1. Online Video Marketing
BE a Brand, BEcome a Media
The New Strategy which brings Real
TRANSFORMATION...

3. Arnaud Belhamou
• From Central America
• Master of Science
• Information Technology – Sp. Marketing
• International Management
• Co-founder of FindYourWayInTheWorld
• Experience in Classic & Internet Media (*8 years)
• Regional Marketing Manager – Cegedim (*2 years)

4. Have you ever wonder…
….why Magazine and Newspaper Advertising Space
became so expensive?
- We all need to survive!

5. Market Outlook – SG Media
ROI
COST

6. Advertising – Online VS Print

7. Splash VS Targeting
• Newsletter (eDM) - Max Return 2/2.5%
 e.g. 4000 email sent  only 80-100 reached
• Magazine - Max Return 1/2%
 e.g. 30,000 printed  300/600 reached
• Blog Banner - Max Return 4/5%
 e.g. 10,000 unique visitors  400/500 reached
• Video Marketing - Max Return 10/15%
 e.g. 100,000 targeted (*keyword + profiling)  10/15,000 reached

8. What is Internet Marketing?
 Web 1.0: Website, Banner, Blogging…
“The main difference with the Web 1.0 and the Web 2.0 is that in 2000, if you did not
advertise you were a nobody, but now if you advertise in a classic way…you are a nobody.”
- Martin Varsavsky – Founder of Fon (largest WiFi Provider - Latin America)
 Web 2.0: SEO, Adsense, Social Media, Video
Marketing, Apps…

9. Most used Online Tools
 Social Media is a many-to-many instrument of
communication. Users can now be involved in the
information received.
 REMINDER - most Popular SM Platforms:
 Facebook - 150 million people engage with Facebook on external websites.
 YouTube - receives more than 2 billion viewers per day.
 Twitter - 75% of total users use Twitter through third-party apps.
 LinkedIn – over 70 million users worldwide.
 Google+ - Over 60 percent of Google+ users use Google products on a daily basis.
 WordPress Sharing Platform - 77% of Internet users read blogs through random
searches or direct subscriptions.
 Bonus Facts (Statistics from Online Media Gazette)
 90% of Internet users know at least one social network.
 The average social user has 195 friends.

10. What is Video Marketing?
We Produce Video, We Market Video!
PRODUCE BROADCAST PLATFORMS
Results in Reaching Your Dedicated KOLs (Key Opinion Leaders)

11. …in video
Online Video Marketing

12. The Interest(s)?
 Low-Cost Marketing / Highly Affordable
 Better Targeting  Reach
 Fast ROI
 Attractiveness of the Content
 Including Promotion  Direct ROI
 Develop a Network of KOLs (Key Opinion Leaders)
 Impressive Range of Analytics
 Broadcasting can be On-Going
 Can become a Stand Alone Solution

13. Most Popular Online Video Formats
Lifestyle Motion Graphics
Travel
Travel
F&B
F&B

14. Is there “Best Positioning”?
• Apply the new SEO: CRO (*Conversation Rate Optimization)
• Yes  BE OBJECTIVE
• Do not go into the „Big Mac Effect‟!
• You need to be proud of your product, to generate consumers…
≠

15. Simply present your business
Evolve – Mixed Martial Arts

16. Some Tips…
 Make your title count
 Provide excellent content (quality matters)
 Include your URL in your video
 Go beyond YouTube (website / newsletter / social media…)
 Do not under-estimate the power of Interviews
 Beyond views:
Audience Retention User Interactions
Engaging Content Emotion - Ratio of Shares

17. Targeting = KOLs
• Who are your customer?
• Who could be interested in your product?
• The interest is to cross-match between platforms &
network
• Smaller is the seed, higher will be the buzz.
• A buzz always starts among KOLs (Key Opinion Leaders)
Targeting by YouTube Press Play means Business Success Story…

18. B2C - Case Studies
ManHunt 2012 – Event DreamzHouse - Shop Cebu PB - Travel Prelude – F&B
Beam Artistes Retro Fashion Boat Party Experience Rooftop Bar/Bistro
PARTY PACK PUSH PACK PUSH PACK Ex-PUSH PACK
Teaser Teaser Teaser Teaser
2 x ARTICLE 1 x ARTICLE 1 x ARTICLE 3 x ARTICLE
Time: 1 Weeks
Time: 4 Weeks Time: 4 Weeks Time: 7 Weeks
Video: 22,000+ Vws
Video: 6,800+ Vws Video: 12,000+ Vws Video: 14,500+ Vws
FB: 80,000 Imps
FB: 650 Clk/Act
Event: 4,000 ivts YT: 140,000 Imps YT: 156,000 Imps YT: 205,000 Imps
YT: 500 Clk/Act YT: 600 Clk/Act YT: 950 Clk/Act
Total - 600+ attendees
Event Coverage FB: 230,000 Imps FB: 620,000 Imps FB: 980,000 Imps
FB: 1,100 Clk/Act FB: 2,400 Clk/Act FB: 3,200 Clk/Act
Direct - 35 buyers Direct- Fully Booked Direct – 135 cons

19. Case Studies (C‟d)
B2B & Creativity…
An App Thing Business Has Meltdown
VerticalResponse.com Cisco
2,500+ views in 24hrs 80,000+ views in 1 week

20. Our Recent Creations!
Evolve Martial Art Barrio Chino Etna
Sport Bar Restaurant
LIFESTYLE F&B F&B
Teaser Teaser Teaser
YOUTUBE CHANNEL YOUTUBE CHANNEL YOUTUBE CHANNEL
Joined: 25 Sept, 2008 Joined: 25 Nov, 2012 Joined: 9 Nov, 2012
T. Views: 500,000 T. Views: 5,000 T. Views: 2,000
WEBSITE No Website WEBSITE

21. Successful SG YouTube Channel
Great Eastern Life SG SG Youth Olympic SkyHobbie Singapore Airlines
Finance Sport Hobby Travel
CONSULTING ENTERTAINMENT CONS. PRODUCT TOURISM
Teaser Teaser Teaser Teaser
YOUTUBE CHANNEL YOUTUBE CHANNEL YOUTUBE CHANNEL YOUTUBE CHANNEL
Joined: 10 Nov, 2011 Joined: 3 May, 2010 Joined: 17 Oct, 2006 Joined: 15 Aug, 2012
Subs: 69 Subs: 10,838 Subs: 699 Subs: 1,163
T Views: 732,743 T Views: 13,990,955 T Views: 1,942,221 T Views: 91,682
Total Videos: 27 Total Videos: 442 Total Videos: 382 Total Videos: 60
WEBSITE WEBSITE WEBSITE WEBSITE

22. Quicker than SEO, but still..
Just Created your Channel?
• Single video(s) hit -- rarely becomes a buzz (direct)
• Multiple content, brings multiple viewers
• Direct results always appear after 2/3 months
 PERSISTANCE
“Just be patient. Let the game come to you.
Don't rush. Be quick, but don't hurry.”
- Earl Monroe

23. Interesting Readings
 NY Times:
http://www.nytimes.com/2011/03/17/business/smallbusiness/17sb
iz.html?_r=0
 Business Insider: http://www.businessinsider.com/ads-on-tv-and-
online-ads-are-about-to-become-the-same-thing-2012-9
 Mashable: http://mashable.com/2012/09/21/how-derrick-rose-
and-adidas-turned-misfortune-into-great-marketing-video/
 Social Media Today: http://socialmediatoday.com/robert-
weiss/857841/how-marketing-video-will-improve-conversion-rates-
across-your-sales-
cycle?utm_source=linkedin&utm_medium=social&utm_content=81f7
7115-9037-4e5a-b8dc-fe37d1fb3896

24. A New Media Enterprise, the forefront of future is Visual
Thanks! Conversation and now, the future is within your reach.
Time to contact us…
CONTACTS
info@findyourwayintheworld.com
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