Complete slide presentation from November 11, 2009 PMTS Technology Webinar.

3. SEO
Search Engine Optimization

5. Organic Search
Results

6. Google “Trusted” Sites

10. What are your school’s Google results?
How “trusted” is your website?

11. Print and save first 3 pages of your results.

12. Q&A
To ask your question, please send a private message
to Nate Meador with your name and area code.

13. Registration and verification process should
be completed by the School Owner along
with the Admissions Team.

14. https://www.google.com/accounts/NewAccount

21. Q&A
To ask your question, please send a private message
to Nate Meador with your name and area code.

48. Q&A
To ask your question, please send a private message
to Nate Meador with your name and area code.

55. SUMMARY
Organic Search Results
Google “Trusted” Sites
Search Engine Optimization
Creating a Google Account
Google Local Business Center
Creating your Google Local Business Listing
Your Listing’s Statistics
Google Adwords and Sponsored Links

56. HOMEPLAY
1. Type your school’s name in a simple Google search. Print and save the results. This will serve
as your baseline and starting point. Keep your information in a binder for reference.
2. Implement all recommended steps from our session today. Now, type your school name in a
Google search again. Note the new results and the changes you notice. Share them with your
team. Print and save.
3. Follow the recommended steps to create a local Google listing. Send the link to your Google
Maps listing to MonicaM@paulmitchell.edu.

57. RESOURCES
Aaron Palm • aaron@sfiec.edu
Monica Matthews • monicam@paulmitchell.edu
Nate Meador • natem@paulmitchell.edu

58. Q&A
To ask your question, please send a private message
to Nate Meador with your name and area code.