The document describes a portable remote ordering system called Cilantro. It allows customers to order and pay for meals from restaurants through a mobile app without waiting in line. Customers can see menus, place orders, get directions to the restaurant, and be notified when their order is ready for pickup. This creates a better customer experience and relationship between customers and restaurants. It also allows orders to be placed from work or school, increasing sales. Current products include the Cilantro iPhone app and a college cafeteria ordering system. Customizations can be made to create any type of remote ordering system.
2. The Problem
• Long queues in front of take away areas
• No customer relationship between customers and restaurants
• No way customers could know an item is out of stock until reaching the shop
which cause customer frustration.
• customer time saving experience in collage and work cafeterias.
• In a big crowded city loyal customers can’t find your coffee shop/restaurant
outlets easily whenever they go, resulting in lost customers
3. The Solution
• A mobile application contains all menu items.
• Customers can make remote orders through mobile, pay through credit cards/shop
cashier, and quickly pick their meal from the shop and go.
• Offers and new listings can directly be sent to your customers at zero cost.
• You can create customized offers based on your customers historical purchasing
behavior, resulting in an excellent relationship with customers.
• Using mobile GPS, customers stuck in traffic will be given driving directions to the
nearest branch based on their current location.
• In collage/work cafeterias customer can order from their work place, and pick up
their meal in the break time, resulting in an increased amount of sales
4. Ordering workflow
Done using mobile from any where
Navigate menu
GPS directions
Select meal
Get driving directions to
reach the shop easier
and faster if needed
Place order Receive Order
Get order ID Process order
Get notified Finish Order
Pick order Done inside the shop Receive cash
7. Current products
College cafeteria ordering system
• Only college students can register
and place order
• Fraudulent cases are prevented
• Reports can be generated to
provide better service
• Offers can be sent directly to
students without an extra cost.
Student mobile view