Ana Carolina Menezes de Oliveira

2. The choice of the main players established in Brazil was made in relation to the brand has a unique selling point beside multi-brand shops as Daslu and NK Store. So the main players considered were: Benchmark

3. Has a unique selling point in Rio de Janeiro and can be found in multi-brand Daslu. Its history and know-how are one of the strong points of the tag. In addition, created a product synonym brand handbag with chain handle Despite having a space in Daslu, the brand has a unique selling point near the shop of LV, and has as a brand differentiator, a lower price than practiced by LV Has an exclusive buyout, located in one of the noblest neighborhoods of Sao Paulo, Jardins. Despite being part of LVMH group, I consider this one of the main players due to your tradition and creating a play icon as the bag Lady Dior Became a strong to create two icons brand handbag Kelly and the Birkin. I believe this marks the main competitor of LV because it has a know-how and history similar to the mark, starting to produce handmade leather bags

4. After analyzing the brand's main competitors, I was able to conclude that the brand differentiator is that it is synonymous of quality, style and exclusivity, for possessing a unique selling point of the brand, can maintain its main association, the exclusivity.

5. Assortment Louis Vuitton vs. Players

7. The customer perception of the different luxury brands (established in Brazil) Lifestyle Lifestyle Tradition Finishing Quality Status

8. Thanks!