1. SATINIQUE™ Color Care System

2. “I hear it all the time, ‘What’s hot? What’s
new?’ Hair color of every kind is especially
fashionable right now. The ability to make it
last longer is new. Together, they will be an
unstoppable trend that everyone will love. ”
– John Gillespie,
Internationally Renowned Hair Stylist

3. Want your hair color
to last 115% longer?
It starts with the science of hair color.

4. What happens during
the color treating process?
[There are 2 different types of hair color formulas:]
1
#Semi-permanent formulas
offer temporary color change
• Contain mild formulas.
• Add a shade over the natural pigment without altering
the natural hair color.
• Last 6 to 12 washings.

5. What happens during
the color treating process?
[There are 2 different types of hair color formulas:]
2
#Permanent formulas
offer lasting color change
• Contain chemicals like ammonia and peroxide that
penetrate the cortex of the hair’s strand.
• Formulas offer a greater range of color change, because
they interact with the hair structure, altering the natural
pigment of the strand for more permanent results.

6. Question:
Why is it important to
protect and replenish
color treated hair?

7. Answer:
The color-treating process can cause
hair to lose some of its natural moisture
and leave it susceptible to damage.

8. Question:
What causes color damage?

9. Answer:
There are THREE main causes of color damage.
cause 1
COLOR LOSS
Scientists discovered that regular shampoos
cause color loss!
• The harsh cleansers in regular shampoo enter the
cortex of the hair and wash out the color molecules
that reside there. This results in color loss.

10. There are THREE main causes of color damage.
cause 2
COLOR FADING
Sunlight and indoor fluorescent lights cause
color fading.
• These lights emit two kinds of UV rays, UVA and
UVB, which deteriorate color molecules, resulting
in color fading.

11. There are THREE main causes of color damage.
cause 3
HEAT STYLING DAMAGE
Blow drying and styling appliances cause
color damage
• Heat styling weakens and removes the protective cuticle
layers of the hair strands, which leave the inner
strand exposed to:
• Drying
• Split ends
• Breakage
• Weakness

12. NOW there is a way to PROTECT and PROLONG
your hair color.
The SATINIQUE™
Color Care System –
three products to
protect hair and
prolong color.

13. #
1
SATINIQUE™ COLOR CARE SHAMPOO
• Contains gentle surfactants that
cleanse and remove dulling residue
without causing color loss.
• Magnifies shine and radiance.

14. #
2
SATINIQUE™ COLOR CARE CONDITIONER
• Locks down the cuticle to seal
in moisture and color.
• Leaves hair vibrant, revived
smooth and tangle-free.

15. #
3
SATINIQUE™ COLOR & HEAT
PROTECTOR SPRAY
• Protects from UV rays, other environmental
factors, and heat styling damage.
• Reduces frizz.
• Nurtures shinier, healthier-looking hair.
A powerful protector even if
you never color your hair

16. The exclusive Color Care Complex
is what separates these products from
the rest.
What is it?

17. SATINIQUE™ Color Care System: A proprietary blend that
delivers maximum protection and color-extending
technology, with these ingredients:
Silicone and Meadowfoamate Seed Oil (MSO) that
• Aligns hair cuticle
• Penetrates hair follicles
• Fortifies internal hair structure
• Prevents damage from mechanical/chemical stress
• Strengthens hair fiber
• Add luster and shine

18. SATINIQUE™ Color Care System: A proprietary blend that
delivers maximum protection and color-extending
technology, with these ingredients:
Meadowquat -
An MSO extract that is positively charged to
• Protects internal hair structure
• Prevents and repairs damage from chemical agents
• Conditions hair fiber
• Enhances and prolongs permanent hair color

19. SATINIQUE™ Color Care System: A proprietary blend that
delivers maximum protection and color-extending
technology, with these ingredients:
Tetrasodium EDTA
• Is the Color Care “ion blocker”.
• Bonds with positive ions and metals in water.
• Isolates and neutralizes color-damaging effects
of metal and ion deposits.

20. SATINIQUE™ Color Care System: A proprietary blend that
delivers maximum protection and color-extending
technology, with these ingredients:
Glycerin
• Softens, smoothes, surrounds strands with moisture.
• Absorbs moisture from the air to hydrate hair.

21. But that’s not all. The Color Care Complex works
together with the following formulas to provide you
with superior Color Protection.
Gentle Cleansers
• Mild and effective
• Do not penetrate the cortex which minimizes
color washout.
• Remove harsh chemical residues
and buildup to maximize your color.

22. Ceramide Infusion System
• The building block for the cutting-edge
science of the Color Care Complex.
• Restores ceramides and lipids
lost through cuticle damage.

23. Smoothing Moisturizers
• Add the luster-boosting strength
of silicone.
• Lock down the cuticle to
preserve color intensity.
• Promote tangle-free
manageability, for less
breaking and fewer split ends.
• Lightweight, to seal
and protect.

24. Antioxidants
• Vitamin E
• Vitamin B5/Panthenol
• Olive leaf extract
• Green tea extract

25. UV Filters
• Shield strands from UVA and UVB
sun and environmental damage
with an impenetrable
outer layer.
• Provide a protective layer
around color molecules to
seal strands from heat
styling damage.
UV Rays
Heat/Hair Dryer
Pollution

26. Ion Blockers - How do they help your hair?:
• Your hair has a negative charge.
• Water contains metal ions with BEFORE
a positive charge.
• Opposites attract, so the
positively charged metal
ions want to bond with the
negatively charged hair.
• This damages color
molecules and drains
hair color.
Water Molecule

27. The Ion Blockers
prevent this damage by
AFTER
neutralizing the color
damaging effects of the
metal deposits so they
don’t bond within the hair.
Water Molecule

28. The Color Care System formulas are powerful and effective
and the test results prove it!

29. Daily use of the SATINIQUE™ Color Care Shampoo
and Conditioner together:
MAKES HAIR COLOR LAST
68% LONGER!

30. Daily use of the SATINIQUE™ Color & Heat
Protector Spray alone:
MAKES HAIR COLOR
LAST 47% LONGER!

31. Daily use of ALL SATINIQUE™ Color Care System products
together: Color Care Shampoo + Color Care Conditioner
+ Color & Heat Protector Spray:
MAKES HAIR COLOR LAST
115% LONGER!

32. HOW TO USE THE COLOR CARE SYSTEM.

33. step 1 SHAMPOO
• Massage Color Care Shampoo evenly through wet hair,
making sure to work through from roots to ends.
• Lather and rinse.

34. step 2 CONDITION
• Massage Color Care Conditioner throughout rinsed hair.
• Work through all strands to ensure maximum coverage.
• Be sure not to neglect the ends.
• Leave on for one to three minutes.
• Rinse thoroughly.

35. step 3 COLOR & HEAT
PROTECTOR SPRAY
• Spray evenly on towel dried hair before heat styling to
smooth and seal strands.
• Following styling, a light spray can be misted over dry
hair for additional protection.
• Color & Heat Protector Spray is a powerful protector
even if you never color your hair!

36. Get what you’ve always wanted.
Healthy looking hair with color that stays truer longer.
The SATINIQUE™ Color Care System.

37. “You want your color investment to
last. Demand the best. The Color
Care system enriches your color…
magnifies the depth, so color lasts
and lasts…”
– John Gillespie,
Internationally Renowned Hair Stylist