In a fragmented mobile landscape, developing mobile applications can be challenging, especially when creating enterprise mobile applications. Targeting the wrong audience, lack of security and a good integration can introduce surprises and pitfalls along your enterprise mobile journey. During this session, we will cover those enterprise mobility challenges by explaining and exploring MADP with its benefits, such as delivering fully native apps with 60-90% re-use of code across device platforms, decreasing test time by 90% and app project costs by 40% and the possibility of building fully reusable components in JavaScript.