1. THE
A Review on
DISNEY
WAY
Harnessing the Management secrets of Disney in
your Company
ABHILASH YARALA
2T2-81

2. Cover page

3. BOOK PARTICULARS
• Number of pages-312
• Publishers-Tata McGrawhill
• ISBN number-13:978-0-07-065920-9
• Edition-First in 2007

4. About the authors…
Bill Capodagli-Prior to starting
Capodagli Jackson Consulting in
1993, Bill held managerial positions
at the consulting firms.
Lynn Jackson-Lynn holds degrees in
organizational psychology from Ball
State University and instructional
systems technology from Indiana
University.

5. Contents:  Chapter 6 Share the Spot light.
 Foreword to New Edition by  Dare
John Christensen  Chapter 7 Dare to Dare.
 Preface to New Edition  Do
 Acknowledgements  Chapter 8 Practice, Practice, Practice
 Chapter 1 Walt’s Way  Chapter 9 Make Your Elephant Fly-
Dream Plan.
 Chapter 2 Make Everyone’s  Chapter 10 Capture The Magic with
dream come true. Story boards.
Believe  Chapter 11 Give Details to Top
Billing.
 Chapter 3 You Better Believe
It.  Chapter 12 Recreating the Magic.
 Chapter 4 Never a Customer Putting it together: Featured
Always a guest. Organizations
 Chapter 5 All for One and One  Chapter 13 Dream, Believe, Dare, Do
for All.  Epilogues Appendix Notes Bibliography
Index

6. • Foreword by John • John Hoffman-for
Christensen. Editing Manuscript
• Preface to Edition. • Bill R Capodagli-for
• Acknowledgements- research,statistics.
for executive editor-
Mary Glenn

7. Chapter 1 Walt’s Way
• My only hope was that we never lose sight of one thing…that is all
it started with a Mouse-Walter Elias Disney.
• How was he able to come up with new and innovative ideas?
• 10 concepts of Disney Methodology:
1)Give every member a chance 6)Build longterm relationships
to dream. with key suppliers and
partners.
2)Stand firm on your principles
7)Train extensively nad
and beliefs. constantly reinforce the
3)Treat your Customers like company’s culture.
Guests. 8)Align longterm vision with
4)Support empower and reward short term execution.
Employees. 9)Use storyboarding
5)Dare to take risk to get technique.
innovative ideas into process. 10)Pay close attention to
detail

8. DREAM
Chapter 2 Make every one’s
dreams come true
• A Dream is a wish your heart makes-Jimney Cricket.
• How disney theme park was started ?
• Imagineers.
• Dream Retreat.
• Example-setting up of Whirlpool Plant in India by Mc Cologn.

9. BELIEVE
Chapter 3 You Better Believe
It
• When you believe a thing,Believe it Implicitly and
Unquestionably-Walt Disney.
• Formalizing Beliefs.
• Believing the Innovations.
• Aligning the Mission.
• Adherence to basic beliefs and Company’s willingness to
spend time and money to deliver excellent values.
• Example-CEO Isadore Sharp,Four Seasons Hotels n Resorts
believed “Treating Others as we wish to be treated”.

10. Chapter 4
Never a Customer , always a
Guest
• You don’t Build the product for yourself , You need to now
what the people want and built it for them-Walt Disney
• How important are your Customers?-Bill’s Uncle’s Paper
Shop.
• Test The Welcome Mat-Driver taking care of leaked Tap.
• Solve the Customer Problem-Doorman noticed lost briefcase
and handed over to owners company.
• Example-Griffin Hospital-Maternity Ward-Training to Family
members of patient.

11. Chapter 5
All for One,One for All
• Many hands and hearts and minds generally contribute to
anyone’s notable achievements-Walt Disney
• Signals of good team leader.
• Common focus is essential.
• Bringing mission to life.
• Topping Barriers.
• Example-John Robert’s Spa-Every Thursday morning-Free
service to kids in Cleveland.

12. Chapter 6 Share the spotlight
• About Teamwork.
• Partnerships expand Possibilities.
• Partnerships secure prosperity.
• Example-Robert Iger,Downtown School of Desmonies.

13. DARE
Chapter 7 Dare to Dare
• I really do feel-about business and life-that everybody has
to make mistakes.And everybody shoul be encouraged to feel
that if they make mistakes,it’s okay-Michael Eisner
 Solid fundamentals Support risk taking.
 Shake up your Hiring Process.
 Example-Ernst&Young CEO Jim Turley– People’s First Policy.

14. DO
Chapter 8 Practice Practice
Practice
• The Growth and Devolopment of Walt disney Company is directly
Related to the growth and devolopment of its Human Resources—Our
Cast-Walt Disney.
• Training-whose Responsibility?
• What kind of training?
• Make Excellence a habit.
• Beaware of Performance appraisal.
• Better Solution-Give areas of failure first.
• Example-Menswear House—Trained salesmen excellently.

15. Chapter 9 Make Your
Elephant Fly-Plan
• The way to get started is to quit talking and get started-
Walt Disney.
• Put the process in creativity.
• Process in Practice.
• Example-The Cheesecake Factory CEO David Overton made
his fathers small cake shop into chain of restaurants.

16. Chapter 10 Capture The
Magic with Story boards.
• Storyboarding -Dilemma.
• Storyboarding-The Process.
• Example-John Robert’s spa-Cofounder John Djulious.

17. Chapter 11 Give details Top
Billing
• There are two words that make operations work around
here…quality and pride.If you design,build,operate and
maintain with quality,people will take pride in what they
do.-Dick Nunis(Retd.chairman Walt Disney Attractions)
• Relentless search for perfection.
• Maintaining a delicate balance
• Measuring for success
• Example-The Cheesecake Factory-David takes care of design
of every restaurant.

18. Chapter 12 Re-creating the
Magic
• All the adversity I’ve my life,all my troubles and
obstacles,have strengthened me….You may noy Realize it
when it happens but a Kick in the teeth may be the best
thing in the world for you.-Walt Disney
Five tips for managing creativity:
• 1)Don’t take Heirarchial approach.
• 2)Don’t create an approval process that’s unduly rigourous.
• 3)Be careful not to water ideas down or lose people’s
passion.
• 4)let those directly in charge maKe decisions.
• 5)Put the spotlight on the company,not the Individual.

19. Chapter 13
Dream,Believe,Dare.Do
• We keep moving forward,opening new doors ,and doing new
things,because we’re curious and curiosity keeps leading us
down new paths.-Walt Disney
• The cheesecake factory.
• Downtown school.
• Ernst&Young.
• Four Seasons Hotels and Resorts.
• Griffin Hospital.

20. • Epilogue-The Magic Continues..
• Appendix.
• Notes.
• Bibilography.

21. Recognitions :
• “So Useful you may whistle while you work”-Fortune.
• “It was the Disney standard of imagination and engagement
that inspired me so many years ago..Now,Bill and Lynn bring
these ideals and practices into practical use,with something
for any dreamer to use.”—Foreword by John Christensen
• This book is about the real magic:stimulating and
harmonizing the collective energy of your people.”—Ken
Blanchard author of The one minute manager.
• For original edition Best business Book of the year-Fortune
Magazine

22. Conclusion :
I would recommend this book to other students because I feel
it provides very effective ideas to manage an organization. The
four principles in the book are simple and easy to understand,
and they illustrate that forming and maintaining an
organization does not have to be boring and monotonous, but
fun should be thrown in there to make the company a better
place for employees and customers alike.

23. Contd..
• Additionally in the book, there are many highlighted
organizations, including The Cheesecake Factory, Ernst &
Young, Four Seasons Hotels & Resorts, and Men’s
Warehouse, which have taken the four pillars of Disney and
placed them at the heart of their organization. From these
concrete examples, it is easy to see how the concepts can be
implemented and turned into a great success for any
organization no matter the size or function.