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Ähnlich wie Parallels Automation Executive Summary Apr2010
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Parallels Automation Executive Summary Apr2010
- 1. Parallels Automation – Executive Summary Lukas Hertig, Sales Director Parallels Automation, EMEA
- 3. Parallels at a Glance
- 5. Parallels Products – Optimized Computing Partner Automation Virtualization
- 6. Definition of Cloud Computing and Broad Opportunity!
- 9. What do SMB’s need from IT?
- 10. Parallels Automation: A Complete Solution
- 12. Parallels Business Automation Big Picture Reporting System Accounting System Helpdesk CRM Order Processing Taxation Workflow Engine Notifications Promos & Discounts Service Plan Manager E-Commerce Subscriptions Fraud Screening Resellers Parallels Operations Automation Service Plan Management Service Plan Management Service Plan Management Internal Provisioning System(s) SSL Gate Payment Gate License Gate Domain Gate Core External Services ERP System Internal Services Provisioning
- 14. Cloud Services Available today with Parallels Automation No system in the market does what PA does! Delegated Management of all IT and Services on Large Scale And Complete Back-office Automation Software as a Service Infrastructure as a Service ► SaaS Delivery hundreds of applications as a service, based on APS Standard ► Microsoft Exchange Automated ordering, provisioning, billing, and self-service control panels for Exchange 2003 and Exchange 2007 . ► Unified Communications Microsoft Office Communication Server ► Mobile Access ► Messaging Security ► Message Archiving ► Microsoft SharePoint Automated ordering, provisioning, and billing for SharePoint sites. Integrated delivery with Exchange. Track users and site storage. ► MS Dynamics CRM Automated provisioning of Dynamics CRM accounts and users. ► Virtualized Services Offer VPS, VM’s and Desktops and cloud computing ► Dedicated Cloud Hosting Bare metal provisioning, IP address management, remote re-boot, and automated re-imaging from a customer control panel. ► Website Hosting Standard web hosting for Windows or LInux
- 20. Parallels SaaS Ecosystem Drives Customer Value Access to channel of service providers with access to 10M+ SMBs Utilize applications to increase customer ARPU and reduce churn 10M+ SMB Customers 1000+ Service Providers 100s of ISVs Applications that solve SMB business needs available through Marketplace and APS Catalog visit www.apsstandard.org for more information! visit
- 25. Portugal Telecom Case Study
- 26. KPN Case Study
- 28. Parallels helps its Partners become profitable providers of Cloud services Questions?
Hinweis der Redaktion
- Offices in Seattle, Herndon, Munich, Frankfurt, Switzerland, Moscow, Dezosibirsk, London, Paris, Tokyo, Beijing, Lviv
- The big picture is the ecosystem of 100s of application or services that parallells automation provisions or integrates with across dozens of different platforms. What we see of the slide is just small sub-set of those. From exchange to apache and traditional hosting applications to virtualization platforms and single tenants aps. The goal of enabling new offerings that I talked about earlier is really realized here and we’ll see in second where are we moving with this part of the picture. Now what we seeing s just the services and applications that are sitting within your dataceneter. As cloud computing industry eveolvs it’s clear that some of the services that you provide to end-users need to be drawn from third parties. Note that this does mean that those third parties should own the customer. As Serguei pointed out yesterday it’s important that you do and you become one stop shop. But second piece of broad provisioning capability is really provisioning and aggregation of third party services. Today this is somewhat limited but we foresee that numbers of those off-site services that need to be aggregated growing in the future. In fact it’s not going to be surprising if some of those services you’ll have to use from your competitors – IT industry is example of extreme coopetion. Yet another piece of the bigger picture with Parallels automation is integration with your back-office – ERP, In-house of third party CRM and Helpdesk, Billing system and other functions. Some of them we provide ourselves but some of them such as ERP or helpdesk – we really do not have intentions to significantly develop and will rather focus on good integration with common or best of breed systems. Last piece of bigger picture is back-end third part services that you rely on. Such as payment gateway, or it might be Redhat repository or MS update service, or our own APScatalog. These are not usually customer facing services and again some of them might be services of your competitors. To close out this bigger picture let’s in fact simplify it: In a nutshell Parallels Automation really consists of services that it provisions to customers and back-end infrastructure. And that brings to where we are moving with Parallels Automation:
- POA natively supports limits/billing on the D irect I nward D ial numbers, but cannot measure/report actual usage. Therefore it is possible to charge flat monthly rate per DID (+ optional setup fee): We expect different monthly rates for numbers in different regions (e.g. states/cities) Toll-free numbers (1-800, 1-888) could also have different rates than toll numbers We also support registering a DID that has been transferred from another carrier for a specific customer. We expect here a specifcic setup fee to cover the transfer expenses. Easy-to-remember patterns, like (xxx) 212-7-212 are charged more in some countries (e.g. in Russia this is typical. Setup for 363-wx-yz is free, for 363-xy-xy is $500, for 363-x0-x0 is $1000, for 36-333-36 is $2000). Vanity numbers (1-800-FLOWERS) could also be priced differently. PBA 5.0 will provide an API to import the custom charges (long-distance calls, etc) Location Profiles are usually requested by the large customers with multiple offices. Therefore charging extra for this is a way of market segmentation
- Accelerate new customer acquisition and reduce the cost of acquisition Innovate Develop innovative services that are brand new to the market Use innovation to drive better bundled services Use innovation to develop new “sticky” offerings TechData was a stalwart of traditional software distribution. What do they do now: They move to a new distribution model. With the help of Parallels Automation Accelerate new customer acquisition and reduce the cost of acquisition Innovate Develop innovative services that are brand new to the market Use innovation to drive better bundled services
- Accelerate new customer acquisition and reduce the cost of acquisition Innovate Develop innovative services that are brand new to the market Use innovation to drive better bundled services Use innovation to develop new “sticky” offerings TechData was a stalwart of traditional software distribution. What do they do now: They move to a new distribution model. With the help of Parallels Automation Accelerate new customer acquisition and reduce the cost of acquisition Innovate Develop innovative services that are brand new to the market Use innovation to drive better bundled services