1. Turn your SaaS into a
platform
Keep all of your clients
happy, increase ARPU and
lifetime
Anton
Belousov,
h.p://tai.st,
anton@tai.st

2. THERE CAN BE ONLY ONE
SIMPLE APP

3. NOT for first customers
NOT for prospects
SECONDARY FEATURES:

4. SECONDARY FEATURES
• +LIFETIME: keep existing customers
from switching to competitors
• +REVENUE: grow bottom-up
• +REVENUE: get larger customers

5. FEATURE TYPES
• Add new functionality
• Change UI
• Change inner business logic
• Integrate with other application

6. PROBLEMS OF FEATURE
EXPANSION
• +CAC: lower activation and
adoption of new customers
• +DEV COST: complex product
• -NO UPSELL of specific features

7. NOW: AWFUL FEATURE
DEPENDENCIES

8. NOW: API IS NOT FOR FEATURES
• CAN’T add inner features
• WHO will pull the handles?

9. ALL YOU NEED IS PLATFORM
• OPEN for third-party developers
• ALL KINDS of features
• EASY USAGE: dev & administrative
tools

10. TAIST – PLATFORM AS A SERVICE
• Appstore inside your SaaS
• Out-of-the-box features via SDK
• Add-on-focused community
• All management tools

11. TAIST: INNER ADD-ON STORE

12. TAIST: IDE INTEGRATION & SDK

13. PROFITS
• Customers love you
• Develop faster and cheaper
• upsell: features as paid-for apps
• discover what clients really need

14. TAIST – FIRST VERSION
• Frontend-based add-ons
• Easy install – as Google Analytics
• Help with developer community
creation

15. TRY TAIST
• Have lots of feature requests?
• Understand ecosystem
importance?
• Want to gain advantage first?
Contact me:
anton@tai.st,
linkedin.com/in/abelousov