Have a question that "how to reach audience on audio streaming platforms? Here is the answer you need to read. Get some best free and paid podcast marketing tips within 15 minutes.

1. Marketing Via Podcasting
Submitted By :

2. What Is Podcast?
• Podcast: A digital audio file
made available on the Internet
for downloading to a device,
typically available as a series,
new instalments of which can be
received by subscribers
automatically.

3. Why to Use in Digital Marketing?
• Podcast ads are effective and can be very
engaging : Convincing To get visitors
• Podcasting is a great addition to your marketing
mix: Blogs, Newsletters etc.
• Podcasting is Huge, and it’s Growing everyday
• Podcasts can even give you the audience that
traditional texts & visual content aren’t reaching.

4. Roles in A Podcast
• Content Rating: Category describing content of Podcast.
• Host: Person talking in Podcast
• Subscribe: Series of a show
• Episode: One Show
• Serial: Subscribed podcast with multiple episodes

5. Uses Of Podcasts
• Sell A Product
• Education
• Product Introduction
• Website Traffic or Blog Traffic
• Ask For Donations
• News
• Embedded Sponsored Ads (Brought
to you by Messages)
• Crowdfunding Call-To-Actions

6. How To Create A Podcast
1. Feed
2. Gear
3. Room Setup

7. How To Create A Podcast: Feed
• Getting listed in iTunes &
Podcast Directory
• Audio file RSS
• Uploading

8. How To Create A Podcast: Gear
• Microphones
• Recording Software
• Headphones

9. How To Create A Podcast: Setup
• A room for setup
• Remote Setup Tools
• Enough Space

10. How Can We Market & Measure Our Podcast?
• Post to blog or website
• Submit to podcast directories
• Use of tags in submission
• Track downloads
• Consider contact forms

11. Podcast Sharing & Directory
• https://www.podbean.com
• https://www.libsyn.com/
• https://www.buzzsprout.com/
• https://www.spreaker.com
• https://audioboom.com/
• https://www.blubrry.com/
• https://soundcloud.com/for/podcasting
• https://anchor.fm/

12. Podcasts : Play Online
• https://www.entrepreneur.c
om/listen/how-success-
happens/329087
• https://www.entrepreneur.c
om/listen/how-success-
happens/326013

13. Thank You
Happy Podcasting