Game Store for Operators, Online Games, Downloadable Games, Browser Based Games, HTML5 Games, Free Games

1. VU GameStoreOctober 2014

2. About VU
ü We deliver mobile VAS and mobile advertising solutions.
ü No.1 Mobile VAS company in Bangladesh by revenue and subscriber
reach.
ü Launched in 2005. Currently has a team of 50.
ü Connected to all six operators messaging and billing gateway.
ü MEF Member (www.mefmobile.org) and founder member of Bangladesh.
ü Founder member of Mobile Monday Bangladesh.
ü Press release: http://www.vumobile.biz/about-us/media-center

3. Our achievements
¨ 4million+ active mobile subscriptions
¨ Awards
¤ Global: Red Herring Top 100 Asia 2012
¤ Local: Grameenphone Top Revenue
Performer 2010
¨ MSP for Grameenphone, Robi, Banglalink and
Airtel mobile gaming service.

4. Mobile gaming challenges in emerging markets
• High ARPU VAS users are now primarily smartphone users who are
more inclined to download from Google Play or I-tunes app store.
• Feature phone users are low ARPU and thus price sensitive which
makes pay per download an unattractive proposition for customers.
• High level of fragmentation in handset usage in feature phone
segment including high level of Chinese MTK handset usage which can’t
be device profiled or ported for Symbian games.
• Users want free games as it is available from app-stores.

5. The VU mobile approach:
• Diversified business models: Our platform supports pay per download as well as
subscription models for maximum monetization of subscribers and content and at the
same time offer customers value proposition.
• Diversified product & content: Our solution offers content for both smartphones and
feature phones ranging from java games to smartphone applications
• Offer platform independent content: Our online browser games allows and
mobile internet user to enjoy casual gaming without any OS dependency.
• Free trial: Allow Free trial to encourage usage.
• Customer engagement: Play N Win contest and the community boards within the
online game portals helps build a community of gamers.
• Reach: monetize both 2G and 3G customer segment

6. Why VU GameStore?
• Handset support tuned for emerging market: For the last four years we have
been tuning our handset database for support of wide range of mobile devices and
browsers.
• End to end gaming portal: Competitor portals offer either just pay per download
or casual gaming portals. VU’s gaming solution brings downloadable games, casual
browser games and subscription based game play all in one portal.
• 2G+3G solution: Our content and apps target the user experience needs of both
the entry level 2G users and 3G+/smartphone device segment
• Mobile ad serving tool: Integrated ad serving tool makes content discovery and
promotion more intuitive and easy.
• VU has unparalleled experience in customer acquisition and CEX management.

7. GameStore modules
¨ Pay per download: Users can download games and
mobile applications on demand.
¨ HD games: high definition mobile applications and
games for the 3G/4G users
¨ Gameclub/App club: subscription based DRM
controlled games and mobile app store
¨ Browser games: OS independent casual browser
based games
¨ Playmoh: html5 browser casual games for 3G
smartphone users.

8. Pay per download

9. HD games

10. Gameclub

11. Online games

12. Html5 games

13. Billing models:
Ø Pay per download
Ø Daily/weekly subscription
Ø Freemium/in-app billing

14. Live projects:
¤ Grameenphone (Telenor) Game
Store: wap.gpgamestore.com
¤ Robi (Axiata) Play Store :
wap.robiplay.com
¤ Banglalink (Vimplecom) Play Zone:
banglalinkplayzone.com
¤ Airtel game store
(games.airtellive.mobi)

15. Gamestore reach
Ø 1million unique visits per month
Ø Paid subscription base of 1.2million

16. Game Publishers:
Eurofun
Herocraft
Inlogic
JP Games
Mobi2fun
Player X
Woo world
Xendex
Zed
Game maker
Vasify
AND MUCH MORE COMING SOON…

17. Operator promotion

18. Operator promotion

19. Operator promotion

20. VU role:
ü Storefront & CMS deployment
ü Content management
ü Customer acquisition

21. Thank You!
VU Mobile
Areeb Tower (Level 5-6)
48 Pragati Sarani
Dhaka 1212, Bangladesh
T: +880 2 9897942
F: +880 2 9893293
E: info@vumobile.biz
www.vumobile.biz