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DCI Client Showcase:
“Best New Experiences
        in 2010”
About DCI…


1. The Leader in Marketing Places: Served 350+ countries,
   states, regions, cities since 1960

2. Valuable Resource: Diverse client list equates to endless
   story ideas

3. Talented Team: Seven experienced tourism place
   marketers
International: Dubai


          1. • NEW BURJ KHALIFA OBERVATON DECK
               - Be ‘At The Top’ of the world’s tallest building
               - Building will house world’s first Armani Hotel

          2.   NEW CRUISE TERMINAL IN FEBRUARY 2010
               - Ability to handle four cruise ships at once
               - Building will showcase Dubai’s maritime heritage

          3.   DUBAI DESERT CONSERVATION RESERVE
               RECEIVES ‘GREEN’ RECOGNITION
               - Sustainable tourism industry leaders named the
                 reserve as the leading model for ecotourism
                 development in the Middle East
International: Colombia

            1.   THE ONLY RISK IS WANTING TO STAY!
                 - NY Times Top 31 places visit in 2010
                 - USA Today Destinations to watch in 2010
                 - Concierge.com 2010 ‘It’ List

            2.   ECOTOURISM IN MAMANVANA NATURAL
                 RESERVE – 600 ACRES OF ADVENTURE
                 - From the Caribbean Sea to the Sierra Nevada
                   of Santa Marta, hike, bike, paddle in this eco
                   wonderland

            3.   NEW MUSEO DEL CARIBE
                 - Opened late 2009. Explores Colombian Caribbean
                   environmental, historical, socio-cultural themes

            4.   CHICAMOCA CANYON
                 - Natural wonders, monuments, outdoor adventure
International: Peru


           1.   PERU’S 1ST RELAIS & CHATEAUX PROPERTY
                - Inkaterra La Casona, Cusco’s first luxury
                  boutique hotel

           2.   ANNUAL PERUVIAN WINE FESTIVAL
                MARCH 8 – 15, 2010
                - In Ica, Peru’s viticulture capital
                - celebration of Peruvian food and drink
                - FREE!

           3.   NEW “VOLUNTOURISM” OPPORTUNITIES
                - GAP Adventures: Project Cuszco Kids
                - GAP Adventures: Project Peru
International: Tasmania, Australia

                  1.   NEW DESIGNER ACCOMMODATION
                       - The Pavilions, Moorilla Estate
                       - Saffire Freycinet

                  2.   GOLF, WHISKEY & FLY FISHING
                       - Burgeoning distillery industry:
                         Lark, Helleyers Rd, Nant
                       - New Lost Farm Course at Barnbougle Dunes
                       - Fly fishing, guided hikes, paddling

                  3.   MONA – MUSEUM OF OLD & NEW ART
                       - Australia’s largest privately funded museum
                       - House $100 million valued collection from
                         Ancient Egypt antiquities to contemporary
                         Australian artwork.
International: Greater Toronto, Canada

                    1.   TORONTO IS PUTTING ON ‘THE RITZ’
                         - New Ritz Carlton in city’s Fashion and Design
                           District

                    2.   NEW THOMPSON HOTEL
                         - First Thompson property outside the U.S.

                    3.   CHINA’S TERRACOTTA ARMY STORM
                         TORONTO JUNE 26, 2010 – JANUARY 2, 2011
                         - Contents of China’s legendary first emperor
                           make their Canadian debut at Royal Ontario
                           Museum

                    4.   HARRY POTTER – THE EXHIBITION
                          APRIL 9 – SEPTEMBER 6, 2010
                         - Ontario Science Centre hosts authentic artifacts
                           and artistry from the legendary film series
Domestic: Acoma Pueblo, NM

              1.   PREMIERE NATIVE AMERICAN LIVING
                   CULTURE EXPERIENCE
                   - Longest continuously inhabited community in
                     North America and only Native American Native
                     Trust Site

              2.   NEW SKY CITY CULTURAL CENTER EXHIBIT
                   OPENS APRIL 2010
                   - Acoma Ollas: Form, Function & Beauty

              3.   NEW SUN & SKY NATURAL AMPHITHEATRE
                   - New Mexico’s first green outdoor concert venue

              4.   SURROUNDING ATTRACTIONS
                   - El Malpais National Monument - Albuquerque
                   - Grants Mining Museum         - Santa Fe
                   - Historic Route 66            - Gallup
Domestic: California

           1. 100th ANNIVERSARY OF CALIFORNIA’S
               ICONIC HIGHWAYS
               - 1910 California’s State Highway Act was signed
               - Heralded the development of iconic Redwood
                 Highway, Highway 1 and Interstate 101

           2.   UP-AND-COMING WINE & BEER REGIONS
                - Anderson Valley, Mendocino County
                - Santa Barbara Urban Wine Trail
                - Monterey County Wine Country
                - Temecula Valley, Southern California
                - San Diego Brew Pubs

           3.   AMGEN TOUR OF CALIFORNIA
                MAY 16 – 23, 2010
                - Largest cycling race in North America
                - Lifestyle festival at each race leg finish
Domestic: Upstate NY’s
Finger Lakes Wine Country

             1.   MARK TWAIN 2010 CELEBRATIONS
                  - 175th Anniversary of Samuel Clemens Birth
                  - 125th Anniversary of release of The Adventures of
                    Huckleberry Finn
                  Themed events throughout the year

             2.   MAY IS RIESLING MONTH
                  - Month-long celebration of the region’s signature
                    drop: www.rieslingrocks.com

             3.   NEW TRAVEL APP
                  - For Blackberry, Droid, iPhone allowing easy
                    social media interaction for consumers

             4.   INAUGURAL GLASSFEST MAY 27 – 31, 2010
Domestic: Massachusetts


            1.   WHAT’S NEW IN BOSTON
                 - Design/Architecture Tours
                 - The Ames Hotel: 113-room boutique property

            2.   SUMMER COASTAL ADVENTURES
                 - ·Hike “The Knob” in Quissett Harbor, Falmouth
                 - Bike Nantucket Island
                 - Whale Watching in Newport

            3.   BERKSHIRE FARM TO TABLE CHEFS
                 - Red Lion Inn, Stockbridge - Chef Brian
                 - Brix Wine Bar, Pittsfield - Chef Daire Rooney
                 - Chocolate Springs Cafe, Lenox –
                   Chef/Owner Joshua Needleman
Domestic: Greater Miami, FL


              1.   INAUGURAL MUSEUM MONTH – MAY 2010
                   - 15+ Miami’s top museums offer special
                     admission deals and value-added offers

              2.   NEW HOTELS
                   - Tempo Miami             - Hotel Urbano
                   - Dream South Beach       - Daddy O Hotel

              3.   NEW EASY SOBE ACCESS FROM MIA
                   - New bus route connects Miami International
                     Airport with South Beach; just $2.35, 30 mins

              4.   NEW OFFICIAL $1M WIZARD OF OZ EXHIBIT
                   MIAMI CHILDREN’S MUSUEM
                   - The Wizard of Oz Educational Exhibit
                   - Interactive exhibition sanctioned by Warner Bros
Domestic: Park City, UT


            1.   WINTER 2009/10 SEASON UPDATES
                 - Newly reopened Park City Museum after $8.9M
                   revamp
                 - The Spa at Stein Erikson Lodge expansion
                 - Public access to exclusive ‘Talisker Private Club
                   Lifestyle” with new Talisker on Main restaurant

            2.   UTAH’S FIRST DISTILLERY SINCE PROHIBITION
                 - Highwest Distillery opened on historic Main Street
                   in late 2009, producing Rye Whiskey and Vodka
                 - World’s only ski in/ski out distillery
                 - Alpine cuisine dining experience

            3.   VALUE PROMOTIONS
                 - QuickSTART: ski free on day of arrival
                 - Ski Free/Stay Free accommodation packages
Domestic: Portland, OR


            1.   PORTLAND FOOD CARTS
                 - Strong food cart movement, over 400 across
                   the city featuring diverse cuisine

            2.   HOUSE SPIRITS WHISKEY
                 - Unique Oregon brand of American Whiskey

            3.   NEW HOOD RIVER COUNTY WINE REGION
                 - New winery tasting rooms
                 - Outdoor adventure opportunities in wine country
Domestic: Greater Williamsburg, VA

                 1.   BEHIND THE SCREAMS: A ROLLER COASTER
                      EXPERIENCE AT BUSCH GARDENS
                      - Go behind the scenes as well as ride all of
                        The Park’s rollercoasters: Alpengeist,
                        Apollo’s Chariot, Loch Ness Monster
                        and Griffon

                 2.   NEW EXHIBIT AT JAMESTOWN SETTLEMENT-
                      - Werowocomoco: Seat of Power exhibt opens
                        May 15, 2010
                      - Features artifacts from Virginia’s Native
                        American history

                 3.   REVOLUTIONARY CITY: THE STAMP ACT”
                      NEW SCENES AT COLONIAL WILLIAMSBURG
                      - Relive the infamous protest of the 1765 tax
Questions?
Thank You!

Reminder: Discover Dubai Media Webinar

          Thursday, March 4
 1pm Pacific, 2pm Mountain, 3pm Central,
       4pm Eastern, 5pm Atlantic

       Follow us: @DCI_Tourism

           www.aboutDCI.com

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DCI Client Showcase: "Best New Experiences in 2010"

  • 1. DCI Client Showcase: “Best New Experiences in 2010”
  • 2. About DCI… 1. The Leader in Marketing Places: Served 350+ countries, states, regions, cities since 1960 2. Valuable Resource: Diverse client list equates to endless story ideas 3. Talented Team: Seven experienced tourism place marketers
  • 3. International: Dubai 1. • NEW BURJ KHALIFA OBERVATON DECK - Be ‘At The Top’ of the world’s tallest building - Building will house world’s first Armani Hotel 2. NEW CRUISE TERMINAL IN FEBRUARY 2010 - Ability to handle four cruise ships at once - Building will showcase Dubai’s maritime heritage 3. DUBAI DESERT CONSERVATION RESERVE RECEIVES ‘GREEN’ RECOGNITION - Sustainable tourism industry leaders named the reserve as the leading model for ecotourism development in the Middle East
  • 4. International: Colombia 1. THE ONLY RISK IS WANTING TO STAY! - NY Times Top 31 places visit in 2010 - USA Today Destinations to watch in 2010 - Concierge.com 2010 ‘It’ List 2. ECOTOURISM IN MAMANVANA NATURAL RESERVE – 600 ACRES OF ADVENTURE - From the Caribbean Sea to the Sierra Nevada of Santa Marta, hike, bike, paddle in this eco wonderland 3. NEW MUSEO DEL CARIBE - Opened late 2009. Explores Colombian Caribbean environmental, historical, socio-cultural themes 4. CHICAMOCA CANYON - Natural wonders, monuments, outdoor adventure
  • 5. International: Peru 1. PERU’S 1ST RELAIS & CHATEAUX PROPERTY - Inkaterra La Casona, Cusco’s first luxury boutique hotel 2. ANNUAL PERUVIAN WINE FESTIVAL MARCH 8 – 15, 2010 - In Ica, Peru’s viticulture capital - celebration of Peruvian food and drink - FREE! 3. NEW “VOLUNTOURISM” OPPORTUNITIES - GAP Adventures: Project Cuszco Kids - GAP Adventures: Project Peru
  • 6. International: Tasmania, Australia 1. NEW DESIGNER ACCOMMODATION - The Pavilions, Moorilla Estate - Saffire Freycinet 2. GOLF, WHISKEY & FLY FISHING - Burgeoning distillery industry: Lark, Helleyers Rd, Nant - New Lost Farm Course at Barnbougle Dunes - Fly fishing, guided hikes, paddling 3. MONA – MUSEUM OF OLD & NEW ART - Australia’s largest privately funded museum - House $100 million valued collection from Ancient Egypt antiquities to contemporary Australian artwork.
  • 7. International: Greater Toronto, Canada 1. TORONTO IS PUTTING ON ‘THE RITZ’ - New Ritz Carlton in city’s Fashion and Design District 2. NEW THOMPSON HOTEL - First Thompson property outside the U.S. 3. CHINA’S TERRACOTTA ARMY STORM TORONTO JUNE 26, 2010 – JANUARY 2, 2011 - Contents of China’s legendary first emperor make their Canadian debut at Royal Ontario Museum 4. HARRY POTTER – THE EXHIBITION APRIL 9 – SEPTEMBER 6, 2010 - Ontario Science Centre hosts authentic artifacts and artistry from the legendary film series
  • 8. Domestic: Acoma Pueblo, NM 1. PREMIERE NATIVE AMERICAN LIVING CULTURE EXPERIENCE - Longest continuously inhabited community in North America and only Native American Native Trust Site 2. NEW SKY CITY CULTURAL CENTER EXHIBIT OPENS APRIL 2010 - Acoma Ollas: Form, Function & Beauty 3. NEW SUN & SKY NATURAL AMPHITHEATRE - New Mexico’s first green outdoor concert venue 4. SURROUNDING ATTRACTIONS - El Malpais National Monument - Albuquerque - Grants Mining Museum - Santa Fe - Historic Route 66 - Gallup
  • 9. Domestic: California 1. 100th ANNIVERSARY OF CALIFORNIA’S ICONIC HIGHWAYS - 1910 California’s State Highway Act was signed - Heralded the development of iconic Redwood Highway, Highway 1 and Interstate 101 2. UP-AND-COMING WINE & BEER REGIONS - Anderson Valley, Mendocino County - Santa Barbara Urban Wine Trail - Monterey County Wine Country - Temecula Valley, Southern California - San Diego Brew Pubs 3. AMGEN TOUR OF CALIFORNIA MAY 16 – 23, 2010 - Largest cycling race in North America - Lifestyle festival at each race leg finish
  • 10. Domestic: Upstate NY’s Finger Lakes Wine Country 1. MARK TWAIN 2010 CELEBRATIONS - 175th Anniversary of Samuel Clemens Birth - 125th Anniversary of release of The Adventures of Huckleberry Finn Themed events throughout the year 2. MAY IS RIESLING MONTH - Month-long celebration of the region’s signature drop: www.rieslingrocks.com 3. NEW TRAVEL APP - For Blackberry, Droid, iPhone allowing easy social media interaction for consumers 4. INAUGURAL GLASSFEST MAY 27 – 31, 2010
  • 11. Domestic: Massachusetts 1. WHAT’S NEW IN BOSTON - Design/Architecture Tours - The Ames Hotel: 113-room boutique property 2. SUMMER COASTAL ADVENTURES - ·Hike “The Knob” in Quissett Harbor, Falmouth - Bike Nantucket Island - Whale Watching in Newport 3. BERKSHIRE FARM TO TABLE CHEFS - Red Lion Inn, Stockbridge - Chef Brian - Brix Wine Bar, Pittsfield - Chef Daire Rooney - Chocolate Springs Cafe, Lenox – Chef/Owner Joshua Needleman
  • 12. Domestic: Greater Miami, FL 1. INAUGURAL MUSEUM MONTH – MAY 2010 - 15+ Miami’s top museums offer special admission deals and value-added offers 2. NEW HOTELS - Tempo Miami - Hotel Urbano - Dream South Beach - Daddy O Hotel 3. NEW EASY SOBE ACCESS FROM MIA - New bus route connects Miami International Airport with South Beach; just $2.35, 30 mins 4. NEW OFFICIAL $1M WIZARD OF OZ EXHIBIT MIAMI CHILDREN’S MUSUEM - The Wizard of Oz Educational Exhibit - Interactive exhibition sanctioned by Warner Bros
  • 13. Domestic: Park City, UT 1. WINTER 2009/10 SEASON UPDATES - Newly reopened Park City Museum after $8.9M revamp - The Spa at Stein Erikson Lodge expansion - Public access to exclusive ‘Talisker Private Club Lifestyle” with new Talisker on Main restaurant 2. UTAH’S FIRST DISTILLERY SINCE PROHIBITION - Highwest Distillery opened on historic Main Street in late 2009, producing Rye Whiskey and Vodka - World’s only ski in/ski out distillery - Alpine cuisine dining experience 3. VALUE PROMOTIONS - QuickSTART: ski free on day of arrival - Ski Free/Stay Free accommodation packages
  • 14. Domestic: Portland, OR 1. PORTLAND FOOD CARTS - Strong food cart movement, over 400 across the city featuring diverse cuisine 2. HOUSE SPIRITS WHISKEY - Unique Oregon brand of American Whiskey 3. NEW HOOD RIVER COUNTY WINE REGION - New winery tasting rooms - Outdoor adventure opportunities in wine country
  • 15. Domestic: Greater Williamsburg, VA 1. BEHIND THE SCREAMS: A ROLLER COASTER EXPERIENCE AT BUSCH GARDENS - Go behind the scenes as well as ride all of The Park’s rollercoasters: Alpengeist, Apollo’s Chariot, Loch Ness Monster and Griffon 2. NEW EXHIBIT AT JAMESTOWN SETTLEMENT- - Werowocomoco: Seat of Power exhibt opens May 15, 2010 - Features artifacts from Virginia’s Native American history 3. REVOLUTIONARY CITY: THE STAMP ACT” NEW SCENES AT COLONIAL WILLIAMSBURG - Relive the infamous protest of the 1765 tax
  • 17. Thank You! Reminder: Discover Dubai Media Webinar Thursday, March 4 1pm Pacific, 2pm Mountain, 3pm Central, 4pm Eastern, 5pm Atlantic Follow us: @DCI_Tourism www.aboutDCI.com