The document summarizes the history and evolution of content technologies like XML. It discusses how XML was initially focused on facilitating application integration but is now helping enable new ways of handling content through developments like DITA and Web 2.0. These allow content to be accessed and interacted with in more open-ended, dynamic forms that better reflect the interconnected nature of ideas.

1. XML in the Wilderness Joe Gollner Vice President Stilo International

2. Patron Saint of Content Management Saint Jerome - Caravaggio (1605) Saint Jerome (347 – 420 AD) Patron Saint of Libraries, Librarians, Archivists and Encyclopaedists St Jerome in his Study - Antonello da Messina (1460)

6. Markup and the Curious World of Content 1705 Inter-Textuality Reference | Reuse | Republish | Ridicule Jonathan Swift John Dunton

9. Memex Adapting to the Exponential Growth in Knowledge Resources 1940 1960 1980 2000

11. The Knowledge Dynamic The persistence of content is what has allowed this dynamic to accelerate at an exponential rate

12. Knowledge Application with Technology Leveraging Knowledge through Automation The modern organization cannot survive without automation as a means to encapsulate & leverage knowledge 1940 1960 1980 2000

13. Augmenting Human Intelligence Leveraging Automation to Assist Personal and Team Productivity Douglas Engelbart Workstation - 1966 Workstation - 1968 1940 1960 1980 2000

14. The Internet Connecting Organizations to form Knowledge Enterprises Enterprise: bold, imaginative undertaking enabled by the sharing of knowledge 1940 1960 1980 2000

15. The Vision of Hyper- Text Envisioning content forms that reflect how people think and collaborate Theodor (Ted) Holm Nelson 1940 1960 1980 2000

17. Proprietary Content Formats Limiting the Interchangeability and Usefulness of all data types

18. CALS – Tackling the Interchange Problem GOAL Supplier and Client STDS INTERIM SOLUTION Supplier Client Supplier PROBLEM Client 1940 1960 1980 2000

19. Standard Generalized Markup Language (SGML) 1940 1960 1980 2000

21. The World Wide Web 1940 1960 1980 2000 Where there’s a Will there’s a Way

23. Extensible Markup Language (XML) 1940 1960 1980 2000 Source: Microsoft

26. Web 2.0 – The Social Web 1940 1960 1980 2000 2010 The second revolution in web adoption Emergent consequence of integration

28. What About Content?

31. What XML has meant for Publishers Authoring with Structured Markup Multi-Format Automatic Publishing XML

32. What XML has really meant for Publishers Continuous Collaboration Persistent Multi-Channel Interaction XML

35. Something on the Hypertext Horizon Online Access Wireless Access Topics Print Manuals PDF Customers Call Centre Staff Maps Products Repositories Sources Darwin Information Typing Architecture (DITA) Emerging out of the relatively mundane world of software and hardware documentation. An assemblage of “SGML Dirty Tricks”…

36. The Tao of DITA: Handling Variability & Change Introduces and continues to evolve a framework for handling content and its challenges more gracefully. Application layers are given a chance .

40. Conclusion We can start to handle & leverage content in its true hypertext form -- for the first time Joe Gollner VP e-Publishing Solutions Stilo International [email_address]