Social media in Norway
Smartphones in Norway
How is mobile different?
Examples of use: Location based content, Coupons, QR-codes
The future is here: methods of payment, What’s next?
It was presented at the Norwegian Business School the 19.9.2012 for Linjeforeningen for MSc i Strategic Marketing Management. A similar presentation about mobile marketing was held for Altiweb’s GoMobile! seminar the 3.5.2012 and at OMG’s breakfast seminar the 30.5.2012.
18. FALSE PROFILE
«Pakistansk gjengoppgjør i sentrum. Flere skudd
avfyrt på kloss hold. Ingen truffet. Mulig defekt sikte
på våpen eller svaksynt gjerningsmann»
«Mørkhudet mann sett med smørkniv i jakkelomme»
«Snøballkasting ved Akerselva. Person pågrepet og
steines ASAP»
19. BE AVAILABLE
Be where your customers expect you
to be: phone, Facebook, Twitter, etc.
31. FACEBOOK DEALS
Give rewards when one checks in
Build long term relations and get trust
Use the jungle telegraph for your brand and
create ambassadors that recommend Deals
Meet new potential clients
– Over 432 millioner use Facebook’s mobile
solutions (this was in May 2012)
43. INSTAGRAM
Only on mobile
Photos, location and sharing
Sold to Facebook for 1 billion
dollars! (or only 1% of
Facebook’s value..)
A «cheap» solution to get
mobile knowledge
“If we are unable to successfully
implement monetization strategies for
our mobile users, or if we incur
excessive expenses in this effort, our
financial performance and ability to
grow revenue would be negatively
affected.”
46. TAGTILE
Shops can have a
Tagtile Cube next to
the till
Customers make a
purchase and place
their phone on the
cube and earn
rewards
Sold to Facebook
47. http://bits.blogs.nytimes.com/2011/11/25/a-look-at-apples-spot-the-shopper-technology/
APPLE: BOOK MEETING
+ SCAN & PAY