Abhishek Trivedi has over 18 years of experience in marketing roles in the telecom, retail, and consumer durable industries, most recently as Marketing Head for Aircel in Guwahati where he helped double their smartphone user base and achieved the highest revenue growth among Aircel circles. Prior to Aircel, he held various marketing roles at Tata Docomo, Aircel, The Mobile Store, Hutch, Idea Cellular, and Eureka Forbes, developing innovative marketing programs, products, and strategies to boost revenue and market share. He holds an MBA in Marketing and has a track record of success in revenue

1. Abhishek Trivedi
MBA in Marketing with 18 years of experience in Product Management, Market Research,
& Advertising in Telecom , Retail and Consumer durable Industry.
Experience July2015-Till date Aircel Guwahati
Marketing Head-GM
 Heading Marketing function for Assam Circle with an annual gross revenue of 700cr and a customer
base of 4.8mn, responsible for achieving Revenue , RMS and EBITDA targets.
 Innovative marketing programs aimed at upgrading the customers resulted in Highest revenue growth
amongst Aircel circles till July,2016, highest Revenue Market Share gainer within Aircel circles for
Q2,16.
 Smartphone user base doubled from 13% in Oct,15 to 27% in July,16 riding on the Smartphone
Marketing program with deferred benefit of 3GB data over a period of 3 months.
Oct2012-July2015 TATA DoCoMo New Delhi(Corporate)
Head-PrepayBase Marketing(CLM)(DGM)
 Responsible for achieving National Prepay revenue and customer churn targets, role
involved formulation of revenue generation and churn reduction plans as per the identified
customer segments, product launches and hypothesis testing to arrive at the right mix of
pricing and promotion.
 Prepared Annual “Marketing Strategy” for acquisition, retention and revenue enhancement
of prepay High Value Customers.
 Rolled out a new Customer Segmentation framework in order to maximize revenue
generation and churn reduction opportunities.
 Launched voice and data bundled product 499, product targeted at high value, convenience
seeking segment and positioned as “longer validity with extra Talk time” generated 30mn
incremental revenue in the first six months of launch.
 Introduced “My number, My choice” based on customers affinity towards numbers , to attract
High Value customers and improve customer retention, Number choice functionality is
contributed 11% of the total Gross additions nationally.
 Undertook “Micromarketing” initiative to identify locations with dominant legs of usage and
data usage and communicate products accordingly in order to optimize advertising budget
and attract high value customers.
 Launched “Emergency Talk time service” in order to provide convenience and thus improve
customer ARPU.
 Project on “Increase in High Value Customers” awarded the Best organization
improvement project for H1 for 2013-14 .
 U&R campaign management through campaign design creation, campaign evaluation using
SAS, and timely campaign modifications to improve net take rates were some of the regular
work involved.
Aug 2009-Oct2012 TATA DoCoMo Patna,Bhubaneshwar
Marketing Head(DGM)
Tel:9854199103
e-mail
abhishektrivedy@hotmail.com
1B,Tower 1
Protech heritage
Zoo Narengi Road
Guwahati-781024

2.  Responsible for achieving Revenue and Acquisition targets for Prepay, Post pay and Data
verticals for GSM and CDMA business.
 Nationally amongst the top two circles in terms of Revenue growth and customer addition
for the financial year 2012-2013.
 Successfully put the circle on the revenue growth path with initiatives focusing on rate
hardening , competition flanking through Virgin brand and improving the acquisition quality.
 Achieved least base decay nationally by Introducing “AON” product to arrest the erosion of
customer base , product rewards the customers based on their age on the network and has
been successful in retaining customer base more than 3 months old on the network.
 Introduced deferred benefit acquisition product to enhance customer longevity on the
network , initiative resulted in higher retention of newly acquired base
 Selected as a member of the “Project Kohinoor” an all India cross functional team floated
by the Executive President of the organization
Feb2009-July 2009 Aircel New Delhi
Product Head
Dec 2006-Feb 2009 The mobile store ltd New Delhi
Operations Head North India-Operator Services(DGM)
 Responsible for Top line & bottom line revenue targets for operator service business for
Retail Outlets across North India.
 Achieved highest productivity per store consecutively for two years by adopting the strategy
of “Wide assortment” and “competitive pricing”.
 Joint promotion with Airtel on 1947 recharge denomination resulted in awareness creation
about recharge availability amongst airtel customers and 350% increase in sales value.
 Working knowledge of “Retail Ideas” retail software for managing supply chain management
 As initial member of the start up helped set up the distribution network for the operator
services business.
March2006-Dec2006 Hutch New Delhi
Product Head
 Designed and implemented consumer promotion “Mera Number lucky hai” to capitalize on
the importance of number choice during the festive season.
January 2004-Feb 2006 Idea cellular Ltd Indore
Product Manager-Prepaid & VAS
 Introduced RV 440 with off net and on net benefits to counter the unlimited proposition of
reliance, product contributed 8-10% of the recharge value
 Introduced affordable top up of Rs111 with 450 min Idea-Idea free , product targeted at
heavy users, contributed 22% of the total recharge value.
 Launched e Top up across the circle.
 Introduced Multimodal numbers for CMT revenue enhancement.
October2000-January 2004 Eureka Forbes Ltd Mumbai
Assistant Product Manager Euroclean – Vacuum cleaner

3.  Positioning Research on Euroclean resulted in repositioning of the Brand from “Enemy-
weapon” theme to “Deep cleaning for healthy living”. Sales grew by 23% in value terms in the
first year of the new campaign.
 Designed and implemented Market planner which helped in determining the potential of different
markets and thereby different market planning approaches in different markets.
 Innovative Marketing Program aimed at after sales customer contact resulted in collection of
101 different uses of a vacuum cleaner through the customers.
 Introduced a new system of Market prioritization for media campaigns.
New Product Introductions
 Introduced “Euroclean Bullet” a compact yet powerful vacuum cleaner to overcome the problem
of bulkiness.
 Introduced “Euroclean W&D” a wet and dry vacuum cleaner aimed at mopping as well as
vacuum cleaning.
Regular work included
 Preparation and implementation of Annual Marketing plan for the brand.
Experience Feb 1999 – December1999 Eureka Forbes Ltd Mumbai
Executive - Market Research
 “Consumption chain analysis” a qualitative research on Aquaguard, led to introduction of of
DIY water purifier “Aquaguard-Nova”.
 Concept of ‘Aqua guard water better than water boiled for 20 min’ came from the same
research which finally led to introduction of “Boiling film” advertisement to counter
competition from the boiling segment came from.
 Conducted other regular Qualitative and Quantitative researches to generate customer insights
and measure satisfaction levels.
Experience July 1998-Jan 1999 Eureka Forbes Ltd Mumbai
 Sales experience-Management trainee-Direct sales of Euro clean Vacuum cleaners, set a record
productivity of 10 units per month during the training period.
Education PGDBA from SIES college of management studies, Mumbai.
 Area of specialization-Marketing(1996-98 batch)-First class.
 B.A - History from Banaras Hindu University -Second class.
Areas of
Interest
Entrepreneurship, Brand and Retail management.
Computer
Literacy
MS-Office –Underwent a four weeks Aptech Global skills training program.
Training
 Underwent a two day workshop on “Market analysis” and “Concepts in Brand Management”
conducted by “The advertising club Bombay”.

4. programs  Attended a three day residential course on “Strategic Media Planning” at MICA Ahmedabad.
Hobbies
Walking, Fitness and Music.
Date of Birth
25-07-1972
Reference
1.Mr.S K Palekar,Ex Sr.VP Marketing,Eureka Forbes,Mumbai
2.Mr.Subir Ghosh, President Essar Group, Mumbai