swot analyze of Ukrainian company

2. UKRAINE
The experience of over 8 years in the fitness industry, operating 39
clubs across Ukraine, more than 300 000 clients clubs.

4. Different types of fitness and leisure clubs
There are more than 100 000 Sport Life members.
They're people of all ages, fitness levels, shapes,
sizes and goal types. And they come to Sport Life
clubs to achieve results on their terms. It's a
community of people who share a common belief
— anything is possible.

10. • The ice club Sport Life is a modern sport-complex which gives
everyone the opportunity to participate in winter sports throughout the
year.
• The Sport Life beach club is a modern beach sports complex for
active leisure.
• Sport Life Squash Arena offers one of the most intensive workouts
available in the sporting world.
• Excellent swimming pools in the Sport Life aqua park include sports
pools, children’s and babies’ pools, waterfalls, saunas and SPA
complexes.

16. • In 2008,The lack of fitness
club chain operators as well
as retail sport stores
• the dissatisfied high demand
• Real state prices gone down
due to recession

19. People of all ages: children, teens, adults, pensioners,
people who just starting engage in sport and
professional sportsmen’s.

20. • Qualified staff
• Big variety of equipments(US Brands)
• Location (central)
• A large selection of sport activities
• Regular visitors
• Carried various actions(Sports and leisure)
• Ventilated and clean rooms
• Cost to the customer
• Fitness clubs in residential and commercial
complexes
• Fitness for all sections of the society
• Employee satisfaction

21. 1. Only annual season ticket to visit
2. The huge flow of people
3. High prices for products
4. Division of facilities on price basis

22. • Expanding the chain of clubs
• Organization of charity events
• Preparing athletes for international
competitions
• Giving international exposure to athletes
• Providing health awareness to the people

23. • Economic crisis
• Political situation
• Increase competition
• Drop in reputation
• Banking sector
• International scenario

24. • The chain plans to open more then 56 clubs in
Ukraine.
• Increase of the credit lines, additional financial
investment from shareholders.
• To sell monthly subscription only for 800 UAH
(30 EUR).
• Besides, during the next 12-18 month the chain will
work on improving the energy efficiency of the clubs,
in particular, with the involvement of the EBRD.