How consumer behavior changes during Ramazan and a business plan that can be worked out in Ramazan.

1. Group Members:
A.Wahab Paracha (19892)
Khizar (17200)
M.Amir (19865)
Umay Kulsooom

2. Social life during
Ramadan and
normal days
 Social visits
 Public Behavior
 Norms
 Gestures
 Dress code
 Language
 Greeting
SocialVisits in Normal days:
 Before visiting a home, it is polite to call and inform of one’s arrival.
 People do visits friends and family late night.
Social visits during Ramadan:
 If you are travelling during Ramadan don’t be surprised if you’re invited to
join in Aftaar even with casual acquaintances.
 It is not uncommon for Muslims to spend the evening (or even late into
the night) visiting friends and family, and continuing to enjoy life’s little
pleasures as they do so.

3. Social life during
Ramadan and
normal days
 Social visits
 Public Behavior
 Norms
 Gestures
 Dress code
 Language
 Greeting
Public Behavior in Normal days:
 You can eat in public. Many restaurants are there.
 Nationals and foreigners both visits attractive places
Public Behavior in During Ramadan:
 The life is bit slow during the day time.
 Don’t drink, smoke and Eat in public place from dawn till dusk.
 For foreigners Chinese restaurants and big malls offers food.
 After fasting whole day actual life starts in night.

4. Social life during
Ramadan and
normal days
 Social visits
 Public Behavior
 Norms
 Gestures
 Dress code
 Language
 Greeting
General Public behavior:
 Public behavior is especially important in Malaysian culture.
Most Malaysians refrain from displaying affection (i.e.
embracing or kissing) in public.
Norms During Ramadan:
 It is norm to exchange Buka Puasa (Aftaari) with neighbors.
Norms in normal days:
 People doesn’t exchange much of food with their
neighbors.

5. Social life during
Ramadan and
normal days
 Social visits
 Public Behavior
 Norms
 Gestures
 Dress code
 Language
 Greeting
Gestures Of Malaysian/Indonesian People:
In Indonesia:
 Shake hands softly and then slightly touch your chest afterwards.
 You can shake hands with the opposite gender.
 Sometimes you may meet a Muslim Indonesian who will not touch
someone (who they don’t know) of the opposite sex. Greet them with your
hands together instead and bow a little bit.
In Malaysia:
 The right hand is always used when eating or when giving and receiving
objects.
 The right forefinger is not used to point at places, objects or persons.
Instead, the thumb with four finger closed is preferred.

6. Social life during
Ramadan and
normal days
 Social visits
 Public Behavior
 Norms
 Gestures
 Dress code
 Language
 Greeting
Dress code in normal days:
 Foreigners can were their dresses but not in religious places.
 For public they should not were revealing clothes applies both on
men and women.
 In corporate sector women does were skirt but not short
Dress code during Ramadan:
 ForeignerWomen must dress modestly and must avoid using too
much make-up while men are advised not to wear shorts in public.

7. Social life during
Ramadan and
normal days
 Social visits
 Public Behavior
 Norms
 Gestures
 Dress code
 Language
 Greeting
Traditional dresses are Baju Melayu (for men) and
Baju Kurung (for women), are as follows:

8. Social life during
Ramadan and
normal days
 Social visits
 Public Behavior
 Norms
 Gestures
 Dress code
 Language
 Greeting
Language in Malaysia/Indonesia:
 The national language is of course Bahasa Melayu but English is
widely used amongst the educated locals as well as those working in
the service industry.
 Other languages are also spoken, those are Mandarin, Cantonese,
Tamil, Hokkien and many more.
 Both the Indonesian and Malaysian can understand the language.
But the languages are not completely same.

9. Social life during
Ramadan and
normal days
 Social visits
 Public Behavior
 Norms
 Gestures
 Dress code
 Language
 Greeting
 Malaysians are generally warm and friendly
people so you would be able to fit in rather
easily if you’re a foreigner.
 For greetings, you can always say a simple ‘Hi’
or ‘Hello’. In non-formal situations, you might
say ‘Apa Kabar’
 Formally, you might want to use ‘Selamat’
Greetings:

10. Work life during
Ramadan and
normal days
 Working hours.
 Rules for non Muslims
 First Ramadan.
 Business
 Aftaar dinners
 The employees are lazy working during this holy month,
the workplace environment is quite relaxed, productivity of
the organization is low, and the working hours are reduced
between 1-2 hours.
 If break given it will be reduced to half of original break
time.Non muslims can eat but within their office.
 Normal working hours are 9:00-5:30 and it reduced to 4:00
Pm during Ramadan.
 The start of Ramadan (Awal Ramadan) is a public holiday in
the Johor, Kedah and Melaka regions of Malaysia
 Business don’t do much good in day time but at night sales
do get increased
 Many organizations arrange corporate Aftaar buffet for the
employees in order to facilitate them during this month.

11. Educational life
during Ramadan
and normaldays
 Quite relaxed structure is followed by the educational
institutes during Ramadan as they observe that students
are not 100% active, the class time is reduced to 1 hour as
compared to normal class time.
 In schools majority of the subjects taught during this month
is related to Islam, Sharia (law) the institute focuses heavily
on these courses as students are indulge in practicing
Ramadan this keeps the student connected to Islam and
also gives him the teaching and knowledge of how to
celebrate it.
 Less work load is observed
 Students in Malaysia/Indonesia mostly spend their time
with their families and do not hang around much with
friends.

12. Purchase
Behavior
 Food Prices
 Sales Increase
 Normal days item
 Malaysian traditional food
 Food prices rise dramatically in Ramadan.
 Sales increases at night
 Sales for normal days item get increased.

13. Purchase
Behavior
 Food Prices
 Sales Increase
 Normal days item
 Malaysian traditional food
Ramly Burger Penang Char Kuey Teow
Nasi Lemak Satay

14. Purchase
Behavior
 Food Prices
 Sales Increase
 Normal days item
 Malaysian traditional food
Satay Tandoori Naan
Roti Canai

15. Business Plan
Targeting Ramadan bazaars with
our different types of Jalaibi and
Fruit chaat

16. Target Market.
Duration of
business
Our target market will be the
audience visiting Ramadan bazaar.
Its for short time

17. Why to choose
Fruit chaat and
Jalaibi?
Malaysia:
 They have fruit salad in their culture but not fruit chaat.
 Jalaibi (sweetmeat) is not there in their culture.
 By offering different kinds of fruit chart and jalaibi we can
create impact.
Indonesia:
 Same goes for Indonesian culture.

18. What includes in
our Product?
Mix fruit chat Cream fruit chat
Chanaa chaat Avial Fruit chaat

19. What includes in
our Product?
Imarti

20. How to go
about it
 Investments
 Expected Revenue
Investment:
This business will be started as on Partnership basis. In Malaysia we will invest
around Rs 0.1 Million which is equal to 3747 Ringitt. The business is operation
for 30 days, within 30 days we have to cover the investment cost and earn
profit.
It is assumed that we will sell around 170-200 of our product in one day. Fruit
chat Bucket will be of 2-2.50 Ringitt and Imarti will be served for 1 Ringitt.
Expected Revenue Generation:
Fruit Chat Large 2.50*55=138 Ringitt
Fruit Chat Small 2*75=150 Ringitt
Imarti (Rabri/Paneer) 1*70=70 Ringitt
Total Sale in one day (5 hours) 358 Ringitt
In one month (145 hours) 358*29= 10382 Ringitt
Net Profit= Sales-Invested Cost
Net Profit=10382-3747=6635 Ringitt
Hence: 6635 Ringitt = Rs 185,780 PKR