This document provides top tips for effective Facebook ads. It recommends using content marketing by regularly posting great content to your blog and Facebook page to generate likes and shares. It also suggests finding amazing content in your niche to share on your page that will be successful and appeal to your target demographic. Additionally, it advises being active on multiple platforms like Facebook, SEO, Google AdWords and playing to people's egos by posting content they will want to share and that makes them look good.

1. Top Tips for Effective FB
Ads

2. Top Tips for Effective Facebook Ads

3. Use Content Marketing and Promote Your Page

4. ● Content marketing is the process of using
blog posts, articles and other content to
try and build trust with your audience and
to get them to see you as an authority in
your niche or industry
● Effective for generating likes and shares –
because if you have a great article on
your page, then you can encourage
people to like and share it
● One way to combine the two is to run a
blog and post great content there
regularly so that you get regular visitors.

5. ● Make sure you are posting your
content to your Facebook as page
post links.
● This way you can get more people
to read your content – especially if
you give it a good picture and a
good title that sounds interesting.
● Try to stand out and this will make
your content much more likely to
be shared.

6. ● Add a link to your Facebook page
from your blog and any other
content you create.
● If you're getting at least a few
hundred visitors to your site a day,
this should get you at least a couple
of new likes a week.
● Add a mailing list to your content
● You can actually use your mailing
list to create highly targeted adverts
and this is a great way to combine
two different types of marketing.

7. Find Amazing Content to Share
That You Know Will be Successful

8. ● Why would you want to do this?
● Because if someone likes that post, it's your
page that will receive the like!
● Think about what you're sharing and the
impact on your brand.
● Cater to your target demographic and stay
'on point' as much as possible.
● Follow lots of other people.

9. Be Everywhere

10. ● Facebook advertising can work well
with content marketing
● It can also be combined with
influencer marketing...
● SEO
● Google AdWords.

11. ● Make sure you use the same username and
logo
● Be everywhere!

12. Play to Ego

13. ● Take into account most people share
content on social media because they
think it shows them in a good light, and
because they are expressing
themselves.
● Why would you 'like' a post on
Facebook?
● Is it because you want other people to
read that post?
● Or is it because you want other people
to see you've liked it?

14. ● If your objective is to try and promote as
many shares and likes for your ads as
possible.
● Try and post things that people will want
to share, and that will make them look
good.
● Another good way is to target a specific
niche.
● That way, people belonging to those
groups are likely to share the content to
demonstrate their continued allegiance to
that way of life.

15. ● When designing any ad and looking
for engagement, ask yourself:
● Would you be likely to click, share
or “like” if you saw it?