Consumers crave personalization from their insurance providers and are willing to switch companies to get it. New competitors, including digital giants, are rushing to fill the gap. To retain customers and deliver personalized services, insurers have to better understand their customers’ actions and behaviors, and use this knowledge to provide more frequent and high-value interactions. But most home, auto and life insurance providers are missing the opportunity. Many struggle to truly know more than basic details about their customers. Learn more at http://www.accenture.com/personalizedinsurance