Flipkart... history, function and more prepared by Abhijith Rajasekharan from Lourdes Matha College of Science and Technology (LMCST) Kuttichal Trivandrum, kerala

1. On the topic…
Presented By:-
Abhijith R.S
MBA
departments
Lourdes Matha College of Science and
Technology (LMCST) is located
at Kuttichal. TVM, kerala

2. Introduction…
•It is one of the leading e-commerce players in the country.
•Fastest growing e-commerce website in India
•It sells nearly 30 products per minute.
•Vision :To become AMAZON of India.
•Mission: providing a delightful customer experience.
• Founded by Sachin bansal & Binny bansal in Bangalore, Karnataka in 2007.
• Started with initial capital of INR 4 lakh.
• 7 warehouses, offices and 500 delivery centers and supplier.
• Revenue is of 4 Crore on 2008-09 and now 5000 crore.
• Company started from 2 employees and now has around 4500 employees
•Multiple payment methods available for customers to make payment more easy.

3. INTERESTING STATISTICS ABOUT THE
COMPANY…
 As of today, Flipkart employs over 4500 people.
 It experiences 2 million unit sales per month .
 4 million unique visitors per month
 sales growing at 25% per month, eyeing a $50 million run rate.
 Flipkart is the largest online book retailer in India with 80 per cent market share.
 ships out as many as 30,000 items a day
 daily sales of Rs 2.5 crore.
 24/7 customer support teams.
 The company even has its own delivery network in 27 cities

4. HISTORY
•Flipkart was established in 2007 by, both alumni of the Indian Institute of Technology Delhi.
Sachin Bansal and Binny Bansal
•They worked for Amazon.com.
•Started with selling of Books.
•Operation exclusive to India, with HQ at Bangalore, Karnataka
•First book sold- “Leaving Microsoft to change the world” by john Wood
•Initially they used word of mouth marketing to popularize their company.
•Today, India's largest online bookseller with over 11 million titles on offer.
•Later in 2010 they expanded business in other products like Electronic goods ,Apparels, Home
and kitchen appliances etc.

5. Funding
Initially funded by the Bansals themselves with 4 Lakhs(INR).
Flipkart has since then raised two rounds of funding from venture capital funds Accel India (in 2009) and
Tiger Global Management (up to the tune of US$10 million) (in 2010).
Private equity firms Carlyle and General Atlantic are in talks to jointly invest about $150 million to $200
million in Flipkart,.
In July 2013, Flipkart raised 160 million from private equity investors.
On 26 May 2014, Flipkart announced that it has raised $210 million from Yuri Milner‘s DST Global and its
existing investors Tiger Global.
On 29 July 2015, Flipkart announced that it raised $1 billion from Tiger Global Management LLC, Accel
Partners, and Morgan Stanley Investment Management and a new investor Singapore sovereign-wealth fund
GIC.

6. ACQUISITIONS
2010:
WeRead,
a social book discovery tool. The stated goal was to give Flipkart a social recommendation platform
for buyers to make informed decisions based on recommendations from people within their social network.
2011:
Mime360,
a digital content platform company.
Chakpak.com
is a Bollywood news site that offers updates, news, photos and videos. Flipkart acquired the rights to
Chakpak‘s
2012:
Letbuy.com
is India‘s second largest E-retailer in electronics. Flipkart bought the company for an estimated US$
25 million.

7. 2014:
Myntra.com
Acquired Myntra.com in an estimated INR 2,000 crore deal.
2015
Appiterate
Flipkart acquired a mobile marketing start-up Appiterate as to strengthen its mobile platform
2016
Jabong
Flipkart’s Myntra acquires rival fashion shopping site Jabong for $70 million
2016
Phonepe
In April, Flipkart acquired payment start-up PhonePe

8. Evolution of Logos

9. Payment Options
STARTED BY FLIPKART STARTED BY FLIPKART

10. AFTER SALES SERRVICE
1. 30-DAY Money back guarantee
Unsatisfied Calls/Connects Product
Customer with flipkart returned Replacement
customer service by logistics or money is
partners returned in the
account
2. E-WALLET Feature ( flipkart adds new dimensions to its operating cycle)
Loyal Deposit Use it for further
Customer more money purchases
3. Reporting & Analytics
On the basis of your past Schemes/ Discount/ Offers/
Behavioral purchase Recommendations are generated
4. Reviews
First to review Certified Buyer

11. HOW FLIPKART WORKS

12. 1. Sitting in front of a computer, a customer tries to order a book online. Her Web browser
communicates back-and-forth over the Internet with a Web server that manages the store's
website.
2. The Web server sends her order to the order manager. This is a central computer that
sees orders through every stage of processing from submission to dispatch.
3. The order manager queries a database to find out whether what the customer wants is
actually in stock.
4. If the item is not in stock, the stock database system can order new supplies from the
wholesalers or manufacturers. This might involve communicating with order systems at
the manufacturer's HQ to find out estimated supply times while the customer is still sitting
at her computer (in other words, in "real time").
5. The stock database confirms whether the item is in stock or suggests an estimated delivery
date when supplies will be received from the manufacturer.
6. Assuming the item is in stock, the order manager continues to process it. Next it
communicates with a merchant system (run by a credit-card processing firm or linked
to a bank) to take payment using the customer's credit or debit card number.
7. The merchant system might make extra checks with the customer's own bank computer.
8. The bank computer confirms whether the customer has enough funds.

13. 9. The merchant system authorizes the transaction to go ahead, though funds will not be
completely transferred until several days later.
10. The order manager confirms that the transaction has been successfully processed and
notifies the Web server.
11. The Web server shows the customer a Web page confirming that her order has been
processed and the transaction is complete.
12. The order manager sends a request to the warehouse to dispatch the goods to the
customer.
13. A truck from a dispatch firm collects the goods from the warehouse and delivers them.
14. Once the goods have been dispatched, the warehouse computer e-mails the customer to
confirm that her goods are on their way.
15. The goods are delivered to the customer.

14. THANK YOU