AAUP 2009: Content About Content (A. Kaplan)

The Video-Centric Web is here…

Consumers are Demanding Video YouTube is now the number two search engine by search query volume. Video has become a dominant content format online. Source: comScore , October 2008 ,[object Object],[object Object],[object Object]

Video Increases Search Visibility A video is 50x more likely than a text page to appear on first page of search results Forrester Research: The Easiest Way to a First-Page Ranking on Google, January 2009

Online Video Drives Response MarketingSherpa, Video Marketing Survey, November 2008

Video Increases Message Recall ,[object Object],Nielsen IAG: 6/3/08

Our Filmmakers Live Everywhere ,[object Object],[object Object],[object Object]

What Makes a Good Video? Authenticity Storytelling Great Visuals (Studio v. Location) Clean transitions Personality

Content Needs to be Distributed

Reach People on Many Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

High-quality, not high-cost BookVideos.tv and TurnHere User-gen Hollywood

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AAUP 2009: Content About Content (A. Kaplan)

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