This document discusses Objectives and Key Results (OKRs). It begins by defining OKRs as objectives that set direction and clarify what is to be achieved, along with key results that show how the objective will be achieved. Examples are provided of OKRs from companies like Microsoft and in different industries like telecommunications and sports. Principles for writing OKRs include setting them annually and quarterly, not having too many, making them challenging, and including numbers for key results. OKRs can be measured on a simple yes/no scale or on a 0-1 scale. Objectives are commonly aligned in strict or directional ways within an organization.

1. OKRsOBJECTIVES & KEY RESULTS
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2. Peter Drucker - MBO Andy Grove - OKRs John Doerr - WhatMatters

3. WHAT IS OKRsOh btw, OKRs stand for The Objectives and The Key Results
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

4. WHY, it means you have to find
“PURPOSE” and “STRATEGIC GOALS”.
OBJECTIVE, set the direction and
clarifies “WHAT” is to be achieve.
KEY RESULTS, show “HOW” we plan to
achieve an objective - very clear what
we are going to do.
Measure What MattersFrom the book Measure What Matters, you must know THE WHY first
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

5. A METAPHOR OF OKRsWhy we must state the objectives at the first row
• Bayangkan Anda berada di Pelabuhan London (Inggris). Anda
harus pergi ke Pelabuhan di New York (USA). "New York"
adalah Tujuan (Objectives) Anda.
• Untuk mencapai Tujuan (Objectives) Anda, Anda telah
memutuskan untuk membeli kapal pesiar dan berlayar ke barat
selama 8 hari. Ini memungkinkan Anda untuk lebih dekat
dengan Tujuan (Objectives) Anda. ”Membeli kapal pesiar" dan
"Berlayar ke barat selama 8 hari" adalah Inisiatif (Initiatives)
Anda.
• Tanpa sistem navigasi, seperti GPS misalnya, tidak mungkin
bagi Anda untuk mengetahui apakah Anda sudah dekat
dengan tujuan apa belum. Perangkat GPS Anda ini adalah
Kunci Utama (Key Results), yang ngasih tahu kalau Anda
menuju ke arah yang benar.
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

6. Abdi J. Putra (ABIE)
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7. FAANG & BATX
those company impact the whole industry in this universe is using OKRs
OKRs Adoption On The RiseCompany that adopt OKRs as their
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GM Digital Lifestyle Telkomsel

8. OKRs, thus the initiativesObjectives, Key Results, and also The Initiatives

9. OKRs, thus the initiativesObjectives, Key Results, and also The Initiatives
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

10. KPI Vs. OKRs
So, what are the differences between KPI and OKR
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11. KPI Vs. OKRsThe Main Differences to Know About
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

12. KPI Vs. OKRsThe Main Differences to Know About
Source: McK Document

13. KPI Vs. OKRsThe Main Differences to Know About
Source: McK Document
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

14. SO WHAT THE
BENEFITS
Why this OKRs fascinating..
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15. BENEFIT OF OKRsThe benefits of OKRs implementation
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

16. BENEFIT OF OKRsThe benefits of OKRs implementation

17. GIVE US SOME
EXAMPLES
Yes, you can learn the O and KRs after this slide..
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18. EXAMPLE OF OKRsHere, the examples for objectives & key results
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

19. MICROSOFT OKRs
https://cdn.swotanalysis.com/images/OKR-Template.png
Here, the examples for objectives & key results
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GM Digital Lifestyle Telkomsel

20. TELECOM OKRs SAMPLES (1)Here, the examples for objectives & key results
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GM Digital Lifestyle Telkomsel

21. TELECOM OKRs SAMPLES (2)
https://blog.weekdone.com/wp-content/uploads/2014/07/OKR-infographic1.pdf
Here, the examples for objectives & key results
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

22. INDONESIA FOOTBALL OKRs
Source: McK Document
Here, the examples for objectives & key results
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

23. TAKE NOTES
FOR THESE OKRs
What become the notes for OKRs

24. ASPIRATIONAL OBJECTIVESThe Objectives Just Like MoonShot From President Kennedy’s
Moonshot thinking a type of thinking that aims to achieve
something that is generally believed to be impossible (inspiring).
Moonshot thinking motivates teams to think big by framing
problems as solvable and encouraging “anything is possible”
dialogues around how to solve the challenge.
We choose to go to the Moon in this decade and do the other things, not because they
are easy, but because they are hard;
Because that goal will serve to organize and measure the best of our energies and skills,
because that challenge is one that we are willing to accept, one we are unwilling to
postpone, and one we intend to win, and the others, too
“
”
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

25. Principles in Drafting OKRsWriting the OKRs
1. Set them annually and quarterly. A quarter and a
year are timeframes in which you really can achieve
something. The same timeframes are also used to
evaluate companies.
2. Don't have too many. In 5 Objectives with 4 Key
Results each is your maximum perquarter. Having
more will only distract you from what really needs
to be done.
3. Make them challenging. Research demonstrates
that people who set challenging targets achieve
more. Expect to get to 70-80% of your challenging
target.
4. A KR must have a number. Numbers enable
objective evaluation and create a learning process.
4 OKRs Rules
Source: Perdoo.Com
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

26. Principles in Drafting OKRsWriting the OKRs
The OKR Framework Consists of 3 Parts:
Objectives - An objective defines a goal to be
achieved
Key Results - A key result measures the progress
towards a particular objective. Note: Every
Objective can have 3 - 5 key results
Initiatives - An initiative describes the steps
taken to ensure progress on the objective
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

27. Principles in Drafting OKRsWriting the OKRs
Source: McK Document
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

28. HOW TO MEASURE
YOUR OKRs
Grading OKRs, analyze performance

29. MEASURING OKRsGrading OKRs
Source:
Measure What Matters Book by John Doerr
Objectives: Recruit three new players
KR1: Attend 25 games to scout out potential recruits
KR2: Approach 30 players throughout these games
KR2: Contact the agents of 10 potential recruits
The Andy Grove method of grading OKRs is a simple “yes” or “no”
approach. To see it in action, your OKR might look something like this
(below) for the quarter:
Here’s how you would come up with your score:
ü Attend 25 games to scout out potential recruits? No
ü Approach 30 players throughout these games? Yes
ü Contact the agents of 10 potential recruits? Yes
Note: This is the basic “yes/no” of OKRs.
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

30. MEASURING OKRs
Source:
Measure What Matters Book by John Doerr
There is also a more advanced way to score each key result on a scale. “0” equates to failure and “1.0” means the
objective was completely achieved. Within these metrics, each individual key result is graded and averaged to
score the objective.
Grading OKRs
The scale goes like this:
• 0.7 to 1.0 = Green. (We delivered.)
• 0.4 to 0.6 = Yellow. (We made progress, but fell short of completion.)
• 0.0 to 0.3 = Red. (We failed to make real progress.)
The sweet spot range : 0.7 – 0.8
Suspicious range: 0.9 – 1.0
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

31. MEASURING OKRsGrading OKRs
Source:
Measure What Matters Book by John Doerr
So, we back again to “Recruit New Players” To visualize it, let’s use the same soccer recruiter OKR—
but with a little bit more information:
FINAL SCORING:
Altogether, the average is
80%— or a raw score of 0.8,
a passing grade.
1. You could only get to 20 games so that’s 0.8, an
admirable score.
2. You approached 30 players, so that’s a perfect 1.0.
3. You were only able to get ahold of 6 agents for 0.6, a
borderline green.
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

32. KIND OF OKRs
Commonly, have two kind of allignment
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33. Principles in Drafting OKRs
1. STRICT ALLIGNMENT
Source: Lattice.Com
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GM Digital Lifestyle Telkomsel

34. Principles in Drafting OKRs
2. DIRECTIONAL ALLIGNMENT
Source: Lattice.Com
Abdi J. Putra (ABIE)
GM Digital Lifestyle Telkomsel

35. TERIMA KASIHABDI J. PUTRA (ABIE) – GM DIGITAL LIFESTYLES TELKOMSEL
IG – @abepoetra
https://abepoetra.wordpress.com