Social Media Marketing for Manufacturers

How can Manufacturers use
Social Media
B2B Marketing

Abhishek ANAND Contact us:
abyshake@webmurga.com
http://blog.abyshake.com +91-9582749714

TRADITIONAL
MANUFACTURING INDUSTRY

An Introduction


• Since the beginning of social networks, the
manufacturing industry has been less receptive to the
idea of social media as an effective marketing tool

• 30% of global manufacturers intend to increase
social media spend in 2012

• With global manufacturers moving down the social
media marketing path, the willingness of small and
mid-sized manufacturers to invest in social media has
seen an increase

• Social Media marketing is increasingly being seen as
the word-of-mouth marketing of the modern digital
era


• MYTH: Social Media is thing for young generation and
casual internet visitors; doesn’t suffice to needs of B2B
enterprises

• REALITY:

– 93% B2B marketers engaged in social media
marketing

– LinkedIn – most used channel; by 72% B2B marketers

– LinkedIn cited as most important channel; lead-
generation identified as most valuable result out of
marketing on LinkedIn

– Customers spending their time online spend around
22% of their time on social networks and blogs

– More than 75% online customers visit social
networks and blogs to share and seek information

#WAY 01: BLOG

Create a blog and let your audience know


• Much more than just a tool to promote your brand

• Gives the opportunity to connect with existing and
prospect customers using richer modes of media
and with longer-form stories

• Ideal avenue for sharing information about the
company and the industry overall

• Announce and share major milestones and
achievements with customer-base; along with
sharing key industry trends and news

• Put a face to the words – Publish the image of the
author of each blog post; helps build credentials

• RESULT: Gain thought leadership position; helps to
win trust and comfort of customers in the long run


#WAY 02: YOUTUBE CHANNEL

A picture is worth a thousand words, a video is
like a binding story beautifully narrated


• A more subtle medium to market your products

• Best ways to leverage the video-marketing?
– Demonstration of product and processes
– Tour of the facilities
– Showcase success stories and testimonials

• Devise a relevant content related to your business,
and engage with the customer; address questions
that would arise in your customers’ minds

• RESULT: In-depth portrayal of who and what you
are – More brand recall when the customer needs
related services. Quite effective in demonstrating
your key-strengths and your company’s dedication
to service at the same time


#WAY 03: LINKEDIN

LinkedIn is the ultimate tool to fill up the sales
funnel and drive relevant leads


• Time for direct approach – target your sales funnel

• Gain access to sales prospects leveraging network

• Most effective channels:
– Relevant community discussions
– Answering critical questions in Q&A forums
– Connections – Formulating direct as well as
referral connections with prospective clients

• RESULT: Establishment of your credentials, and
expertise in front of the direct client-base.
Demonstration of critical industry know-how and
networking with evangelists in your domain to
grow the business and clientele further


# Abhishek ANAND

Twitter : @abyshake
LinkedIn : http://in.linkedin.com/in/abyshake
Website : http://abyshake.com


Social Media Marketing for Manufacturers

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