SMOC Keynote: Social Media Advertising vs. Search Engine Marketing
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Presentation by Aaron Goldman, Kenshoo CMO, at the Social Media Optimization Conference. Introduces new acronyms like SMA (Social Media Advertising) and covers old ones like SEM (Search Engine Marketing).
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SMOC Keynote: Social Media Advertising vs. Search Engine Marketing
- 1. Will sam beat out sem? Aaron Goldman CMO, Kenshoo
- 2. Kenshoo: Proprietary & Confidential Information | 2 SAM, I Am SAM = Social Advertising Marketing
- 3. Kenshoo: Proprietary & Confidential Information | 3 Say What? SMO = Social Media Optimization
- 4. Kenshoo: Proprietary & Confidential Information | 4 SAM, I Was SMA = Social Media Advertising MY ACRONYM!
- 5. What’s in a Name? Kenshoo: Proprietary & Confidential Information | 5 SEM vs. SEO Search Engine Marketing Search Engine Optimization
- 6. What’s in a Name? Kenshoo: Proprietary & Confidential Information | 6 SEM vs. SEO Search Engine Marketing Search Engine Optimization
- 7. What’s in a Name? Kenshoo: Proprietary & Confidential Information | 7 Owned, Earned, Paid Social Media Optimization Social Media Advertising
- 8. What’s in a Name? Kenshoo: Proprietary & Confidential Information | 8 SMO vs. SMA Social Media Optimization Social Media Advertising
- 9. Kenshoo: Proprietary & Confidential Information | 9 How Do You Search? Ask Jeeves? Ask Jim? @Jamayka?
- 10. Kenshoo: Proprietary & Confidential Information | 10 How Do You Find?
- 11. Kenshoo: Proprietary & Confidential Information | 11 How Do You Find?
- 12. Kenshoo: Proprietary & Confidential Information | 12 How Do You Find?
- 13. Kenshoo: Proprietary & Confidential Information | 13 How Do You Buy?
- 14. Kenshoo: Proprietary & Confidential Information | 14 How Do You Buy?
- 15. Kenshoo: Proprietary & Confidential Information | 15 SMA vs. SEM SMA SEM
- 16. Kenshoo: Proprietary & Confidential Information | 16 How Do You SEM? Keywords Ad Copy Bids URLs Repeat
- 17. Keywords Precise Audience Definition Ad Copy Mass Message Customization Bids Real-time Valuation URLs Point of Need Destination Repeat Continuous Optimization Kenshoo: Proprietary & Confidential Information | 17 How Do You SEM? Keywords Ad Copy Bids URLs Repeat
- 18. Kenshoo: Proprietary & Confidential Information | 18 So, How Do You SMA? Precise Audience Definition Social Graph Targets Mass Message Customization Ad Permutations Real-time Valuation Bid Management Point of Need Destination Brand Assets Continuous Optimization Repeat Precise Audience Definition Mass Message Customization Real-time Valuation Point of Need Destination Continuous Optimization
- 19. Kenshoo: Proprietary & Confidential Information | 19 Social Graph Targets
- 20. Kenshoo: Proprietary & Confidential Information | 20 Social Graph Targets
- 21. Kenshoo: Proprietary & Confidential Information | 21 Social Graph Targets
- 22. Kenshoo: Proprietary & Confidential Information | 22 Social Graph Targets
- 23. Kenshoo: Proprietary & Confidential Information | 23 Ad Permutations Which is SEM and which is SMA?
- 24. Kenshoo: Proprietary & Confidential Information | 24 Ad Permutations Ad Groups Ain’t Only for SEM!
- 25. Kenshoo: Proprietary & Confidential Information | 25 Ad Permutations Ad Groups Ain’t Only for SEM!
- 26. Kenshoo: Proprietary & Confidential Information | 26 Ad Permutations Like SEM, Higher CTR = Lower CPC Source: Kenshoo Social Retail Customer, 6 months data
- 27. Kenshoo: Proprietary & Confidential Information | 27 Bid Management Look Familiar?
- 28. Kenshoo: Proprietary & Confidential Information | 28 Bid Management Look Familiar?
- 29. Kenshoo: Proprietary & Confidential Information | 29 Brand Assets Apps, Pages, Objects, Oh My…
- 30. Kenshoo: Proprietary & Confidential Information | 30 Continuous Optimization Social Metrics: Social Impressions, Likes, etc.
- 31. Kenshoo: Proprietary & Confidential Information | 31 Continuous Optimization Social Metrics: Social Impressions, Likes, etc.
- 32. Kenshoo: Proprietary & Confidential Information | 32 Continuous Optimization Social Metrics: Social Impressions, Likes, etc.
- 33. Kenshoo: Proprietary & Confidential Information | 33 So Who Will Win: SMA or SEM?
- 34. Kenshoo: Proprietary & Confidential Information | 34 So Who Will Win: SMA or SEM?
- 35. Kenshoo: Proprietary & Confidential Information | 35 So Who Will Win: SMA or SEM?
- 36. Kenshoo: Proprietary & Confidential Information | 36 So Who Will Win: SMA or SEM?
- 37. Kenshoo: Proprietary & Confidential Information | 37 I Believe the Children Are Our Future…
- 38. Kenshoo: Proprietary & Confidential Information | 38 I Believe the Children Are Our Future…
- 39. Kenshoo: Proprietary & Confidential Information | 39 I Believe the Children Are Our Future…
- 40. Kenshoo: Proprietary & Confidential Information | 40 Googley Lessons
- 41. Kenshoo: Proprietary & Confidential Information | 41 Eric Schmidt, 2002 “The mistake we always make is we assume the success in the next 10 years will be the same as the success in the last 10 years.”
- 42. Kenshoo: Proprietary & Confidential Information | 42 Grateful Lessons
- 43. Kenshoo: Proprietary & Confidential Information | 43 Social Media = Marketing Without a Net
- 44. Kenshoo: Proprietary & Confidential Information | 44 Social Media = Marketing Without a Net
- 45. Kenshoo: Proprietary & Confidential Information | 45 Speaking of No Net…
Hinweis der Redaktion
- Media = Content, Advertising = Advertising. Marketing is the umbrella.
- Media = Content, Advertising = Advertising. Marketing is the umbrella.
- Don’t interrupt. Keep them within the FB walled garden.
- Yeah, those are my kids. Had to lie about their ages to get FB accounts. When they’re old enough to take over their accounts, not only will they have nice daddy-approved social networks, but they’re most likely going to spend 90% of their time within the FB walls and query their friends (er, daddy’s friends) when they need something.
- Yeah, those are my kids. Had to lie about their ages to get FB accounts. When they’re old enough to take over their accounts, not only will they have nice daddy-approved social networks, but they’re most likely going to spend 90% of their time within the FB walls and query their friends (er, daddy’s friends) when they need something.
- Yeah, those are my kids. Had to lie about their ages to get FB accounts. When they’re old enough to take over their accounts, not only will they have nice daddy-approved social networks, but they’re most likely going to spend 90% of their time within the FB walls and query their friends (er, daddy’s friends) when they need something.
- Next book will be about Facebook.
- Use what we know. I know Google. They knew the dead.
- I know a little Dead too though. Appropriate in SF. One of my favorite albums. Essence of jamming.
- Speaking of the Dead… I’ll bet my friends at Orange Soda and One Media Manager wouldn’t want their ads showing up in this context.