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Marketing via podcasting (Kind of Audio Marketing) - An Overview

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Have a question that "how to reach audience on audio streaming platforms? Here is the answer you need to read. Get some best free and paid podcast marketing tips within 15 minutes.

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Marketing via podcasting (Kind of Audio Marketing) - An Overview

  1. 1. Marketing Via Podcasting Submitted By :
  2. 2. What Is Podcast? • Podcast: A digital audio file made available on the Internet for downloading to a device, typically available as a series, new instalments of which can be received by subscribers automatically.
  3. 3. Why to Use in Digital Marketing? • Podcast ads are effective and can be very engaging : Convincing To get visitors • Podcasting is a great addition to your marketing mix: Blogs, Newsletters etc. • Podcasting is Huge, and it’s Growing everyday • Podcasts can even give you the audience that traditional texts & visual content aren’t reaching.
  4. 4. Roles in A Podcast • Content Rating: Category describing content of Podcast. • Host: Person talking in Podcast • Subscribe: Series of a show • Episode: One Show • Serial: Subscribed podcast with multiple episodes
  5. 5. Uses Of Podcasts • Sell A Product • Education • Product Introduction • Website Traffic or Blog Traffic • Ask For Donations • News • Embedded Sponsored Ads (Brought to you by Messages) • Crowdfunding Call-To-Actions
  6. 6. How To Create A Podcast 1. Feed 2. Gear 3. Room Setup
  7. 7. How To Create A Podcast: Feed • Getting listed in iTunes & Podcast Directory • Audio file RSS • Uploading
  8. 8. How To Create A Podcast: Gear • Microphones • Recording Software • Headphones
  9. 9. How To Create A Podcast: Setup • A room for setup • Remote Setup Tools • Enough Space
  10. 10. How Can We Market & Measure Our Podcast? • Post to blog or website • Submit to podcast directories • Use of tags in submission • Track downloads • Consider contact forms
  11. 11. Podcast Sharing & Directory • https://www.podbean.com • https://www.libsyn.com/ • https://www.buzzsprout.com/ • https://www.spreaker.com • https://audioboom.com/ • https://www.blubrry.com/ • https://soundcloud.com/for/podcasting • https://anchor.fm/
  12. 12. Podcasts : Play Online • https://www.entrepreneur.c om/listen/how-success- happens/329087 • https://www.entrepreneur.c om/listen/how-success- happens/326013
  13. 13. Thank You Happy Podcasting

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