1. GET RESPONSES
Techniques & Tools Anyone Can Use

2. YOUR WORDS YOUR VISUALS YOUR TOOLS

4. SHORT & SWEET
‣ 1-3 short paragraphs
‣ Under 250 words (150 is better)
‣ 1 sentence paragraphs rule
‣ 2-3 sentence paragraphs max
‣ Use bulleted lists
‣ Give paragraphs titles

5. SHORT AND SWEET
Cathy,
Great to meet another sushi fan!
Wow, you’re facing some real challenges right now.
Here are three big ones you mentioned:
– You’re short staffed
– You’re not in a position to hire
– Your technology is outdated
During our converstion, you triggered an idea that
could solve all three issues. It gelled on the way home.
Are you free for a call tomorrow morning? – Roger

6. CALL TO
ACTION
‣ Put it on1 line
‣ Be straight forward
‣ Use natural links (not “click here”)
‣ Only 1 or 2 options
‣ Make the link bold
‣ Show in 2 places

7. CALL TO ACTION
Don’t miss next month’s seminar titled, “Enforcing
Ever-Changing Compliance Rules” Click here to
register for the event to be held on June 28, 2010.
Don’t miss next month’s seminar titled, “Enforcing
Ever-Changing Compliance Rules” on June 28, 2010.
Register now for the event!

8. TONE MATTERS
‣ Friendly, casual, personal
‣ Avoid sales-y speak
‣ Use “you” language
‣ Say “I” not “we”
‣ Be concrete, not abstract
‣ Single focus

10. YOUR CLOSE
What’s the best email closer?
Yours, Sincerely, Best wishes,
At your service, Regards,
Thanks,

11. YOUR CLOSE
What’s the best email closer?
Whatever feels comfortable.

12. CLOSING OPTIONS
‣ Thoughts?
‣ What’s your opinion?
‣ Eager for your reply,
‣ What do you think?
‣ I need you to weigh in,
‣ Can you hook me up?

14. THE GOAL
Get your recipient to:
Smile
Wonder
Be Inspired
Understand

15. SMILE

16. www.theonion.com www.failblog.org

17. WONDER

18. INSPIRE

19. UNDERSTAND

20. QUICK TIPS
‣ Start with an object
‣ Use horizontal Images
‣ Crop in & fill the page
‣ Leave room for text

21. CUSTOMER EXAMPLES

22. CUSTOMER EXAMPLES

23. DIFFICULTY LEVEL: EASY
Take a photo of yourself!

24. DIFFICULTY LEVEL: EASY
Get your kids to draw it!

25. DIFFICULTY LEVEL:
MEDIUM
Crop in & fill the page!
Look for a more interestng image!

27. ACE OF SALES
Custom Design Tool

28. FOTOLIA
www.fotolia.com

29. iStockPhoto
www.istockphoto.com

30. stock.xchng
www.sxc.hu

31. PHOTOXPRESS
www.photoxpress.com

32. FLICKR
www.flickr.com
Use the Creative
Commons Images
Follow the rules
to give artists
due credit

33. EZINEARTICLES
www.ezinearticles.com

34. EMAIL MARKETING REPORTS
www.email-marketing-reports.com

35. Social Media Links/Promo
LinkedIn, Twitter, Facebook, Blog, Website

36. YOUR QUESTIONS

37. GET RESPONSES
Techniques & Tools Anyone Can Use