This document discusses collaboration opportunities between the books and journals programs at Wayne State University Press. It provides examples of how the programs have worked together such as making a journal available as ebooks, sharing exhibit and advertising space at conferences, and incorporating journals in the press's social media and newsletter outreach. The document also proposes additional areas for collaboration like jointly advertising books and journals, including journals in press catalogs and mailings, and sharing internship resources between the programs. The goal is to find areas of overlapping audiences and content between books and journals to better promote each other's work.

1. Wayne State
University Press
BOOKS AND JOURNALS TOGETHER AT LAST

2. History of WSUP Journals program
 2011 Journals expansion program
 From 6 to 11 Journals in a very short time
 Increased staff from part-time person to 2 full-time staff, including Journals
Manager and Journals Marketing positions established in 2012 and 2014

3. Collaboration is key
 Where is the crossover in content with books and journals? Finding similar
audiences is important.
 Subject areas
 Fairy Tales, Film, Jewish Studies
 Some that just don’t fit (MPQ, Human Biology)
 Where to include journals with things books marketing already does?
 Conferences, advertising, mailings
 Crossover with authors, editors, contributors (customer service is important overall)

4. Examples of collaboration
 Fairy Tale Review
 Exists as annual journal but we made available as ebooks
 Challenges of having to convert files from journal format to
book format
 ISBN vs ISSN challenges
 Different data required and issues of whose content does it
become? Issues of ownership/process.
Was it successful?
 Still to be determined, playing with pricing model and outreach

5. Examples of collaboration
 Conferences
 Sharing travel, exhibit spaces, conference advertising
 Books sends monthly report for upcoming conferences,
events to Journals
 Advertising
 Books has a budget for advertising and can help Journals
where it makes sense, slipping in a Journals ad with books if
there is a shared audience
 Joint advertising to defray costs

6. Social Media presence
 Journals is currently incorporated in the
overall Press social media outreach
 Journals inclusion in monthly e-newsletter
 In the future Journals may find a need to
create independent social media
platforms, but for now it’s a way to
continue to share resources and promote
content to a joint audience

7. Internship programs
 Journals and Books shares interns and intern
spaces. Many of our responsibilities for
interns cross over and we can share resources
this way.
 Internship Workshops
 Conducted by Journals staff for book
interns

8. Other ways to collaborate…
 Other ways to include Journals
 Front lobby display case
 Window clings on building
 Bigger presence in seasonal/subject
catalogs and mailings
 Other ways to include Books
 JSTOR online advertising
 Advertising Books in journal issues
 Journals sends books team upcoming
TOCs so Books might try to
find/match content with upcoming
events, other books, etc.

9. We’re done!
Any questions?
Email: enowak@wayne.edu