1. Guerilla Marketing for Investors, Part 1

2. THE PROFESSIONAL INVESTORS GUILD IS A CLUB THAT
IS FOCUSED ON TEACHING ITS MEMBERS HOW TO CREATE
LONG-TERM WEALTH, PROTECT THEIR ASSETS, AND CREATE
PASSIVE INCOME, PRIMARILY THROUGH REAL ESTATE. WE
PROVIDE EDUCATION, RESOURCES, AND ONE-ON-ONE
MENTORING TO HELP INVESTORS ACHIEVE THEIR
GOALS, WHETHER THEY ARE A BRAND NEW INVESTOR OR A
SEASONED PROFESSIONAL .
OUR CLUB’S PHILOSOPHY IS THAT WE SHOULD NOT DEPEND
ON THE GOVERNMENT TO SECURE OUR FUTURE, BUT
RATHER WE SHOULD DEPEND ON OURSELVES. IN A TIME OF
UNCERTAINT Y, WHERE JOB "SECURIT Y" IS A THING OF THE
PAST, IT'S IMPERATIVE THAT WE CREATE OUR OWN SUCCESS
THROUGH BOTH DISCIPLINED AND CREATIVE INVESTING
TECHNIQUES.

3. Professional Investors GUILD
Guild – An association of artisans who control
the practice of their craft in a particular city.
Members of a guild would seek to enhance
the flow of trade to their self-employed
members, and met regularly to share
ideas, “secrets” and new technologies
regarding their common craft.

4. P.I.G. Members - Calendar of Events
Saturday, June 29th @ 10:00 a.m.
-Q&A Teleconference (All Members)
Tuesday, July 16th @ 7:00 p.m.
-Guerilla Marketing, Part 2 (All Members & Guests)
Saturday, July 20th @ 10:00 a.m.
-Rehab Walk-thru & Q&A (Gold Members)
Early August (1st-5th) – Time: TBD
-Gold Members Mastermind

5. 1. 30-Year Fixed Rates Jump
from 3.4% to 3.9%
2. Trulia: Buying Cheaper than
Renting until Interest Rates
Hit 10.5%.
3. Florida back at #1 for
highest foreclosure activity
at 1 in every 302 homes.
4. J.P. Morgan Chase Being
Sued over Excessive Costs to
Foreclose…including BPO’s?

11. Guerilla Marketing for Investors, Part 1

12. What is Guerilla Marketing?
 1. Marketing is everything you do to promote your
business, from the infancy stages of your company to
the point that customers are calling you on a regular
basis.
 -The key words are “everything” & “regular basis”
 2. Traditional Marketing requires that you invest
money (and usually a lot of it), while the theory of
Guerilla Marketing is that you invest your time, energy,
& imagination into generating leads.

13. Relationship Marketing
 1. The “Secret Recipe” to Effectively Generating a
Steady Stream of Quality Leads at Very Little Cost…
LEAD SOURCES!!
 Relationship marketing is about generating multiple
leads from a single source, as opposed to single leads
from multiple sources.

14. 5 Lead Sources in My Business
 1. Real Estate Agents
 Short Sale & REO Agents
 2. Other Investors
 Most Investors Have a Niche
 3. Those Looking for Part Time Income
 4. Repeat Business/Referrals - Past Customers
 5. Real Estate Investment Club

15. Other Potential Lead Sources
 1. Full-time Drivers
 UPS/USPS/FedEx/Pizza Delivery
 2. Financial Distress
 Pawn Shops, Check Cashing, Liquor Stores
 3. Attorneys
 Foreclosure, Probate, Divorce, Bankruptcy
 4. Real Estate Business Professionals
 Title Companies, Home Inspectors, Realtors, Termite, Surveyors,
Contractors/Handyman, Mortgage Brokers, HOA managers, etc.

16. BREAK OUT
SESSION

17. Building Strategic Relationships
 1. Very Similar to a Dating Relationship
 What you’re looking for is a “Shy Yes”
Direct Response Marketing
 Profit potential for ALL – craft your message to
include a win/win scenario.
 Social Media – Facebook, Twitter, LinkedIn, etc.
 Good ‘ol Fashioned Networking

18. Capitalize on Established Relationships
 1. Don’t Miss Out on the Benefits of Marriage
 Those who have done business with your are more
likely to do business with you again and/or refer
your services.
 Provide Stellar Service & Create Raving Fans!
 Even Great Marketing Can’t Overcome Poor Product or Service
 2. Don’t Neglect Your “A” Connections
 Strengthen a strength, sharpen your saw

19. “How to Win Friends &
Influence People”
~Dale Carnegie
“Influence – The Psychology
of Persuasion”
~Robert Cialdini
Two “Must-Reads” on Relationship Marketing

20. Silver Membership Level
 1. Monthly P.I.G. Meeting
with Lesson & Networking
 2. Private Online Access to
Meeting Audio & Power
Point Presentations
 3. Monthly Q&A Session
Tele-Conference
 4. Free Listing on Our
“Vendors” Page & Access to
Hard Money Lenders, etc.
 5. Post 1 Property Per
Month to P.I.G. Website
 6. Access to Real Estate
Course Library
 7. Wholesale & JV
Opportunity, Priority
Level 2
 8. Unlimited Deal Review
 $17.00 per month + One-
Time $25 Initiation Fee

21. Gold Membership Level
 1. Monthly Rehab Walk-
Thru Question & Answer
 2. Quarterly Business
Mastermind Session
 3. Post UNLIMITED
Properties to the P.I.G.
Website
 4. Wholesale & JV
Opportunity, Priority
 Level 1
$37.00 per month + One-
Time $25 Initiation Fee

22. FREE Bonuses if you Sign-up TONIGHT!
 1. Real Estate Wholesaling Course ($299 Value)
 2. Millionaire Conversations Audio CD– Rehab
Success with Heather Seitz ($29 Value)
 3. Quick Start to Quick Cash (2 CD Set) ($49 Value)
 4. Professional Investors Guild T-Shirt ($15 Value)
 5. Portico Wealth Training Bag ($15 Value)
 $407 VALUE – All for Free When You Join Tonight!

23. Referral Bonus
 1. Refer a Friend, Family Member or Co-Worker to
P.I.G., and if they become a member, you get 2 months
FREE membership.
 2. Wholesale a deal TO me, or purchase a wholesale
deal FROM me, and get ONE YEAR FREE.
 3. Joint Venture on a Rehab Deal with me, and get
ONE YEAR FREE!