Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Covergence of e-Wallets, Loyalty, Domestic Money Transfer and MarketPlaces
1. Ecommerce
Websites
• Amazon
• Flipkart
• Myntra
• -- --
• -- --
Payment
Gateways
• BillDesk
• CC Avenue
• OxiCash
• SBI ePay
• AToM
Fulfillmentoncepaymentconfirmed
Airtel Money,
Oxicash, Itzcash.
Max of Rs. 50k can
be loaded
Mobile/DTH
Recharge
E-Commerce Made Easy with Examples
Net/Mobile
Banking/ATM
PPI (Prepaid
cards, e-Wallets)
Credit/Debit
Cards
Use Case-2
Buying from a
marketplace
Use Case-1
Mobile Recharge
Recharged once
payment completed.
2. Muthoot Money
Convergence of Loyalty, Ecommerce, DMT and Muthoot Money
MuthootShop
MarketPlace
from CBS
Bill Pay/Recharges
(Mobile/DTH)
Gold Loan Interest
Payment
Domestic Money
Transfers (NEFT/IMPS)
Physical Cash
Loaded at Branch Bill/Recharge
Aggregator
Load via Credit/Deb
Card, Netbank
Integration with
CBS
Already Done
Integration with
CBS
Accounting
procedure
Payment
Gateway
Above model is cost effective and the initiative stays in-house. Almost similar to Airtel Money except that Muthoot goes one step ahead by
running their own loyalty program accruing and redeeming points via Muthoot Money. Prepared By: Abraham Isaac
•DMT: Domestic Money Transfer
•CBS: Core Banking System
Hinweis der Redaktion
SBI is a relative late entrant in the payment gateway space. Existing players include: Times of Money, IndiaIdeas (BillDesk), CCAvenues, TechProcess Solutions, E-Billing Solutions (EBS), Atom Technologies, and new aggregators like PayU, Citrus, Emvantage.