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A presentation on advertisement management according to Philip Kotler.
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Advertising
1.
Marketing
Advertising
2.
3.
Used by commercial
and by not for profit organization.
4.
Advertising is paid
for.
5.
Most advertising is
concerned ultimately with selling.
6.
7.
The five Ms
of advertising
8.
9.
Like all objectives
they should be SMART.
10.
Advertising objectives at
different stages in Hierarchy of Effects
11.
Informative
Advertising.
12.
Persuasive
Advertising.
13.
Reminder
Advertising.
14.
15.
Message
16.
Advertising Media
17.
Measurement
18.
THANK YOU
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