A Collection of some of my works on visual design, interaction design, user research and Project & Program management.

1. Portfolio
A C Aravinth
User Experience Designer / Program Manager
A Collection of some of my works on visual design, interaction design, user research
and Project & Program management.

2. HP Selection Guide
An at-a glance guide to HP Printing
and Digital Imaging products.
The HP Selection Guide helps access
product details across the different
product category available.
Target Audience:
HP Sales Teams
My Role:
Program Management
Interaction Design
User Research

3. Approach
HP Selection Guide
Business Objective:
Improve Channel Partner relationship
and promote HP products.
Project Objective:
Build an app for Sales teams to present
HP products more effectively to partners
and collaborate efficiently.
1 User Research
Scenario analysis
2 Task Prioritization
Heuristic Evaluation
Site map
3 Wireframe creation
Prototypes
Visual Design
4 Development
Implementation
Update
Solution:
Browse Choose Collaborate
User

4. Wireframe Sketches
HP Selection Guide
Users:
HP Sales teams | HP Partners - Marketing Leads
Here are some of the wireframe sketches done during the
project.
Primary Device:
iPad and Touch based tablet devices

5. Screen Designs
HP Selection Guide
My Role:
Program Management | Interaction Design | User Research
Taking the HP Selection guide printed version to the Digital form.
Designed the complete iPad app after closely understanding the Sales
team’s usage of the printed version and trying to track their difficulties
faced during their day to day work. Also took into account consumers
who would be using this and created prototypes which would fit them.
Primary Device:
iPad and Touch based tablet devices

6. Screen Sketches
HP Selection Guide

7. Screen Designs
HP Selection Guide

8. IntegraRep Offline app
A web app for Sales representatives for
accessing customer details, product details
and generate orders even in areas where
there is little or no internet connectivity.
Features and function of the current
integraRep product are to be retained and
enhanced with offline capabilities.
Target Audience:
Sales Representatives
My Role:
User Experience Design
Visual Design

10. HP Digital Marketing
An adaptation of US Lorax campaign
page for EMEA countries.
The Challenge was to use the Lorax
eco friendly character and build a
story for HP and emphase on their
partnership.
Target Audience:
Consumers
My Role:
Project Management
Interaction Design
User Research

11. Approach
HP Digital and Shopper Marketing
Business Objective:
Making it easy for partners to sell and
easy for customers to buy HP products.
Project Objective:
Redesign the HP Showcase experience
on Retailer platforms.
1User Research
Use case
Scenario analysis
2Task Prioritization
Heuristic Evaluation
Site map
3Wireframe creation
Prototypes
Visual Design
4Development
Implementation 5Tracking
Development
Creative Design
Usability &
User Research
Syndication
Tracking
Approach:
Collaborate with WW teams
Design:
CMD and Beeline / US
Usability & User Research:
Sharpe
Syndication:
Channel Intelligence
Tracking:
Web Collage
User

12. Screen Designs
HP Digital and Shopper Marketing
My Role:
Project/Program Management | Interaction Design
Manage all Digital Marketing projects across AMS and EMEA regions.
Building rich user experiences on top HP Retailer portals like Bestbuy,
Staples, Amazon, OfficeMax, OfficeDepot, etc. The role would involve
working with multiple teams across different regions on different expertize
areas like User Research, Usability & Design, Program Management, Web
tracking, Web Development and syndication tasks.

13. Nebraska Furniture Mart Showcase Designs
HP Digital and Shopper Marketing

14. EMEA Retailers Screen Designs
HP Digital and Shopper Marketing

15. Amazon Screen Designs
HP Digital and Shopper Marketing
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SPECIFICATIONS
Just under 1-inch thick and less than 4 pounds.
weighs less
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Processor
AMD Athlon™ Neo Processor for Ultrathin
Notebooks MV-40, 1.60GHz
Operating System
Genuine Windows Vista®
Home Premium
64-bit with Service Pack
1
Display
12.1" Diagonal WXGA High-Definition HP LED
BrightView Widescreen Display
Hard Drive
320GB
?
?
?
?
PRODUCT IMAGERY
click to enlarge
Ethernet Video USB USBHDMI
1 2 3 4 5
1"
FOR MORE INFORMATFEATURES
Less Than 4 Lbs.
12.1" Diagonal HP LED HD
BrightView Display
Built-in Wireless LAN
Built-in HP Webcam
SRS Premium Sound
External Multimedia Drive
5-in-1 Digital Media Reader Datasheet
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16. HP Creative Studio
HP Creative Studio allows you to
create and share personalized
invitations, calendars and more
to the people who want to hear
from you, everything in a touch
of a button.
Target Audience:
Consumers
My Role:
Program Management
Interaction Design
User Research

17. Screen Designs
HP Creative Studio
My Role:
Interaction Design | User Research
Lead the team in building mobile app for HP Creative Studio.
Designed the complete app by understanding the kind of users who
would be using this and taking into account the smart phone’s camera
and wireless print capabilities.
Primary Device:
HP Palm Pre and touch based smart phones.

18. Screen Designs
HP Creative Studio

19. Smart Appliances
Design a Smartphone app which
communicates and controls the
smart devices like Smart TVs,
Computer, Thermostats, etc.,.
The app responds based on
devices proximity and users
location.
Target Audience:
Consumers
My Role:
Interaction Design

20. Wireframe Sketches
Smart Appliances
Users:
Consumers
Below are some of the wireframe sketches done.
The app shows all devices as cards and lighten up
ubased on the users location.

21. Screen Designs
Smart Appliances
My Role:
Interaction Design
Mobile app to control and monitor Smart appliances.
Building a mobile app which can control house hold smart
uappliances like TV, fridge, music system, connect with
pfriends and keep track of power consumption.
Primary Device:
Touch based smart phones.

22. HP Lorax
An adaptation of US Lorax campaign
page for EMEA countries.
The Challenge was to use the Lorax
eco friendly character and build a
story for HP and emphase on their
partnership.
Target Audience:
Consumers
My Role:
Project Management
Interaction Design
User Research

23. Online assets and Screen Designs
HP Lorax
My Role:
Project Management | Interaction Design
Managing the HP Lorax online campaign for Ireland.
Plan and build online campaign assets to promote the ‘Every Inkling
Makes a Difference’ campaign for Ireland. Launched a writing contest
for students to participate and win exciting prices, and educate them
to make a conscious effort to help the environment by choosing HP
printing products.

24. Online Screen Designs
HP Lorax

25. HP Payback Calculator
A campaign demonstrating the
capabilities of new printers that can
boost printing efficiency for clients
businesses.
Developing a Mobile application which
can calculate the savings impact for
12 months.
Target Audience:
HP Sales teams
My Role:
Program Management
Interaction Design
User Research

26. Screen Designs
HP Payback Calculator
My Role:
Program Management | Interaction Design | User Research
Creating a Mobile app for HP Sales team to use.
Building a mobile app which can showcase all HP printers that fall
under the Payback campaign. The app should also upgrade with new
printers and features that adds to the portfolio.
Primary Device:
Palm Pre and all touch based smart phones.

27. HP Wallart - India
HP Wallart helps design custom wall
decorations and bring an entire
room to life.
Consumers can just pick a wall,
choose a design and customize it
from the different options available
and order the print for installing.
Target Audience:
Consumers
My Role:
Project Management
Interaction Design
User Research

28. Screen Designs
HP Wallart - India
My Role:
Interaction Design | Project Management
Manage the HP Wallart online site for India.
Building an Interactive web site and in turn promote the HP’s Wallart
service. Design the web portal and manage the overall execution of the
project and launch the website.

29. Smart Marketing Suite
The tool automates marketing
content workflows, from creative
brief to in-market activation, resulting
in cost and time savings that marketers
can direct towards increasing
marketing effectiveness.
Building a mobile app to
demonstrate the workflow.
Target Audience:
HP Sales Teams
My Role:
Program Management
Interaction Design

30. Screen Designs
HP Smart Marketing Suite
My Role:
Program Management | Interaction Design | Concept Creation
Design the complete SMS work flow app and create the concept for
presenting the complete application to clients.
Primary Device:
iPhone and all touch based smart phones.

31. Concept Creation
HP Smart Marketing Suite

32. Web Design
Working with clients in understanding
the requirements and transforming them
to profitable websites.
These are templates which were
presented to the clients which in turn
were modified with the client’s content,
logo and branding.
My Role:
Program Management
Web Design
Web Programming

33. Business Templates
Web Design

34. Business Templates
Web Design

35. Business Templates
Web Design

36. Industries and Services
Web Design

37. Industries and Services
Web Design

38. Industries and Services
Web Design

39. Industries and Services
Web Design

40. Industries and Services
Web Design

41. Industries and Services
Web Design

42. Contact
Mobile:
Mail:
Place:
LinkedIn:
+91 99863 20906
aravinth-online@live.in
Coimbatore
http://www.linkedin.com/in/acaravinth