Before you can make the sale, you have to get a response! Getting a response to your emails is the key.
This Ace of Sales training presentation will help you improve the words you use, the images you show, and the tools to bring it all together.
Get ready to get responses!
4. SHORT & SWEET
‣ 1-3 short paragraphs
‣ Under 250 words (150 is better)
‣ 1 sentence paragraphs rule
‣ 2-3 sentence paragraphs max
‣ Use bulleted lists
‣ Give paragraphs titles
5. SHORT AND SWEET
Cathy,
Great to meet another sushi fan!
Wow, you’re facing some real challenges right now.
Here are three big ones you mentioned:
– You’re short staffed
– You’re not in a position to hire
– Your technology is outdated
During our converstion, you triggered an idea that
could solve all three issues. It gelled on the way home.
Are you free for a call tomorrow morning? – Roger
6. CALL TO
ACTION
‣ Put it on1 line
‣ Be straight forward
‣ Use natural links (not “click here”)
‣ Only 1 or 2 options
‣ Make the link bold
‣ Show in 2 places
7. CALL TO ACTION
Don’t miss next month’s seminar titled, “Enforcing
Ever-Changing Compliance Rules” Click here to
register for the event to be held on June 28, 2010.
Don’t miss next month’s seminar titled, “Enforcing
Ever-Changing Compliance Rules” on June 28, 2010.
Register now for the event!
8. TONE MATTERS
‣ Friendly, casual, personal
‣ Avoid sales-y speak
‣ Use “you” language
‣ Say “I” not “we”
‣ Be concrete, not abstract
‣ Single focus
9.
10. YOUR CLOSE
What’s the best email closer?
Yours, Sincerely, Best wishes,
At your service, Regards,
Thanks,