Addressing the growing problem of hypertension in africa in collaboration with the faith based sector by Samer Hallaq, Astrazeneca
1. Healthy Heart Africa: Addressing the Growing Problem
of Hypertension in Africa in collaboration with the
Faith-Based Sector
23 February 2015AstraZeneca Vice President, Healthy Heart Africa
Samer Al-Hallaq
2. 2
AstraZeneca: who are we
50.000
employees in 100
countries
Supply &
Manufacturing in
16 countries
R&D capabilities
across 3 continents
A 100-year heritage
in cardiovascular
disease
3. Why are we here today?
• Kioko has high blood pressure but is completely unaware
• Has a wife and two children and lives outside Nairobi
• Earns approx. $300 per month, and has few savings
• Doesn’t believe in exercise… he thinks its for the very rich or
poor… and admits that he’s slightly overweight.
• Eats two big meals a day, smokes and drinks beer socially
• Doesn’t engage with healthcare system very often and has
never been told about hypertension
Meet Kioko
3
4. Cardiovascular Disease in Africa
Around 40% of adult Kenyans have raised blood pressure
Source: World Health Organization
5. Tackling the challenges of hypertension
Healthy Heart Africa
5
• Healthy Heart Africa is an innovative and sustainable programme
that aims to improve the lives of hypertensive patients across Africa
• The first initiative of this scale will lay the foundation for future programmes
focused on preventing and treating NCDs
• In line with the World Health Organisation (WHO)’s ‘25 by 2025’ framework
for preventing and controlling NCDs
• The ambition of Healthy Heart Africa is to reach 10 million hypertensive
patients across Africa by 2025.
7. Healthy Heart Africa
A holistic approach to healthcare delivery
7
Barriers
Education & Awareness Provider training & Guidelines Access & Affordability
Solutions
Mobilise patients to seek
screening and treatment
Promote routine screening
and timely diagnosis
Improve access and
adherence to treatment
Outcomes
1. Increased awareness of risks of hypertension
2. Increased motivation to be diagnosed and seek the right treatment
3. Increased access to appropriate and affordable medicine
8. Healthy Heart Africa
The ten year plan
• Kenya programme roll-out
• Build alliances with key stakeholders
• Establish thought leadership platform
• Evaluate preliminary results and
refine programme components
• Extend scope in Kenya, and expand
across East Africa, Nigeria
• Review, evaluate and report on
programme impact
• Solidify our global leadership
reputation
• Ensure programme sustainability with
Global Public Health partners
9. FBOs are central to Healthy Heart Africa’s strategy
9
Your reach to low- and middle-income
patients
Your scale and presence across the
continent
Your know-how and experience
