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YOUR WORDS   YOUR VISUALS   YOUR TOOLS
SHORT & SWEET
‣   1-3 short paragraphs
‣   Under 250 words (150 is better)
‣   1 sentence paragraphs rule
‣   2-3 sentence paragraphs max
‣   Use bulleted lists
‣   Give paragraphs titles
SHORT AND SWEET
Cathy,

Great to meet another sushi fan!

Wow, you’re facing some real challenges right now.
Here are three big ones you mentioned:
– You’re short staffed
– You’re not in a position to hire
– Your technology is outdated

During our converstion, you triggered an idea that
could solve all three issues. It gelled on the way home.

Are you free for a call tomorrow morning? – Roger
CALL TO
     ACTION
‣   Put it on1 line
‣   Be straight forward
‣   Use natural links (not “click here”)
‣   Only 1 or 2 options
‣   Make the link bold
‣   Show in 2 places
CALL TO ACTION
Don’t miss next month’s seminar titled, “Enforcing
Ever-Changing Compliance Rules” Click here to
register for the event to be held on June 28, 2010.



Don’t miss next month’s seminar titled, “Enforcing
Ever-Changing Compliance Rules” on June 28, 2010.

Register now for the event!
TONE MATTERS
‣ Friendly, casual, personal
‣ Avoid sales-y speak
‣ Use “you” language
‣ Say “I” not “we”
‣ Be concrete, not abstract
‣ Single focus
YOUR CLOSE
What’s the best email closer?

Yours,    Sincerely,   Best wishes,

At your service,   Regards,

Thanks,
YOUR CLOSE
What’s the best email closer?


Whatever feels comfortable.
CLOSING OPTIONS
‣   Thoughts?
‣   What’s your opinion?
‣   Eager for your reply,
‣   What do you think?
‣   I need you to weigh in,
‣   Can you hook me up?
THE GOAL
Get your recipient to:
    Smile
    Wonder
    Be Inspired
    Understand
SMILE
www.theonion.com   www.failblog.org
WONDER
INSPIRE
UNDERSTAND
QUICK TIPS
‣   Start with an object
‣   Use horizontal Images
‣   Crop in & fill the page
‣   Leave room for text
CUSTOMER EXAMPLES
CUSTOMER EXAMPLES
DIFFICULTY LEVEL: EASY




Take a photo of yourself!
DIFFICULTY LEVEL: EASY




Get your kids to draw it!
DIFFICULTY LEVEL:
MEDIUM



Crop in & fill the page!
Look for a more interestng image!
ACE OF SALES
Custom Design Tool
FOTOLIA
www.fotolia.com
iStockPhoto
www.istockphoto.com
stock.xchng
www.sxc.hu
PHOTOXPRESS
www.photoxpress.com
FLICKR
www.flickr.com
                 Use the Creative
                 Commons Images

                 Follow the rules
                 to give artists
                 due credit
EZINEARTICLES
www.ezinearticles.com
EMAIL MARKETING REPORTS
www.email-marketing-reports.com
Social Media Links/Promo
LinkedIn, Twitter, Facebook, Blog, Website
YOUR QUESTIONS
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Techniques & Tools Anyone Can Use

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