My presentation from SMX Israel 2015 outines 7 simple Facebook ad campaign optimization strategies and techniques to help you acquire more users from your ads and generate more ROI.
7 Habits of Highly Effective Facebook Ads - SMX Israel
1. 7 Habits of Highly Effective
Facebook Ads
Aaron Zakowski
2. Aaron Zakowski
CEO & Founder, Zammo Digital Marketing
I help leading startups accelerate user
acquisition and achieve scale through
Facebook Ads. I have managed over
$1million in Facebook ads generating
over 180,000 leads and signups for
clients such as eBay, InVision, Cuisinart,
Webydo, Treehouse and many more.
25. Case Study:
−45% of New Signups on Facebook came via
Right Column Ads.
−Average CPA for Signups from Right Column
Ads was 36% cheaper than Newsfeed or Mobile
31. The 7 Habits of Highly Effective Facebook Ads
Habit #1: Focus on Conversions
Habit #2: Don’t Sell To Cold Leads
Habit #3: Use Lookalike Audiences
Habit #4: Trust Facebook
Habit #5: Use Right Column Ads
Habit #6: Rotate Your Ads
Habit #7: Segment Different Placements into Different Ad Sets
Bonus: Get Started with InstaGram Ads