13. OUTbound tourism At the start of 1993, there were only about 1-2 million outbound tourism. Within 10 years this number had increased to 21 million, nearly 7 10 times from before. The pink bars show the predicted figures for outbound tourism. In 2020 it is predicted that there will 100 million outbound tourists travelling out of China, this shows that in the future there will be more disposable income and easier access to other countries.
14. Inbound tourism As more tourists come into the country, there’s a higher amount of revenue for China to use and to spend.
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17. Who visits Iceland? Visitors to Iceland are generally well off: The cost of living is high and there are budget airlines that fly to Reykjavik Iceland’s successful tourism industry is geared to a niche market: Relatively wealthy Europeans and North Americans with an interest in and concern for the environment and wildlife Similar groups of ecotourists can be found in places like Alaska, Patagonia, Costa Rica and the Himalayas. Given the relatively modest scale of tourism in Iceland and countries rugged landscapes, the ecological footprint of tourism is small and the industry is sustainable.