review current SEO performance, create
SEO text for key landing pages (main, category, brand), update metatags, etc.
within the website
3b) Offsite SEO:
Once completed, proceed to create linkbacks to strengthen Offsite SEO
Month 1 IDR 15,000,000
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Proposed fee structure: Marketing (1/2)
55. Singapore | Thailand | Indonesia | Philippines 54
Proposed fee structure: Marketing (2/2)
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MARKETING UNIT QTY FEE
Social Media Management: Design, create, A/B test, evaluate posts to achieve
agreed KPIs, e.g., engagements (likes, shares, comments), transactions, revenue.
Services include banner and ad-copy creatives. Still required Customer Service
related inquity to be handled by CS Team.
In-house equivalent of: designer, copywriter, and social media coordinator.
Per month 1 IDR 12,000,000
Online advertising channel + Optimization:
Conduct media planning, media buying, create Ad (banner, text), monitor daily ad,
conduct A/B testing, refresh non-performing ad to optimize for agreed KPIs, e.g.,
transactions, revenue, new customers, customer acquisition cost, etc.
There are 5 buckets of channels, in order of proposed priority: Facebook, Google
Search Engine Marketing (SEM), Facebook Retargeting, Google Retargeting,
Google Display Network (GDN)
Options for Optimization Goal: for Signup, Account setup, etc.
Channel /
Month
1
USD 5,000 – 10,000
Optimization fee of 20%
USD 10,000 – 49,999
Optimization fee of 15%
USD 50,000 – 99,000
Optimization fee of 12%
56. Singapore | Thailand | Indonesia | Philippines
Production UNIT QTY FEE
Digital image creation for non-model: photoshoot up to 3 angles, enhance photo
images
Item 1
IDR 50,000
Min of 100 SKUs
Digital image creation for model: photoshoot up to 3 angles with model, enhance
photo images
Item 1
IDR 70,000
Paket of 200 SKUs
Digital image creation for model: photoshoot up to 3 angles with model, enhance
photo images
Item 1
IDR 90,000
Paket of 100 SKUs
Content creation: create product description, optimize keywords for search
engines in Bahasa
Item 1 IDR 20,000
Content creation 2nd
language: create product description in English. Can only pick
1 language to be search engine optimized.
Rack 1 IDR 20,000
ProductionProposed fee structure: Production
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57. Singapore | Thailand | Indonesia | Philippines 56
Thank You
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Thailand Office
946 Dusit Thani Building, 4th fl., Rama IV
Rd. Bangrak, Bangkok, Thailand 10500
Indonesia Office
Apt. Istana Sahid – Mezzanine, Jl. Jend.
Sudirman Kav. 86, Jakarta 12940, Indonesia
Singapore Office
#2-13 Oxley Bizhub,
61 Ubi Road 1, Singapore 408727
Hadi Wenas
CEO Indonesia
E: wenas@acommerce.asia
Rena Gracia
Client Service Manager
E: rena.gracia@acommerce.asia
Philippines Office
aSpace Manila, 3rd flr., 110 Aboitiz bldg,
Legaspi Street, Makati, Philippines 1200