Social Business: the SMM evolution. Sao Paulo eShow
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Some companies have realized the potential of social media beyond a marketing channel. They don't care for their Facebook wall or their twitter accounts as much as they care for enabling their employees to change the culture and use different tools to foster collaboration and open innovation. They are focusing on what matters now: building strong ties with customers and partners so that together we can confront the pace of change that our century will impose us.
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Social Business: the SMM evolution. Sao Paulo eShow
- 1. Social The Social Media Business Marketing evolution Fernando Polo @abladias Sao Paulo, eShow, 13 June 2012
- 2. Social Media Marketing Advertising Customer Care Social 2 Communication Media #Territorio creativo Marketing Sales Social Media Product Development
- 3. People ďŹrst Social Business Social Media #Territorio creativo 3
- 4. XXIst Century Marketing 1960-2000 P 4 #Territorio creativo people Social Media
- 5. 1. How to gain productivity through internal and external collaboration, 5 2. How to open your innovation process. #Territorio creativo 3. How to gain more meaningful insight of your Social Media customers
- 6. 4. How to generate sales through social media. 5. How to position a brand or increase 6 #Territorio creativo reputation. 6. How to give customer support. Social Media 7. How to build engagement.
- 8. #engagement Social Media #Territorio creativo 8
- 9. From target to community Community Management 9 Content #Territorio creativo Creativity Public Relations 2.0 Social Media Advertising (Social Platforms)
- 10. Transmedi a Useful First Move Our vision Creativity 2.0 On /OďŹ / On new rules 10 Low Cost Buzz #Territorio creativo Fan Centric Social Media fail often, fail quick, fail cheap
- 11. NH Hoteles Name Your Room Social Media #Territorio creativo 11
- 12. Wakeuppics NH Hoteles Social Media #Territorio creativo 12
- 14. Movistar: a success case study Social Media #Territorio creativo 14
- 15. Social CRM Social Media Contact Center Customer Internal Conversations Interactions Data MONITORIZACIĂN 15 #Territorio creativo ANALĂTICA INTEGRACIĂN CRM OPERATIVO Social Media Internal / External Segmentation Customer Insights Data Integration
- 16. 5. branding
- 17. Social Media #Territorio creativo 17
- 18. Correos - eCommerce blog & report Social Media #Territorio creativo 18
- 20. sales?
- 21. Venca: selling through Facebook Social Media #Territorio creativo 21
- 22. 3. social intelligence
- 23. Social Business Intelligence Social Business Intelligence 23 #Territorio creativo Brand Product Shopper Persona InďŹuence SCRM Media Social Media Social Scorecard Social Business Model
- 24. Social Business Intelligence Brand Persona Sincere Atrevida ContemporĂĄnea Actual Independiente Flexible 24 Robust Exciting #Territorio creativo BRAND Sobresaliente EnĂŠrgica Ănica Tendencia Social Media Sophisticated Competent Imaginativa Joven
- 25. 2. social innovation
- 26. My Starbucks Idea Social Media #Territorio creativo 26
- 27. GiďŹgaďŹ: the community is the company #Territorio creativo Social Media 27
- 29. 29 #Territorio creativo Social Media http://www.territoriocreativo.com.br/
- 30. #TcBrain Social Media #Territorio creativo 30
- 31. Networked enterprise + proďŹtability 31 #Territorio creativo + market share Social Media
- 32. Final Thoughts
- 35. Engagement Social Support Branding 35 Social Commerce #Territorio creativo Social Intelligence Social Innovation Social Media Enterprise 2.0
- 36. 0. People First
- 37. People First Social Business Social Media #Territorio creativo 37
- 38. social customer engagement Fernando Polo @abladias