2. Why Live Shopping?
Departmental Store has never used this system before
– Introducing live shopping technology
Not many people know about it
Customer has to be in Store to view products
Cash needs to be paid upfront by existing store
customer.
3. Advantages of Live Shopping
Easy maintenance
Lower overheads
Customer profiling – identifying
customer by their use buying and
interest
Automatic processing of orders
New and increased revenue channels
Increased market reach
Improved loyalty
4. Advantages of Live Shopping
to the Customer
User friendly interactions
Secure transactions
Product features
Up to date
Confirmation of orders
Orders can be made from anywhere
in the world
Customers are able to shop around
the clock without leaving their
homes
5. Concept of Integrated Services
“Digital brand integration is part of
the evolution of product placement. It's
simply another tool marketers use to
get products integrated into shows. If
you can put it in a package, we can put
it in a show ”
Diversity of ideas
Increased productivity, efficiency and
quality
Real world – teams for projects
Aiming for a fully working system
6. Separation In Modules
Development of live Shopping
Merchandiser module and Webpage
Development of live Shopping Customer
module
Documentation for the above mentioned
tasks of the project
7. Front-End Tools
JSP 2.0
Technology that allows web developers and
designers to rapidly develop and easily
maintain, information-rich, dynamic web
pages that leverage existing business
systems
JavaScript 1.8.5
Is a language which allows a webpage to have
dynamic content
HTML 4.01
The publishing language of the World Wide
Web.
8. Back-End Tools
MySQL 5.5.19
DBMS to store product and customer details
JDBC 3.0
An industry standard for database independent connectivity
between a computer platform or device operating in the Java
environment and a wide range of databases
Tomcat 7.0.23 Web Server
Is a Java based Web Application container that was created
to run Servlets and JSP in Web applications.
9. Online
Departmental
Customer
Store
World Wide
Web
Private Gateway
Front-end
Back-end Tomcat
Transaction Server
Tomcat Server
Processing Network
10. Tomcat 7.0.23 Advantages
Available for free
Easy to install and set up
Platform independent
Good security features
Support for JSP 2.0
Servlet API 2.3 compliance
11. Tomcat 7.0.23 Advantages
Automatic servlet reloading
Thread-pooling and JVM load-balancing
Automatic deployment of Web ARchive (WAR) files
NSAPI and ISAPI integration
A command-line JSP-to-servlet code tool
12. JSP 2.0 vs. ASP 3.0
JSP 2.0 ASP 3.0
Web Server Any Web server, Microsoft IIS or
including Apache, Personal Web Server
Netscape, and IIS
Ability to Works with any Works with any
Integrate with ODBC- and JDBC ODBC-compliant
Data Sources technology- database
compliant database
Platforms Most popular Microsoft Windows
platforms
13. JSP 2.0 vs. ASP 3.0
JSP 2.0 ASP 3.0
Scripting Java VBScript, JScript
Language
Reusable, Cross- JavaBeans, No
Platform Enterprise
Components
JavaBeans, Custom
JSP Tags
Customizable Yes No
Tags
Memory Leak Yes No
Protection
Security Against Yes No
System Crashes
14. Expected Outcome
The expected deliverables are:
The development of a Live Shopping system which,
we hope, could be used at Departmental Store.
Documentation
15. [1]. Online Shopping: the Roles of Shopping Values and
Personality Traits. Rotterdam: Erasmus Universities, 2007.
Print.
[2]. Internet Shopping: New Competitor or New Frontier?
New York: National Retail Dry Goods Association, 1996.
Print.
[3]. Sundaram, Suresh T. Internet Shopping: the Critical
Role of Attribute-benefit Mapping Information in Online
Consumer Shopping. 2003. Print.