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Pathways 2012 - Blogging

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Pathways 2012 - Blogging

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Beschreibung

Pathways To Entrepreneurial Success 2012: Social Media Basics Series: Blogging For Business Success by Arthur Catalanello (www.arthurcatalanello.com)

Transkript

  1. 1. Getting Your Business Started with Social Media Arthur Catalanello - Harvey Research, Inc. and Arthur Catalanello Consulting Breakout Session 1 – Social Media Basic Series: Blogging For Business Success
  2. 2. <ul><li>A series of published entries (text, photos, video and/or audio), typically of a single theme and often with an interactive component. </li></ul>
  3. 3. <ul><li>Faster and easier than website update </li></ul><ul><li>Fresh content attracts audience </li></ul><ul><li>Greater engagement and interaction </li></ul><ul><li>Fuels social media </li></ul><ul><li>Be found/SEO </li></ul><ul><li>Adds personality to brand </li></ul>
  4. 4. <ul><li>Determine type (textual, video, audio) </li></ul><ul><li>Determine platform/host </li></ul><ul><li>Determine theme/subject </li></ul><ul><li>Create communications plan and marketing strategy </li></ul><ul><li>Research, read and observe </li></ul><ul><li>Practice </li></ul>
  5. 5. <ul><li>Commitment and frequency </li></ul><ul><li>Know your audience </li></ul><ul><li>Write, write, write </li></ul><ul><li>Be patient and passionate </li></ul><ul><li>Read, quote, link, comment </li></ul><ul><li>Add value and solve problems </li></ul><ul><li>Mix it up </li></ul><ul><li>Engage, build and reward </li></ul><ul><li>Use social media </li></ul>
  6. 6. <ul><li>Contact me via the following </li></ul><ul><li>LinkedIn www.LinkedIn.com/in/ArthurCatalanello </li></ul><ul><li>twitter @acatalanello </li></ul><ul><li>Google+ +a.catalanello </li></ul><ul><li>email [email_address] </li></ul><ul><li>Phone 585-261-5808 </li></ul><ul><li>Web www.arthurcatalanello.com </li></ul>

Beschreibung

Pathways To Entrepreneurial Success 2012: Social Media Basics Series: Blogging For Business Success by Arthur Catalanello (www.arthurcatalanello.com)

Transkript

  1. 1. Getting Your Business Started with Social Media Arthur Catalanello - Harvey Research, Inc. and Arthur Catalanello Consulting Breakout Session 1 – Social Media Basic Series: Blogging For Business Success
  2. 2. <ul><li>A series of published entries (text, photos, video and/or audio), typically of a single theme and often with an interactive component. </li></ul>
  3. 3. <ul><li>Faster and easier than website update </li></ul><ul><li>Fresh content attracts audience </li></ul><ul><li>Greater engagement and interaction </li></ul><ul><li>Fuels social media </li></ul><ul><li>Be found/SEO </li></ul><ul><li>Adds personality to brand </li></ul>
  4. 4. <ul><li>Determine type (textual, video, audio) </li></ul><ul><li>Determine platform/host </li></ul><ul><li>Determine theme/subject </li></ul><ul><li>Create communications plan and marketing strategy </li></ul><ul><li>Research, read and observe </li></ul><ul><li>Practice </li></ul>
  5. 5. <ul><li>Commitment and frequency </li></ul><ul><li>Know your audience </li></ul><ul><li>Write, write, write </li></ul><ul><li>Be patient and passionate </li></ul><ul><li>Read, quote, link, comment </li></ul><ul><li>Add value and solve problems </li></ul><ul><li>Mix it up </li></ul><ul><li>Engage, build and reward </li></ul><ul><li>Use social media </li></ul>
  6. 6. <ul><li>Contact me via the following </li></ul><ul><li>LinkedIn www.LinkedIn.com/in/ArthurCatalanello </li></ul><ul><li>twitter @acatalanello </li></ul><ul><li>Google+ +a.catalanello </li></ul><ul><li>email [email_address] </li></ul><ul><li>Phone 585-261-5808 </li></ul><ul><li>Web www.arthurcatalanello.com </li></ul>

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