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Social Media 101 for Farmers

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The Abbi Agency
The Abbi Agency

Are you a farmer or small business considering social media but unsure of where to begin? This in-depth presentation will walk you through each social media outlet's benefits and give you exact steps of the logistics of using them.

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SOCIAL MEDIA 101 THINKOUTSIDETHEFARM THURSDAY,JANUARY22,2015
ABOUT US AllegraDemerjian–TheAbbiAgency allegra@theabbiagency.com @allegradem KaitlinGodbey–TravelNevada kgodbey@travelnevada.com @kaitgodbey
SOCIAL MEDIA ISN’T SCARY!
SOCIAL MEDIA IS NOT A FAD
FACEBOOK STATS Average21 minutesspenton Facebookper userperday 30millionsmall businesspages areupdatedat leastmonthly 43%ofconsumersare morelikelytobuya newproductifthey learnaboutiton Facebook 70%ofmarketershave successfullygained newcustomersvia Facebook 1.35billion monthlyactive users
HOW TO NAVIGATE YOUR FACEBOOK PAGE LIKE AN EXPERT
Howtofindyourpage
Howtofindyourpage Youcanfindyourpagehere,too
Navigationbar
Navigationbar Getthewordout
Navigationbar Getthewordout Facebookhelpcenter &helpcommunity
Navigationbar Getthewordout Facebookhelpcenter &helpcommunity Coverphoto& profilepicture
Navigationbar Getthewordout Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere
Navigationbar Getthewordout Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications
Navigationbar Getthewordout Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Starreviews,total pagelikes& check-ins
Navigationbar Getthewordout Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Starreviews,total pagelikes& check-ins Yourfriendsthat likethepage
Navigationbar Getthewordout Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Starreviews,total pagelikes& check-ins Yourfriendsthat likethepage Aboutsection &website
Navigationbar Getthewordout Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Starreviews,total pagelikes& check-ins Yourfriendsthat likethepage Aboutsection &website Craftyourpost here
Navigationbar Getthewordout Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Starreviews,total pagelikes& check-ins Yourfriendsthat likethepage Aboutsection &website Craftyourpost here Navigateyour pagethrough theyears
Navigationbar Getthewordout Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Starreviews,total pagelikes& check-ins Yourfriendsthat likethepage Aboutsection &website Craftyourpost here Navigateyour pagethrough theyears Howtoview scheduledposts
Navigationbar Getthewordout Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Starreviews,total pagelikes& check-ins Yourfriendsthat likethepage Aboutsection &website Craftyourpost here Navigateyour pagethrough theyears Howtoview scheduledposts Pagetimeline
THE ANATOMY OF A FACEBOOK POST
Thisisyourpost.
Thisisyourpost. TaggedFacebookpages.
Thisisyourpost. TaggedFacebookpages. Hashtags
Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost.
Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost. AformofFacebookadvertising.
Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost. AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline.
Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost. AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline. Numberoflikes thispostreceived
Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost. AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline. Numberoflikes thispostreceived Whoyouarelikingand commentingas.
Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost. AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline. Numberoflikes thispostreceived Whoyouarelikingand commentingas. Howcommentsaresorted.
Thisisyourpost TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline. Numberoflikes thispostreceived Whoyouarelikingand commentingas. Howcommentsaresorted. Commentbox
Thisisyourpost TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline. Numberoflikes thispostreceived Whoyouarelikingand commentingas. Howcommentsaresorted Commentbox Commentsonyourpost
A BRIEF INSIGHT ON FACEBOOK INSIGHTS
HOW TO PLAN POSTS & CREATE A CONTENT CALENDAR
HOW TO SCHEDULE POSTS ON FACEBOOK
ACT AS YOUR PAGE LIKE A PRO
FACEBOOK BEST PRACTICES
•  Category •  Name •  Subcategories •  Facebookwebaddress •  Address •  StartInfo •  ShortDescription •  Impressum •  CompanyOverview •  LongDescription •  Mission •  Founded •  Awards •  Products •  Phone •  Email •  Website •  FacebookPageId MakesureFacebookpageinfoisaccurateandcomplete
Pickyourbestcoverphotoandprofilepicture •  Addacaption •  Profilepicture:700x700;displaysat160x160 •  Coverphoto:851x315,butframesdifferentlyacross platforms •  Usea.pnginsteadofa.jpeg
Don’tpostjusttext.Ever.
Don’tpostjusttext.Ever. •  Bebrief •  Thinkheadlines •  Teaseyourreaders •  Linktowebsite
Contentisking. •  Yourownphotos.Smartphonesnapsworkjustfine. •  Eventsonyourwebsite •  Yourblog •  Othersocialprofiles(YouTube,Pinterest,Instagram,etc.)
Curationisqueen. •  Recipes •  Organizationsthatsellyourproducts •  Articles(GoogleAlerts) •  Industrynews •  LikeOrganizations •  Hashtags •  Memes •  Quotes •  Pinterest •  Flickr •  Reddit •  SOMUCHMORE
FACEBOOK RESOURCES
socialtimes.com marismith.com socialmediaexaminer.com jonloomer.com techcrunch.com sociallystacked.com mashable.com
ANY QUESTIONS?
INSTAGRAM
WHAT IS IT?
•  Anonlinemobilephoto&videosharingplatform •  AvailableoniPhone&Androidonly •  Asimplewaytocaptureandshare“instant”moments •  Filters •  Worldwideaudience
•  300millionmonthlyactiveusers(nowlargerthanTwitter) •  30billionphotosshared •  2.5billiondailylikesonInstagram •  Onaverage,70millionphotosaresharedperday •  53%ofinternet-usingyoungadultsuseInstagram INSTAGRAM STATS  
INSTA-ETIQUETTE THE DO’S & DON’TS
•  KeepyourTwitterandInstagramusernamesinsync •  Addyourwebsitetoyourprofile •  Makeyourfeedinteresting •  Usepopularfilters •  Addhashtagswisely •  Create,useandfollowyourhashtag •  Typeoutinterestingcaptionsforeachpost •  Taguserandlocationstoexplainthepostsbetter DO   @benjaminhole
DON’T   @farmert •  Begforfollowers •  Goonalikingspree •  Overdocontentonyourfeed •  Postonlyyourcontent •  Beboring
CHOOSE YOUR SHOT
@pinkrumba @cherrycrestadventurefarm @lostcityfarm @benjaminhole @bonappetitmag @thepioneerwoman
HASHTAGS & HOW TO USE THEM
•  Asearchablelink •  Trendingtopics •  Likeafilingsystem •  Besocial •  Alsousedtobefunny,ironic,ortomakeapoint •  Anyonecanmakeahashtag •  Createahashtagspecificallyforyourorganization •  Userelevanthashtags •  Absolutelynospacesorpunctuation •  Numbersok
PHOTO TIPS & TRICKS
@biddiekitchen @cookingwith_clarissa
@biddiekitchen @cookingwith_clarissa GOOD  
@biddiekitchen @cookingwith_clarissa GOOD   BAD  
EDITING TOOLS  
APPS WE LOVE   VSCOcam  
APPS WE LOVE   Over  
APPS WE LOVE   Afterlight  
@nevadagrown @travelnevada CONNECT WITH NV FARMS  
@andelinfamilyfarm @hungrymotherorganics @lostcityfarm @3beggcompany @gloriousgarlic @greatbasinfoodcoop CONNECT WITH NV FARMS  
@iphonefarmer @farmert @benjaminhole @pinkrumba @brooklyngrange @doughcatering FOR INSPIRATION  
@coolfoodscampaign @innercityfarms @modfarm @legofarmer @urbanfarmmag @yonderwayfarmer FOR INSPIRATION  
TWITTER
•  271millionactiveusersonTwitter •  500milliontweetsaresentperday(that’s6,000tweetspersecond) •  9outof10usershaveengagedinaconversationwith/aboutasmallbusinessorbrandonTwitter •  60%ofusershavepurchasedsomethingbecauseofTwitter •  Tweetswithrichmedia(picturesandvideo)get+313%moretotalengagementand+52%more retweets-soincludephotos TWITTER STATS  
PINTEREST
WHAT IS IT?
HOW TO PIN LIKE A PRO
•  Putpinnersfirst •  Curateyourcollection •  Showwhatinspiresyou •  Beauthentic •  Shareyourpins
QUESTIONS?
YOUTUBE
•  1billionplustotalusers •  6billionhoursofvideoiswatchedonYouTubepermonth •  Everyminuteofeveryday,24hoursofvideocontentisuploaded toYouTube •  YouTubeisthefastestgrowingsearchengine,#2onlytoGoogle •  60%ofwebtrafficcomesfromvideoclips YOUTUBE STATS  
QUESTIONS?
THANK YOU AllegraDemerjian–TheAbbiAgency allegra@theabbiagency.com @allegradem KaitlinGodbey–TravelNevada kgodbey@travelnevada.com @kaitgodbey

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