This report helps the user understand the enterprise mobility segment, the relevant IT services players and their service offerings

1. Enterprise Mobility
October 2011

2. Disclaimer
Sources referred in preparing the report
•
•
•
Company websites, Marketing Collaterals & Press Releases
IDC Strategies & Opportunities driving Mobile enterprises Application development Life Cycle services
Public sources - public websites, blogs, online forum, financial analyst reports
•
2
The views / inferences are based out of the reading and understanding of these above
mentioned articles

3. Objective of the report
• Summary
• IT vendor landscaping
• Tier I - MNC’s
• Tier II - Large Indian IT service companies
• Tier III – Mid sized Indian IT services (sample size)
3

4. Summary – Route to market vis-à-vis Positioning
4

5. Explanation of the Summary
[ Inferences]
Platform centric – this segment of players focus on the platforms that enable mobility.
• Enterprise Platform centric - mobile enterprise application platform that enables enterprise developers to
simply and quickly build applications that connect business data to mobile workers. Ex Sybase, IBM, Oracle
ADF, etc.,
Also, the platform centric players, either have their own proprietary platforms or have tied up with platform /
middleware vendors.
The objective of platform centricity is to leverage their respective Enterprise Software product strengths and reach.
System Integrators – this segment of players focus on the transformational work ranging from consulting to
deployment (applications to be enabled ‘mobile’, the connectivity constraints, tie-up the enterprise mobile solutions
with the back-end systems etc.,)
Security, connectivity, consistency, sustenance, maintenance, and managed services and support in applications also
are considered in the scope of work
Mobile Platforms & Web Enablement – this segment of players focus on
• Mobile Handset platform centric – mobile handset platform / OS such as iOS, Blackberry OS(QNX), Symbian
,Windows Mobile, Android, etc.,
• Last mile web enablement – of the enterprise software on mobiles. Scope of work involves User experience,
the mobile commerce applications etc.,
5

6. Explanation of the Summary
[ Inferences]
•
Platform vendors –
This segment represents the middleware that are used by System Integrators via partnerships. Most system
integrators, have partnerships along with investing in in-house application development frameworks.
Some of these vendors also support enterprise software products such Ex: Oracle software is supported by Antenna
software; making it imperative Infosys to have a partnership with Antenna software.
Other Players in the Mobility Ecosystem –
–
Connectivity – CISCO, Motorola, IBM, AT&T and other such network service providers, through alliances
and partnerships, provide the network compatibility in enabling enterprise mobility
–
Mobile OEM – Samsung, LG & Nokia are some of the leading OEM’s that have forged alliances with key
players in the eco-system showcasing
•
•
–
6
Their platform capability for enterprise mobility end-users
The technology infrastructure such as , app stores , storage etc to make mobility features available to enterprise
mobility end-users
Mobile Device security – these players have specific solutions to provide application security.

7. Tier I *MNC’s+
(Intended to understand the dynamics in the Cloud segment)
Player
Profile
Messaging is centered around - Collaboration product from SWG (lotus , websphere) , Mobile App Enterprise platform, IBM labs , Wireless practice & Smarter
Planet & Social networking all of it as vertical specific holistic solution
Services - strategy consulting, solution architecture, application development, and channel infrastructure
Product / Technologies – Collaboration products from SWG (Lotus), we have been supporting a variety of mobile devices including BlackBerry® smartphones, Symbian,
iPhone®, Android Linux®, Windows® Mobile and Palm® devices for clients in a wide range of industries
IBM
GTM Theme
 Solution Oriented
 Consultative Approach >Smarter Planet is the all encompassing industry requirements / trends
Info- http://venturebeat.com/2011/08/29/ibm-updates-connections-mobile-apps/
http://www.prnewswire.com/news-releases/ibm-opens-its-largest-software-development-lab-in-north-america-enhances-investment-inmassachusetts-high-tech-talent-96472739.html
http://www-935.ibm.com/services/us/en/it-services/mobile-enterprise-services.html
Messaging is centered around - Enterprise mobility is not positioned as a vertical; it is positioned as one of the solutions, customized, for specific consumer / enterprise
segment where they follow a consultative approach(3 / 4 step process and the process is end-2-end). Enterprise mobility about “ HP Mobile Application Services” vertical.
Also HP services division provides hosting & online and onsite services for their enterprise mobility customers in the SME segment
Product / Technologies – Mobile Sales Force / Field sales / floor Automation, GPS, Mobile ERP , Cross-platform development expertise uses a "write once,
deploy anywhere" architecture to support multiple form factors and its significant presence in CE devices(Web OS )
HP
GTM Theme
 Service Oriented
“Consumerization of IT” - targeting large enterprises and SME with emphasis on their end-user (connectivity, UI, multiple form factors) and backed
with strong enterprise IT services and tech support
Info- http://h71028.www7.hp.com/enterprise/cache/546518-0-0-225-121.html
http://h71028.www7.hp.com/enterprise/us/en/psg/mobility-home.html
http://www8.hp.com/us/en/solutions/solutions-detail.html?compURI=tcm:245-1060496
http://www.hp.com/hpinfo/newsroom/press/2011/111024xa.html
http://h10134.www1.hp.com/services/mobileapps/technical.aspx
7

8. Tier I *MNC’s+ (contd)
(Intended to understand the dynamics in the Cloud segment)
Profile
Messaging is centered around - Dell has launched Enterprise Mobility Services, a portfolio of end-to-end solutions that encompass hardware, software, services,
and back-end data center infrastructure for all mobile operating systems. 6 services include Strategic Consulting, Mobile Device Management , Telecom Expense
Management, Custom Application Development , Mobile Enterprise Application Platform, Security & Compliance.Partnered with Antennae software and developed
Mobility Application Platform (DMAP). Dell’s Enterprise Mobility Services will be deployed in North America and the U.K. first followed by expansion into EMEA and
APJ regions.
Product / Technologies - Desktop Virtualization Solutions & Services, Distributed PC & Device Management with Dell KACE, Managed Security Services with Dell
DELL
SecureWorks, Dell Software Inventory and Usage Management, Dell Enterprise-ready Notebooks & Tablets, Dell Smartphones and Tablets, Dell Application Services,
Microsoft Enterprise Agreement Licensing
GTM Theme –
 [Product / Solution Oriented]
 DELL is packaging each of its solutions / vertical strength and tailoring them to address each component of the enterprise mobility ecosystem
Info - http://content.dell.com/us/en/corp/d/press-releases/2011-2-10-dell-enterprise-mobility-services
Messaging is centered around – Services offered are
Mobility Consulting (Mobility strategy and Device strategy)
Mobility software services – Application
Mobility Software Services – Device & Platforms ; UI design , embedded s/w & cloud platforms such as Android, Nokia & iOS platforms , MeeGo, ROSA Testing
(remote access, offshore testing, testing on simulated networks and automation) CE & In-vehicle Infotainment solution lines
Mobility Managed Services – such as MDM, MDC, tracking services, Billing software, Mobile banking, Mobile wallet / payments
Mobility Business Integration services –Workforce management, Salesforce automation (Sybase, Oracle)
GTM theme :
Accenture
 [Solution / Product design Oriented]
 Consulting approach > Significant presence CE(embedded) engineering & UI design> Acquisitions in the mobility software space > Mobility Engineering
Info
Accenture and SAP are coming together to offer advanced enterprise mobility to oil and gas, utilities and consumer goods verticals. The combination will develop new
mobility solutions based on the Sybase Unwired Platform 2.0 along with Accenture’s enterprise mobility offerings.
8
Nokia and Accenture have finalized an agreement for Nokia to outsource Symbian software development and support activities to Accenture till 2016. Approximately
2,800 Nokia employees located in China, Finland, India, United Kingdom and the United States, are expected to transfer to Accenture at closing,
http://itservices.cbronline.com/news/accenture-sap-enter-strategic-relationship-180511
http://opensource.sys-con.com/node/1882808
http://newsroom.accenture.com/article_display.cfm?article_id=5100
http://newsroom.accenture.com/article_display.cfm?article_id=5106

9. Tier I *MNC’s+ (contd)
(Intended to understand the dynamics in the Cloud segment)
Profile
Messaging is centered around – Approach to enterprise mobility is based on enabling their enterprise software products
to be made ‘mobile’. Oracle are playing the technology facilitator by providing solution sets for ease of enabling mobility.
These solutions are designed to be agile, flexible, “write-once & deploy on multiple” concepts both on the device , web &
server side. All of these solutions are intended to make development & programming easier and more adaptable
Product / Technologies -. Some of the solutions / solution sets are
Oracle
• MEAP - Mobile Enterprise Application platform (solution intended to the developer community )
• ADF – Application development framework
• Working with Antenna Software since 2006
• Java Solutions for Mobile Applications (solution intended to the developer community )
• Java ME
• Mobility Solutions for Oracle Applications
•solutions for mobile users to access applications on the hand-held devices ((solution intended to the developer
community)
GTM Theme – Develop the platform / technology / tools for ease of enabling mobility for Oracle products + Acquisitions of
DB products that fits in to the Oracle Mobility eco-space
Info - http://www.oracle.com/us/technologies/mobile-enterprise/index.html
http://blog.vdcresearch.com/mobile_and_wireless/2011/07/oracles-enterprise-mobility-strategy-becoming-more-clear.html
9

10. Tier I *MNC’s+ (contd)
(Intended to understand the dynamics in the Cloud segment)
Profile
Centricity – Approaching every segment of the enterprise mobility ecosystem from the perspective of the end-user. Branded this
approach as “@AnyPlace – Office/ sales force, Health/ Access/ Logistics”.
Approach is ‘business solution-based’( leveraging the consulting DNA of the org) for each of these target segments with specific
partnership in each of these approaches
@Anyplace® Office - Managed services ; wireless and remote-access infrastructure and support
@Anyplace® Access – business solution leveraging partnerships with Cisco and Appear Networks
@Anyplace® Sales Force – business solutions leveraging MS, ISV’s & wireless carriers. ; integrates field sales with back-end systems. The
solutions are supported for MS devices (Tablet PCs, Exchange Server 2003, Mobile Information Server, Windows Server 2003)
@Anyplace® Health combines Capgemini’s experience in the healthcare sector with Windows mobile software.
@Anyplace® Logistics – business solutions leveraging partnership with Intel, Sun, Supplyscape, Tyco and Viewlocity;
Capgemini
Partnership with SAP - Capgemini will host mobile solutions powered by industry-leading Sybase® Managed Mobility technologies and
offer them on a software-as-a-service (SaaS) and platform-as-a-service (PaaS) basis. . In addition, agreement to build differentiated
mobility solutions, through which Capgemini plans to make mobility solutions from SAP available to customers
Other Partnerships - Cisco, SAP, Microsoft, Intel, IBM, Sun, Oracle, and HP, VeriSign, Sybase iAnywhere, B2M Solutions, Syclo, Global Bay,
Spring Wireless, Veilig Mobiel
GTM theme : Consulting approach > Leveraging tailor made partnerships with OEM’s for solutions to specific market verticals > target
Info
http://www.sap.com/corporate-en/press.epx?PressID=17561
http://www.capgemini.com/services-and-solutions/technology/mobility-transformation/solutions/
10

11. Large Indian IT services
(intended to study their positioning in the market)
Enterprise Mobility
Technologies*
Profile
* Please refer to the appendix
Platform /
Handset
1.
2.
3.
4.
5.
6.
7.
TCS
8.
1.
2.
3.
4.
5.
6.
7.
Infosys
8.
11
Services Offered – The mobility solutions are derived from the Mobility solutions group.
Vertical specific solutions / reference frameworks / IPs are positioned to each vertical from
this group along with TCS labs. The CE mobile applications has been matured to a larger
mobility group. This includes the end-to-end design & implementation services
Industries Served – Pitched for all industries; specific cases are Manufacturing, Media, Retail &
Telecom
Platforms – All the mobile platforms ; Blackberry is a focus
Key Words – Industry specific mobility solutions
Plans / Strategies / PR - nothing specific found
Market Segment – Enterprise
Inferences – Looking to position across its verticals, about the Mobility middle-ware IP /
reference framework tucking along specific solutions & other value services
GTM theme – Vertical Focus > MW depth > CE + Enterprise expertise > vertical specific end-toend design & implementation
Services offered : end to end services from mobile handset to enterprise business packages.
Industries served – Retail, logistics, banking, transportation, SCM
Platforms – iPhone (i-COE), Android, Win Mobile,
Key Words – Enterprise mobility is positioned as a part of the product engg practice
Plans / Strategies / PR Market Segment – Enterprises
Inferences – Leveraging Mobility COE and its enterprise expertise along with certain enterprise
solutions on variety of platforms. Also created Flypp (an app store) from close to 100 ISV’s on
multiple platforms and positioning them to operators. All part of the Mobility Innovation lab.
GTM theme - Mobility COE > platform expertise > Sybase(SAP) + Oracle partnerships > App
development
Partner programs
SI
Web /
Mobile
banking
SAP COIN
Antennae Software
P
P
P
SAP COIN
Sybase
http://www.infosys.com/richm
edia/SAP/enterprisemobility.htm
P
P
Infosys – Oracle Innovation
center – Infy as an SI on Oracle
ADF
RIM
Antennae Software
Pyxis

12. Large Indian IT services
(intended to study their positioning in the market)
Enterprise Mobility*
Partner programs
* Please refer to the appendix
Profile
1)
Wipro
2)
3)
4)
5)
6)
7)
8)
Services Offered – Advisory services, mobility COE, Mobility managed services,
mobility testing services
Industries served – Along all the verticals that wipro operate in
Platforms – Symbian, Android ,Windows, Blackberry, iPhone
Key words- Mobility COE , Hand-held devices dev & testing,
Plans / Strategies / PR – none specific about e-mobility;
Market Segment – Enterprise
Inferences - Leveraging their early entry in the mobile space (Mobility COE) , along
with strength in mobile & hand-held device expertise ( embedded dev & testing)
Their current positioning focus is on the e-commerce & mobile banking side and are
looking to integrate that focus onto the enterprise software mobility.
GTM theme : Early entrants in Mobility space > Strong Expertise in end-to-end CE
devices & Networking > E-commerce / Mobile banking reference solutions > vertical
specific enterprise mobility
Platform /
Handset
SI
Web /
Mobile
banking
Sybase
http://www.channelbusiness.in/ind
ex.php?option=com_content&task
=view&id=1938&Itemid=97
Antennae software
P
P
P
Partnered with Samsung for
enabling mobility solutions on
Samsung – Mobile world congress
Sybase
1.
2.
3.
4.
5.
6.
7.
CTS
8.
12
Services offered – Mobile Roadmap, Mobile Architecture, Tech & Vendor Evaluation,
Frameworks and Accelerators(app, web-based apps, RFID & tracking apps etc., ),
multi-platform development
Industries served – Pitched across all the verticals that they operate
Platforms: iPhone/iPad, Blackberry, Android and Windows Mobile/Phone
Key words – Mobile COE
Plans / strategies / PR – none specific about e-mobility
Market segment - Enterprise
Inferences – Pitching the exp of mobile COE and tailoring the COE to customer centric
mobility COE and tailoring their Two-in-a-box strategy
GTM theme : Consulting strengths (TIB) > Mobile COE investment > Vertical depth in
industry segments
Antennae Software
P
P

13. Large Indian IT services
(intended to study their positioning in the market)
Enterprise Mobility*
Profile
1.
2.
3.
Mahindra
Satyam
4.
5.
6.
7.
8.
Services offered – Unified mobility platform (focus) & Professional services relating to mobility
include: consultancy, services for developing a strategic mobility roadmap, data security and device
management, SI of enterprise ERP/CRM solutions and other back-ends and/or with the telco valueadded service infrastructure) including Mob app dev, porting and testing. Tech Mahindra also offers
managed services around these solutions that service providers can offer on a white label basis.
Industries served – Telecom & foraying across verticals of Satyam
Platforms: Unified Mobility platform framework that provides the base for customized solutions for
different industry segment (Workforce automation, Assets & Inventory management , Telematics
service delivery solutions,)
Key words – Telecom & JV with Motorola (CanvasM), MobiSocial (branding for mobility for social
change)
Plans / strategies / PR – MobiSocial, CanVasM, Innovation center in Canada, & US
Market segment - Telecom service providers, SME & Larger Enterprise thru through the Satyam
acquistion
GTM theme : Telecom centric & Mobile VAS expertise > Unified Mobility platform > Pitching this
experience with Larger enterprise through Satyam
Info - http://www.techmahindra.com/news/techmahindra_press_release.aspx?PID=79
http://www.techmahindra.com/news/techmahindra_press_release.aspx?PID=80
Note –
HCL :- info / positioning information from web site is not directly available.
13
Partner programs
* Please refer to the appendix
Platform /
Handset
SI
Web / Mobile
banking
Microsoft,
HP
IBM
P
P
Oracle
JV with Motorola
(CanvasM)

14. Mid sized IT service companies
Enterprise Mobility*
Profile
Mindtree
Symphony
14
1) Services offered - product & platform dev, app porting, enabling on mobiles, mobile app testing
2) Industries served – Specific solution for Banking and Insurance, Consumer Devices, Manufacturing, Portals,
Retail and Travel & Transportation
3) Platforms - iPhone, Symbian, Blackberry, J2ME, Windows Mobile, Brew, Android.
4) Key words – “mobile application development services” , Solution accelerator MiWAP - Mobile Web Portal
Enablement Framework
5) Plans / Strategies / PR – no specific PR related to Enterprise mobility
6) Market Segment– Startups, ISV’s , Large Enterprises
7) Inferences - Repackaging their mobility solutions FOR enterprise mobility.
8) GTM theme – Exp on different mobile platforms &, embedded networking & CE expertise > Develop &
Integration of these applications onto mobile handsets
9) Info - http://www.mindtree.com/services-portfolio/product-engineering/software-productengineering/services/specialized-services/m-0
1) Services offered - Multi-tiered, 360° strategy and design service, SymMobTM enterprise mobility framework,
Cross-platform development and certification, End-to-end mobility management (provides ongoing
application and device management services via a SaaS model to fully manage mobile applications and
devices) and includes BI & Analytics
2) Platforms - iOS, Android, Symbian, Blackberry and Windows Mobile.
3) Key words- End-to-End Solution ; SaaS + Mobility
4) Plans / Strategies / PR – Acquired a South American co to strengthen its Enterprise mobility practice ; July
2011 about acquisition of companies with revenues in the range of $100M - $200M
5) Market Segment - ISV’s , Software makers such as Sybase (building mobile and SaaS-enabled software
delivered via an outcome-based engagement model thereby infusing mobility and SaaS into software
products)
6) Inferences - Targeting ISV’s & Enterprise S/W with mobility with time to market advantage
7) GTM theme - Mobility reference framework > Enterprise S/W & ISV’s on mobility with differentiated
business model > Value adding BI & analytics services >
8) Info - http://www.thehindubusinessline.com/industry-and-economy/info-tech/article2218578.ece
http://www.thehindubusinessline.com/industry-and-economy/info-tech/article2591871.ece
http://yourstory.in/2011/04/symphony-services-unveils-enterprise-mobility-solution-for-software-makers/
* Please refer to the appendix
Platform /
Handset
P
SI
P
Web /
Mobile
banking
P
Partnerships / Alliances
SAP Global CoInnovation Lab (COIL)
Network. Participated
and developed
mobility solutions for
SAP Real Estate
solutions
http://www.sdn.sap.com/irj/sdn/inde
x?rid=/webcontent/uuid/50ebf9a0645b-2d10-ee97-a0bdf3a40b38
Sybase (to develop
mobile management &
security solutions) ,
RIM
http://www.cxotoday.com/story/sym
phony-partners-with-sybase-todevelop-mobile-management-andsecurity-solutions/
P
P

15. Mid sized IT service companies
Enterprise Mobility*
Profile
Platform /
SI
Web /
Partnerships / Alliances
* Please refer to the appendix
Handset
Mobile
banking
Persistent
Systems
1) Services Offered – Multiplatform engg, developing enterprise and carrier grade mobile
applications,usability engg
2) Industries served 3) Platforms - iPAF Framework (iPhone & iPAD) , STAMP Framework (dev of apps for JAVA
enabled phones
4) Key Words 5) Plans / Strategies / PR 6) Market Segment - Telecom OEM’s / Telecom ISV’s , Telecom service providers
7) Info - Persistent provides OPD services to Telecom OEMs /ISVs that build applications for the
mobile platforms. Most notably , Persistent has tied up with Nokia to help develop Qt based
applications for mobile devices based on Symbian and Meego platforms. As of June 2011, &7%
of revenues is from Enterprise Mobility services
E-Com platform - http://business-standard.com/india/news/persistent-systems-develops-ecommerce-platform/449274/
http://www.business-standard.com/india/news/sprint-nextel-persistent-systems-enters-intojv/431391/
1)
2)
3)
4)
5)
Aditi
Technologies
6)
7)
8)
9)
15
Services offered - Design service, Mob client app development, mob multi-platform dev, prof
service. Mobility solutions competency partner for MS,
Industries served Platforms – Android, Blackberry, Symbian/OVI, Win Mobile, iPhone, J2ME platforms. IPhone
framework for online retail websites,
Key Words - Mobile app development,
Plans / Strategies / PR - Looking to diversify from the Microsoft focus on to other platforms,
released around 15 applications on all major mobile operating systems, current strength is
50..looking to grow.
Market Segment – ISV, Online Retail
Inferences – Leveraging mob app development expertise on MS platform, want to diverse
onto other platforms and investing in ‘show-case’ products on iPhone & Android etc,.
GTM theme- Mob app development on multiple platforms
Info - http://www.prnewswire.com/news-releases/aditi-technologies-launches-iphoneframework-for-retail-websites-72424157.html
http://www.cxotoday.com/story/aditi-technologies-to-focus-on-mobile-and-cloud-in-2011/
Forum Nokia, Nokia
Qt,
Samsung BADA,
Skype,
P
P
Symbian Foundation
Microsoft
Exploring other
partnerships

16. Mid sized IT service companies
Enterprise Mobility*
* Please refer to the appendix
Profile
1)
1)
2)
3)
Syntel
4)
5)
6)
7)
8)
16
Services offered – End-to-end solutions for Application development, porting / upgrade,
app testing, mobile deployment, maintenance & support , “SMARTmove” – Syntel’s
mobility platform
Features of the platform – supports multi-platform framework, plug & play framework, 12
layer security / 256-bit encrypted security features, No license cost ( deployed as a Solution
framework)
Industries served – mobile solutions – Banking, Insurance, Healthcare & common solutions
for retail/ telecom/ logistics
Platforms – IPAD & iPhone focused, Android, Win mobile & Blackberry
Key words – Mobility COE(SMARTmove, BI Dashboards, Security), Domain specific SME’s &
customizable accelerators, Platform-agnostic middleware and rich native UI development
framework
Plans / Strategies / PR Market Segment - Healthcare segment
Inferences – strengths in mobile solutions & multi-platform experience. Specific case
studies points to focus on iPAD and iPhone. Building capability on Android. No information
on bringing Enterprise Solutions to Mobility
GTM theme: Strengths in mobile solutions > Domain specific mobile solutions
Info - http://www.marketwatch.com/story/syntel-expands-mobile-application-capabilitieswith-pyxis-mobile-2011-11-09
Platform /
Handset
SI
Web /
Mobile
banking
Partnerships / Alliances
Pyxis Mobile (cross
platform)
DME (device
management)
Odyssey(security)
P
Mobien Technologies
(Framework)

17. End of Document

18. About me
Abhijit Madhwaraj
Marketing & Business Development professional
– Industry domains
•
•
•
•
Embedded Technology - DSP Multimedia, Networking, Wireless
Product engineering services for ISVs
Cloud Computing, Enterprise mobility, Big Data
Packaged Business Applications – SAP, Oracle
– Experience in sales and account management
– Experience in driving business opportunities across geographies such as Japan,
North America, Germany and India
– Ability to comprehend articulate technology to sales team effectively
– 8 years of professional experience in High Tech and IT services industry

19. We can connect
Phone :- +91 9945281202
Email id :- abhijit.maddy@gmail.com
Linkedin: http://www.linkedin.com/in/abhijitmadhwaraj