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Advanced portfolio Evaluation  Aneela Aziz
My brief  Narrative of media texts     Woman upset at beginning reason to this is clearly presented by the use of flashbacks when they fall in love and at the end he has a  car accident leaving the woman upset at the beginning and end of the video. This is also conveyed in the advert and cd cover of her loneliness although there is a male singer in the video which is excluded from the advert to emphasise the loss.    Createa promo music video Createa magazine advertising for the digipak Acover for the release as part of a digpak
In what ways does your media product use, develop or challenge forms and conventions of real products?         Addictive dissolve edting effect in my music video, absent from the  video of ‘Try Sleeping With a Broken heart’. Cross dissolves used  and fade in/out’   I also used 3D Effects such as ‘Wipe’ and ‘pull down’  to create effective flashbacks throughout my video.
Product use The Jermaine Brown CD cover  we created Alicia Keys CD cover  ,[object Object]
The lighting is focused on the women in creating an artist identify and dominance
 The dominate meaning of love, loss and loneliness highlighted in title's of the song  ‘Tears’ but also ‘Try sleeping with a broken heart  as this is emphasised through the  limited use of colours to create a emotional identification towards the characters
The CD cover for Alicia Keys’ single,  is desaturated likewise my CD cover. ,[object Object]
How effective is the combination of your main product and ancillary texts?  Ancillary task  Main product  Same actors for example the woman throughout to keep the consistency  Use of costume of the woman in a black dress also used in the video  The colours used of red, black and white
How effective is the combination of your main product and ancillary texts?  A clip from the music video of the couple on the street keeping the consistency and house style    Location of woman on the street in the advertisement
[object Object],‘I could really see a strong narrative being presented of love and the loss of a loved one’ ,[object Object],‘You have really used the colours red, black and white consistently for example the women wearing a red top in the video top reflects the red used on the CD cover and advertisement’   ,[object Object],‘There needs to be more emotion portrayed to make the video effective you could of used close ups’  ,[object Object],What have you learned about audience feedback?
How did you use media technologies in the construction and research planning and evaluation stages?  Construction  HD Camera  Zoomed in in certain pieces of footage to give a sense of focus on the backgrounds     and actor/actress. ,[object Object],[object Object]
Photoshop ,[object Object]
Used to edit the images that were taken.
The desaturation effect was used on a copy of the original layer to effectively rub out areas where we wanted the original colour of the original layer to be shown.Final Cut Pro ,[object Object]
Layered visuals over each other.
Video Transitions such as Cross dissolve, fade in/out, 3D Effects ‘Wipe’ and ‘pull down’ was used here.
Desaturation was used here, changing the shots from colour to greyscale.
Learnt how to clip footage into smaller pieces.Skills devloped on how to use Final Cut Pro  Microsoft Word software  ,[object Object],[object Object]
How did you use media technologies in the construction and research planning and evaluation stage?  ,[object Object],Research   ,[object Object]
Google was used to research the record labels of the three artists named above.

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My brief

  • 2. My brief Narrative of media texts Woman upset at beginning reason to this is clearly presented by the use of flashbacks when they fall in love and at the end he has a car accident leaving the woman upset at the beginning and end of the video. This is also conveyed in the advert and cd cover of her loneliness although there is a male singer in the video which is excluded from the advert to emphasise the loss. Createa promo music video Createa magazine advertising for the digipak Acover for the release as part of a digpak
  • 3. In what ways does your media product use, develop or challenge forms and conventions of real products? Addictive dissolve edting effect in my music video, absent from the video of ‘Try Sleeping With a Broken heart’. Cross dissolves used and fade in/out’ I also used 3D Effects such as ‘Wipe’ and ‘pull down’ to create effective flashbacks throughout my video.
  • 4.
  • 5. The lighting is focused on the women in creating an artist identify and dominance
  • 6. The dominate meaning of love, loss and loneliness highlighted in title's of the song ‘Tears’ but also ‘Try sleeping with a broken heart as this is emphasised through the limited use of colours to create a emotional identification towards the characters
  • 7.
  • 8. How effective is the combination of your main product and ancillary texts? Ancillary task Main product Same actors for example the woman throughout to keep the consistency Use of costume of the woman in a black dress also used in the video The colours used of red, black and white
  • 9. How effective is the combination of your main product and ancillary texts? A clip from the music video of the couple on the street keeping the consistency and house style Location of woman on the street in the advertisement
  • 10.
  • 11.
  • 12.
  • 13. Used to edit the images that were taken.
  • 14.
  • 15. Layered visuals over each other.
  • 16. Video Transitions such as Cross dissolve, fade in/out, 3D Effects ‘Wipe’ and ‘pull down’ was used here.
  • 17. Desaturation was used here, changing the shots from colour to greyscale.
  • 18.
  • 19.
  • 20. Google was used to research the record labels of the three artists named above.
  • 21.
  • 22. Research for the Ancillary task Woman used on the advertisement The name of artist and title of song Researching into existing advertisements, and CD cover to help construct my work from the codes and conventions of existing R&B media products of Alicia keys album cover and Janet Jackson advertisement
  • 23.
  • 24. Used to experiment with different fonts for the digipak.
  • 25.
  • 26. Kept a record of actors, locations costumes and props that was going to be used through the products
  • 27.
  • 28.
  • 29. A scanner was used to transfer the hand-drawn mock ups to a PC for blogger.Story board for music video mockup I used a clip of the women lying on the bed that was used in the story board
  • 30.
  • 31. Final Cut to get print screens of music video for analysis of different editing we have used.
  • 32. Print screens of photos from Photoshop for analysis showing how we have manipulated the images for specific purpose
  • 33.