If you just don't want to purchased the movies twice from iTunes, and want to play them on Kindle Fire, here is the best solution to transfer iTunes videos to Kindle Fire on Mac.

1. How to Convert and Transfer iTunes Videos/Songs to Kindle Fire on
Mac?
http://www.dvd-to-kindle.org/how-to/transfer-itunes-videos-to-kindle-
fire-mac.html

2. You just want to fail to mention the long and friendless winter
evenings which are interrupted only by an occasional
watching your favorite movies on your favorite device like
Kindle Fire -- virtually the only form of entertainment. You just
try many solutions and some freewares while all the attempts
turn up nothing. In fact, one of the ways to turn it true is here,
in the article, which you can learn how to play any videos in
any formats on Kindle Fire smoothly.
Let's just say we'd like to import some movies which you have
purchased from iTunes. Now you just want to copy them to
Kindle Fire for easy sharing. While Kindle Fire reads files in
MP4, MP3, WAV formats. If you still want to import iTunes
videos to Amazon Kindle Fire successfully, you need to apply
a useful software. Whatever method you choose, you must
consistently stick with the Kindle Fire compatible files. Here
we would put a professional software like
Kindle Fire Video Converter for Mac, which is a powerful
and user-friendly programme to accomplish the converting

3. Step-by-step Guide: Convert and Import iTunes Movies/Music to Kindle Fire on Mac
Make sure that you have removed DRM protect from purchased
iTunes video/movie/TV show, then follow the guide below:
Step 1: The first thing you need to do is to free download the
software and launch it. Then you can see its interface, just click
"Video" to go to the next step. Press the "Local Video" button
to add the iTunes files that you want to convert. Or just drag the
iTunes files directly to the programme.

4. Step 2: Select MP4 files from the drop-down "Format" list. If you
want to edit the files to make your own favorite movies/music,
just click the "Edit" button to do the customizing job easily.
Meanwhile, you can also specify the output directory to save the
exported files in to the desired folder.

5. Step 3: As soon as all settings was ready, you can start the
converting job with clicking "Start" button. The software receives
orders and gets going on the work immediately!
For Mac Users Free Download
For Windows Users Free Download
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