Wasted youth - Lessons in Lean Startup
â˘Als PPTX, PDF herunterladenâ˘
0 gefällt mirâ˘1,049 views
I gave this talk at the Real Estate Connect conference on 7/10/13. This chronicles my lessons learned not applying lean startup principles on Garious.com as well as my lessons learned applying them (and helping others apply them) as an Innovation Catalyst inside Intuit.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Andere mochten auch
Andere mochten auch (9)
Ăhnlich wie Wasted youth - Lessons in Lean Startup
Ăhnlich wie Wasted youth - Lessons in Lean Startup (20)
Mehr von Aaron Eden
Mehr von Aaron Eden (15)
KĂźrzlich hochgeladen
KĂźrzlich hochgeladen (20)
Wasted youth - Lessons in Lean Startup
- 8. What I learned: 1. Empathy first 2. Search vs. execute 3. Customers lie
- 9. What Iâd do differently: 1. Get narrow 2. Training offering 3. SEM tests 4. Landing page tests 5. Donât hire (yet)
- 10. Create the worldâs greatest entrepreneurs LEAN STARTIN (INTUIT, INTRAPRENEURS)
- 14. 10 Locations ⢠82 Teams ⢠350 Employees 300+ experiments run with 2000+ customers 7 figures in new opportunities identified
- 15. 12 Locations ⢠350+ Teams ⢠900 Employees 1000+ experiments run with 5000+ customers 8 figures in new opportunities identified +implemented
- 16. Leveraged our Lean StartIN events to create external PR opportunities, further positioning Intuit as an Innovative Growth Company.
- 17. What we learned: 1. LS enterprise is (slightly) different 2. Data first 3. Business acumen 4. Employee empowerment
- 18. How is the enterprise different? Legal Branding Marketing Sales
- 19. Whatâs next? RESOURCES http://www.steveblank.com http://www.ashmaurya.com BOOKS The Lean Entrepreneur Startup Owners Manual Business Model Generation CONNECT Twitter: @AaronEden LinkedIn: http://linkedin.com/in/aaroneden http://about.me/aaroneden http://www.aaroneden.com
Hinweis der Redaktion
- Introduce myselfShare 2 stories (success & failure)Lots of ideas, always juggling
- 2009 â Intuit, Webglimmer & ZG.Marketing ZG + JugglingShort on time
- Scratching my own itch.Designed Garious.Increase in salesInner voice: Turn this into a business.How hard could that be.
- HiredGraphic designerStarted networking â positive2 customers â wasted 2 hours teaching themDoesnât make senseFriend introduced me to lean startup.Pivoted to focus on social media marketersHired blogger and SMMBegan interviewing & getting feedback.
- Learned alotGarious too narrow for themOnly 2 people on the planet?Spending thousandsCustomers wonât click BUY
- Frustrated, but still determinedFriend suggests real estate agents. I try.NO!Agents without controlSelf doubt (inner conversation)Search: site updates, groupon, blogging, teaches.Nothing working, good at spending money
- Gave up after 2 yearsWho has 70k to invest?could have proven / disproven this business idea in about 30 days and $5000.
- What I learned:Donât assume customers are like you. Lots of effort to shift team to new segments. All a wasteTeam was trying to execute. Ask yourself where you are. Use the right tool.New features, etc. Experiment.
- If I had to do it all over againâŚ.
- LS missing puzzle pieceIC IntroWeekend hackathonsSerendipity + Ben
- Demand tests + pre-registerPilot class â 4 teamsWent well â scheduled MV event
- Teams â insanityJudging on LS behaviorBrad dropped by
- Continuing forwardIs this a California thing?100x100Not our day job â had to convince leadershipApproved for 50kSummer bouncing, continuous improvement