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Marketing via podcasting (Kind of Audio Marketing) - An Overview

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Have a question that "how to reach audience on audio streaming platforms? Here is the answer you need to read. Get some best free and paid podcast marketing tips within 15 minutes.

Veröffentlicht in: Technologie
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Marketing via podcasting (Kind of Audio Marketing) - An Overview

  1. 1. Marketing Via Podcasting Submitted By :
  2. 2. What Is Podcast? • Podcast: A digital audio file made available on the Internet for downloading to a device, typically available as a series, new instalments of which can be received by subscribers automatically.
  3. 3. Why to Use in Digital Marketing? • Podcast ads are effective and can be very engaging : Convincing To get visitors • Podcasting is a great addition to your marketing mix: Blogs, Newsletters etc. • Podcasting is Huge, and it’s Growing everyday • Podcasts can even give you the audience that traditional texts & visual content aren’t reaching.
  4. 4. Roles in A Podcast • Content Rating: Category describing content of Podcast. • Host: Person talking in Podcast • Subscribe: Series of a show • Episode: One Show • Serial: Subscribed podcast with multiple episodes
  5. 5. Uses Of Podcasts • Sell A Product • Education • Product Introduction • Website Traffic or Blog Traffic • Ask For Donations • News • Embedded Sponsored Ads (Brought to you by Messages) • Crowdfunding Call-To-Actions
  6. 6. How To Create A Podcast 1. Feed 2. Gear 3. Room Setup
  7. 7. How To Create A Podcast: Feed • Getting listed in iTunes & Podcast Directory • Audio file RSS • Uploading
  8. 8. How To Create A Podcast: Gear • Microphones • Recording Software • Headphones
  9. 9. How To Create A Podcast: Setup • A room for setup • Remote Setup Tools • Enough Space
  10. 10. How Can We Market & Measure Our Podcast? • Post to blog or website • Submit to podcast directories • Use of tags in submission • Track downloads • Consider contact forms
  11. 11. Podcast Sharing & Directory • https://www.podbean.com • https://www.libsyn.com/ • https://www.buzzsprout.com/ • https://www.spreaker.com • https://audioboom.com/ • https://www.blubrry.com/ • https://soundcloud.com/for/podcasting • https://anchor.fm/
  12. 12. Podcasts : Play Online • https://www.entrepreneur.c om/listen/how-success- happens/329087 • https://www.entrepreneur.c om/listen/how-success- happens/326013
  13. 13. Thank You Happy Podcasting