Modern measurement hardware enables researchers to closely analyze how people play games and evaluate their experience in terms of efficiency, visual attention and perceived fun of application. This talk will show some game research experiment results. As corporate software applications struggle with strained, less efficient users due to complicated input and no fun of use, knowledge gained from the hands-on study of playing digital games can be beneficial to classic software application. Thus, empowering developers with many new interaction concepts and principles of fun, which will be discussed in detail in here. The presentation concludes with recommendations how this knowledge could feed back into software development.
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