The document introduces a proposed waste management business in Pune, India. It will be a public-private partnership to address the city's solid waste disposal problems. The business will collect, process, recycle or dispose of waste materials according to regulations. It will have a plant location beyond Hadapsar, Pune. The operational plan discusses production capacity, implementation schedule, competitive advantages, and future expansion possibilities to further reduce landfill waste.

1. INTRODUCTION
We are introducing the business of
Waste Management on a public-private
patnership with a view to take on the severe
problem of solid waste disposal in the city
of Pune and to recycle the wastes.

2. THE TEAM
Abhijeet Talapatra 9301
Nikhat Aland 9303
Kavita Bansode 9304
Ruchita Bhave 9305

3. WASTE MANAGEMENT ??!!
 Collection , Processing , Recycle or Disposal and
Monitoring waste materials.
 Term relates to materials produced by human
activity and undertaken to reduce effects of health ,
environment and aesthetics.
 Waste management differs in Urban –Rural and
Residential- Industrial areas.
 Residential-Industrial waste disposal is the
responsibility of the local Municipal Corporation.

4. OVERVIEW…
 Problem of consumption and disposal as a result
of modern life style.
 Garbage disposal mostly unorganised in the
country.
 Indians mostly not educated about waste
segregation unlike western countries.
 Pune city produces about 12000 T of solid waste
out of which about 2000 T are residential wastes.
 As of now the garbage is dumped at Urali-
Devachi village on the outskirts of the city.

5. …OVERVIEW
 Unplanned landfills in the village creating
problems of air and ground water pollution .
 Only 7% of solid wastes finds its way into proper
recycling agencies of the Pune Municipal
Corporation.
 About 300 MT segregated for being used as
manure.
 85% of the wastes are unutilised being simply
dumped creating environmental issues.

6. PLANT LOCATION
BEYOND
HADAPSAR, PUNE

7. BASIS AND PRESUMPTIONS
* It is assumed that the unit will operate on the basis for
300 working days in a year.
* The salary and wages for staff and labour has been
taken into consideration on the basis of prevailing market
rates.
* The costs of land, construction charges, machinery and
equipment, raw materials, and consumables, other
contingent expenses etc. indicated in the scheme are based
on the prices, prevailing at the time.

8. SCOPE
 Provide comprehensive Waste Management
solutions for primarily Residential Solid Waste
disposal.
 Process include collection, segregation,
transportation and assistance to recycle industry.
 Consultancy services.
 All practices in accordance with MSW 2000 rules.
 Organic wastes converted into composts and
inorganic wastes further sent to recycle plants.

9. IMPLEMENTATION SCHEDULE
Sl. No. Activity Period Period
Starting Completion
1. Survey of collection of data in respect 1day to 2nd month
of
garbage generation and tie ups with
local Municipal Corporation
2. Arrangement for money 2nd to 3rd
3. Preparation of project report and 2nd to 3rd
registration
4. Development of Site and construction 3rd to 4th
of plant
7. Trial production 5th month
onwards

10. COMPETITIVE ADVANTAGE
 Waste Management with
separate segregation and
treatment site.
 Treat Waste in environmental
friendly manner.
 Others dump non-useful
material I open on the road side
or burn it as it is.

11. COMPETITORS
 Standard Agencies
13/14 Kumar Palace,
2408 East Street, Pune – 411001.
 Crushaal Food Waste Disposal
A 1/ Kanchanban,
Senapati Bapat Road,
Pune - 411016

12. FUTURE ACTIVITIES
 Increase Area of Operation within the city.
 Install Anaerobic Sewage treatment plant.
 Waste to energy ( W2E ) conversion with Biogas
plants with a view to reduce landfills by 100%.

13. Operational Plan

14. ADVANTAGES OF AAC BLOCKS..
 Lighter in weight, can be transported in pellet mode.
 Handling cost is less.
 Less requirement of Steel in construction.
 Heat resistant.
 Less water absorption.
 Factory made , can be delivered in time as per order.

15. ..ADVANTAGES OF AAC BLOCKS
 Assured quality control.
 Not affected by salinity.
 Smooth surface, plastering not required.
 Due to large size of block for same weight
construction cost is less.
 No collateral damage due to earthquake.

16. Operational Plan
PLANT PARAMETERS
 Capacity, Bricks /Month. 15,600 cu mtr
 No. of Shifts / day 2
 Working days / Yr. 300
 Land Area 5 Acre

17. Production Plan
 First operation-50% of Capacity
( 7800 cu mtr)
 Production in batches
 Second year operation- 60% of capacity

18. RESOURCES
RAW MATERIAL
 Fly ash 55 %
 Lime 20 %
 Cement 20%
 Gypsum 4.5 %
 Aluminium Powder 0.5 %

19. Procurement of raw
materials
MATERIAL AGENCY LOCATION
FLY ASH THERMAL POWER EKLAHAR,
PLANT MAHARASHTRA
CEMENT ( 43 GRADE ) EX TRADE ACC FACTORY
GYPSUM -DO- RAJASTHAN
LIME -DO- RAJASTHAN
ALUMINIUM POWDER -DO- LOCAL
WATER OWN BORE WELL LOCAL

20. TRIAL PRODUCTION
 Prototype production started six months
before on a small scale.
 Found to be a successful venture.

21. Proposed Plant layout
Raw material
storage
Office
Drying
Production

22. TECHNOLOGY
 Technology essentially of German origin.
 All equipments of German design being
manufactured in China.
 Technology agreements would be entered
with respect to guarantee about the
equipment performance , with equipment
suppliers.

23. PROCESS
INITIAL MIXING CHURNING FINAL MIXING
WATER + FLY ASH
MOULDING
WINCHED PRODUCT BAKING CUTTING

24. MANUFACTURING PROCESS
 The process involves wet mixing of fly ash and water.
 The mixture is then churned over time to a required
density.
 The mixture is fed with lime, gypsum, cement and
aluminium powder in a complex mixing process.
 The mixture is then put in a mould where it comes in
contact with the accelerating agent to swell up.
 The swelled mixture is dried and cut to desired sized
blocks.
 The entire blocks on trolleys is baked in the autoclave
and the blocks are ready .

25. COMPARISION
NORMAL CLAY PCC BLOCK FLY ASH
BRICK BLOCK
Varying colour as per soil Uniform pleasing colour like Uniform pleasing colour
cement like cement
Uneven shape as hand made Uniform in shape and rough Uniform in shape and
in finish. smooth in finish
Lightly bonded Medium composition. Dense composition
Plastering required Plastering required No plastering required
Heavier in weight Heavier in weight Lighter in weight
Compressive strength is around Compressive strength is around Compressive strength is
35 Kg/cm2 100 Kg/cm2 around 50 Kg/cm2
More porous More porous Less porous
Less heat absorbent. Less heat absorbent. Heat absorbent.
Water absorption 20-25% Water absorption 20-25% Water absorption 6-12%

26. STRATEGIC PLAN

27. Demand And Supply
 Currently the demand for bricks much
higher than the supply.
 D & S gap is 250 billion bricks per annum
 Raw material used for regular red bricks is
limited.
 Strategic step:
– Introducing Fly Ash Bricks to reduce demand
and supply gap.
– Subsidies and orders from govt.

28. Competitive strategies
 Advantageous features.
 Uniform in size, shape
 High strength
 Light in weight
 Good resistance to salinity and termite
 Water absorption is less

29. Pricing Strategies
 Penetration
– Initially Rs. 53 per block.
– Later concession for large quantity buying.

30. Promotional Strategies
– Discounts on large buying.
– Aggressive Selling.
– Trade promotion.
– Publicity.
– Large volume of institutional sales.

31. MARKETING PLAN

32. Existing Market Scenario..
 Market is dominated by red bricks.
 Current estimates show the gap between
demand and supply of bricks to be of the
order of 250 billion bricks per annum.
 It is new product to the market.
 This project helps to reduce environment
pollution.

33. ..Existing Market Scenario
 Use of this bricks results in savings in
construction cost by 25%
 These bricks are already getting popular
with reputed Govt. agencies and builders.

34. Sales Target
 We are going to sale 7800 cu mtr per month
( 50 % of capacity ) of blocks in the first year.
 In second year the sales target will be 60% of
established capacity.

35. STP Strategy
Target Market
– Builders
– Consultants
– Architects
– Govt.
Positioning
– Positioned as Environmental promoting
product.

36. STP Strategy
 Segmentation
– Based on the geographic location
• As our plant will be located in Nashik area, initial
emphasis to tap the market in Maharashtra.
• Subsequent spread to neighbouring states of
Gujarat, Andhra Pradesh and Madhya Pradesh.
 Name of Company:
– Flash Blocks Pvt Ltd.
 Product Brand Name:
– Flash AAC Blocks

37. Existing Users
 Hiranandani Group , Mumbai.
 Raheja Builders, Mumbai.
 VASCON, Pune.
 Samrat Group, Nashik.
 MAP, Army , Mumbai
 Other Government Agencies.

38. COMPETITORS
 Ecobrick Tech.
Sindhi Colony, Pune, Maharashtra 411007 -
020 4005 9515
Category: Fly Ash Bricks
 Fly Ash Bricks India-
Sanaswadi,, Pune-Nagar Road,, Pune,
Maharashtra 412208 - 09881378267
 Siporex , Pune
Category : ACC Blocks
 Normal Clay Bricks Manufacturers

39. financial Plan

40. CAPITAL
 Debt : 15 crores
 Equity : 05 crores
Total : 20 crores

41. FINANCIAL DETAILS

42. CREDIT POLICY
 Cement : Adv paid
 Lime/ Gypsum : 15-20 days
 MSEB : 06 days
 Customers : Max 02 months

43. HR Plan

44. organisation
DGM OPS
DGM
GM FIN
FINANCE
MD & CEO
GM HR
( GM OPs)
GM
MARKETING

45. HR DETAILS
Designation Nos.
Manager 2
Production Engineer 1
Skilled Workers 25
Semi-Skilled/Un-skilled Workers 100
Chowkidars 3
Peons 2
Cashier/ Clerks 3

46. HR Management
 Ratio of 1: 4 of skilled to semi-skilled or un-
skilled workers.
 80% of workers from local catchment areas and
balance from adjoining regions.
 100% boarding and lodging facilities for staff
available .
 Workers given an incentive of Rs 10/- per day
for 100 % attendance through the month.
 Contractor paid Rs 50/- per labour per month .

47. Remunerations
 Semi-skilled/ Un-skilled workers : Rs 150 per day
 Skilled Employees : Rs 5000- Rs 15000/-
depending on education and expertise .
 Bonus planned to be given thrice a year.

48. THANK YOU