Virtual Project Manager Inc. hired ABSEM to help grow their automotive lead generation business. ABSEM took over management of VPM's pay-per-click campaigns and websites, launched 3 new sites, and improved key metrics. As a result, VPM saw increases in page ranks and leads from new lines of business, allowing the owners to focus on growth. VPM was so satisfied that they outsourced more work to ABSEM.

1. ABSEM
Absolute Search Engine Marketing
CASE STUDY
VIRTUAL PROJECT
MANAGER

2. CASE STUDY
VIRTUAL PROJECT MANAGER
ABSEM
ABOUT THE CUSTOMER projects strengthened this and gave them a platform
for further growth. We were able to implement some
Virtual Project Manager Inc. is a Chicago based changes to their websites and campaigns very quickly
business that generates sales leads for the automotive that made a positive difference, as well as bringing
industry. Founded in 2003 by brothers Mike and our expertise and resources to bear on the projects
Dennis Lambert, VPM has grown into a business with a that had been on hold”. ABSEM immediately began to
number of websites, attracting visitors and generating optimise VPM’s existing websites and started work on
sales leads for new and used car sales, insurance and new projects.
finance. The business grew steadily up until 2009,
when it reached the ceiling encountered by most small
businesses; the founders no longer had enough time to THE APPROACH
run the business and implement all the new ideas and
projects that were critical for the business’ continuing During the recent recession, VPM had to cut back
growth and long term stability. Mike and Dennis on marketing spend, however ABSEM were able to
had a number of ideas for new lines of business and maintain lead conversion rates even during this time,
revenue streams, however they didn’t have the time to giving VPM an excellent foundation for success in
develop them. They also had the ongoing problem of today’s growing economy. Naval and the ABSEM
maintaining their Pay Per Click Advertising campaigns team picked up existing activities from VPM and also
and managing their websites to maintain their Search began the planning process for the new projects.
Engine rankings. In 2009, VPM turned to ABSEM’s ABSEM took on Pay Per Click Management, launched
Naval Kumar for assistance. new marketing campaigns and restructured existing
campaigns to improve Click Through Rates (CTR) and
customer conversions rates. They continuously conduct
THE CHALLENGE ad copy testing and seek new affiliate partnerships to
ensure the websites maintain their high performance
“We discovered that our growth as a business was levels over time. ABSEM even managed to maintain
limited by our time, so we gave ABSEM all of the the existing sites’ page ranks throughout a major
projects that had been sitting on the shelf to see where design overhaul which can easily affect a site’s page
they could help us”, said Mike. “Projects had been rank if it is not handled carefully. Naval says, “We
piling up. They were vital to help us grow the business, knew for VPM to succeed within the Automotive
but we had no time so we decided to outsource them vertical in the US they would need to compete with
to move the business forwards”. Mike brought Naval bigger, established brands.
up to speed on VPM’s business model, marketing
campaigns and projects and ABSEM were quickly
able to get several new projects off the ground. Naval
says, “We could see where Mike and Dennis had
done a great job of getting the foundations of the
business in place and we could see how their new
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3. CASE STUDY
VIRTUAL PROJECT MANAGER
ABSEM
They had wanted to launch a flagship site, which that freedom”. “We’re very happy with how ABSEM
they could finally achieve with ABSEM helping to have supported us. We’re planning for the future
manage and maintain Search Marketing activities for of our business and during the time we’ve worked
the other sites. Our experience in the industry helps together, ABSEM have become a very full service
us stay ahead of the competition for our clients. We provider, helping us out with business development,
create competitive analysis to understand what the delivering anything that we throw at them.” “I highly
competitors are doing and to ensure we are thinking recommend ABSEM. Naval, Bradley and Donald are
ahead and constantly growing for our clients.” very knowledgeable, they’re quality guys, they deliver,
ABSEM played a vital role in the site architecture and they’re very professional, they’re good to work with
design; creating a comprehensive layout of the new and I’m very comfortable having them on board and
site and its navigation, lead generation mechanism, helping us take our business to the next level”. The
sales funnel, content areas, advertising spaces, user websites that ABSEM have optimised and developed
interaction points and more. ABSEM managed the for VPM are as follows:
entire process, engaging a designer to ensure the
• Auto.GetAStart.com
visual layout complemented the site layout to position
VPM’s brand alongside established competitors. • AutoFinancing.net
• CareFinderService.com
• AboutCar.com – Built, designed, and structured by
RESULTS
ABSEM Limited
Within a very short time, VPM had launched a
total of three new websites and, according to Mike
Lambert, “We’ve seen increases in our page ranks
and the search engines are definitely looking at our
websites more positively, thanks to ABSEM’s work.
Our new lines of business have immediately been a
big success. We can see the source of every lead, the
campaigns that ABSEM created and optimised for us
are performing well and we have been able to open
up new lines of business that we hadn’t previously
explored”. “Thanks to our positive experience with
ABSEM, we have now outsourced other areas of
our business too, such as web development, link
building and copy writing. ABSEM manages some
of these suppliers for us, freeing up even more of our
time”, says Mike. “We want freedom to move on
and do different things, to grow our business and
explore other ventures and ABSEM have given us
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4. CASE STUDY
VIRTUAL PROJECT MANAGER
With more than 15 years
of experience in the Online
Marketing industry, we pride
ourselves in giving you the
level of service that you would
CUSTOMER FEEDBACK expect from an in-house
team. At ABSEM, we are your
partner and ally in your online
“We’re very happy with how ABSEM
marketing strategy.
have supported us. We’re planning for the future
of our business and during the time we’ve worked
Search Engine Marketing is a
together, ABSEM have become a very full service
vital method of bringing new
provider, helping us out with business development,
customers into your business
delivering anything that we throw at them.” “I highly that needs to be constantly
recommend ABSEM. Naval, Bradley and Donald are refined and developed so that
very knowledgeable, they’re quality guys, they deliver, your website can maintain its
they’re very professional, they’re good to work with search position and visibility.
and I’m very comfortable having them on board and At ABSEM, we believe that
helping us take our business to the next level”. Search Engine Marketing is
not a media buy but rather
an optimisation process that
must be applied to your
website, keeping your target
demographics and your
products and services in mind.
ABSEM Ltd
29 Loates Lane
Watford
Hertfordshire
WD17 2PJ
Tel: +44 (0)20 3239 8601
Email: inquiry@absem.com
Web: www.absem.con
Sales: +44 (0)20 8144 7688
ABSEM
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