Boosting Your Career With LinkedIn
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Boosting Your Career With LinkedIn is a presentation that was delivered to the International MBA, Global MBA and Executive MBA students at Hult International Business School. With over 175 million global LinkedIn users, the social network has become a key place for professionals to connect, develop their skills and grow their careers. This session shows you how to use LinkedIn to market yourself, to boost your visibility and to increase your reputation in any career avenue you wish to pursue. This presentation will enable you to: - Understand why LinkedIn is a valuable career tool - Setup your profile to tell your story - Connect with professionals, industry leaders and recruiters - Develop a strong and relevant network - Leverage your connections for new opportunities - Use LinkedIn as a job search tool - Demonstrate your expertise to the world
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Boosting Your Career With LinkedIn
- 1. Boosting Your Career with Abbas Alidina @AbbasAlidina AbbasAlidina.com
- 2. The Business World Has Changed
- 3. Your Reputa+on Is In Your Own Hands Universities check social networks before accepting people into programs. Employers check social media to discover what applicants are sharing online to determine candidacy for employment.
- 4. A Credit Score for the Social Web
- 5. We are measured by WHAT WE SAY and the COMPANY WE KEEP
- 6. Here is YOUR New CV
- 7. So Who Uses LinkedIn?
- 8. LinkedIn Usage 175 million global users. 5 million users in MENA. • The “professional” social network • All Fortune 500 companies are represented
- 9. The LinkedIn Professional At A Glance Average Age 41 Household Income $109,703 Male 64% Composition HHI $100K+ 53.5% Own Smartphone/PDA 34% College Grad/Post Grad 80.1% Business Decision Maker 49% EVP/SVP/VP 6.5% Source: @plan
- 10. Business Decision Makers Job Titles: - C-‐Level Execu@ves 7.8% - EVP/SVP 6.5% - Senior Management: 16% - Middle Management: 18% 49% Are Business Decision Makers In Their Companies - Computer SoQware DM/Influencer: 32% - Computer Hardware DM/Influencer: 22% - Business Consul@ng Services: 18% - IT Consul@ng DM/Influencer: 17% - Office Supplies DM/Influencer: 17% - Business Equipment DM/Influencer: 20% - Prin@ng DM/Influencer: 12% - Travel Services DM/Influencer: 12% Purchased in The Last Year For Their Business: - Computer Hardware 30% - SoQware 22% Source: @plan
- 11. LinkedIn in MENA LinkedIn Market Penetra@on by Country source: arabsocialmediareport.com
- 12. Audience The Most Powerful Global Social Pla`orm with a Business Context
- 13. Why is LinkedIn a Valuable Career Tool?
- 14. LinkedIn Strategies LinkedIn can help you: • To Find a Job • To Build your Personal Brand • To Build a Network • To Reconnect with Contacts • To Be Found • To Acquire Knowledge/Information
- 15. (1) Setup your profile to tell YOUR story
- 16. Professional Image + Powerful Headline
- 18. NEW: LinkedIn Skills Endorsements
- 19. LinkedIn Recommenda+ons Ask for some (genuine) recommenda@ons to confirm your credibility
- 20. Custom URL Click on “Profile” and then “Edit Profile”
- 21. LinkedIn Apps
- 22. LinkedIn Apps
- 23. LinkedIn Apps
- 24. (2) Start Building Your Network
- 25. How to Start Building Your Network Start with family, friends, co-‐workers, clients, etc. • Search for People • Import Email Contacts from Gmail/Yahoo or Outlook • Manually enter Email Addresses • Colleagues/Classmates
- 26. How to Start Building Your Network
- 27. (3) Connect with Professionals, Leaders, Influencers
- 31. LinkedIn Groups Create and/or join LinkedIn Groups. Listen first and then contribute. Region focused Industry focused
- 32. ABN (Always Be Networking)
- 33. The Power of LinkedIn is in Connec+ons The more you grow your network, the more people you can reach
- 36. (4) Demonstrate Your Expertise
- 38. LinkedIn Answers
- 39. Helpful Tips
- 42. (5) Find a Job
- 43. Finding a Job
- 44. Finding a Job
- 45. Job Seeker Premium Advantages of Upgrading to LinkedIn Pro
- 47. In Summary…
- 48. Visibility & Credibility Engagement with your Network Boosts Career Progression Attracts New Opportunities
- 49. Online, trust has to be EARNED
- 50. Ques+ons? Abbas Alidina @AbbasAlidina AbbasAlidina.com