SlideShare ist ein Scribd-Unternehmen logo

Identify your target market using social media

•Als PPT, PDF herunterladen•
•
Aaron Eden
Aaron Eden

T

BusinessTechnologie
1 von 18
Identify Your Target Market using social media Aaron Eden @aaroneden http://about.me/aaroneden
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a target market? ,[object Object]
 
Samples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why is it important? ,[object Object],[object Object],[object Object],[object Object]
What are the 3 problems you are trying to solve for your customers? ,[object Object],[object Object],[object Object]
Market segments Demographic Segment Measurable statistics  such as age, income, occupation, etc. Psychographic Segment Lifestyle preferences such as music lovers, city or urban dwellers, etc. Use-based Segment Frequency of usage  such as recreational drinking, traveling, etc. Benefit Segment Desire to obtain the same product benefits  such as luxury, thriftiness, comfort from food, etc. Geographic Segment Location  such as home address, business address, etc.
Who are your customers? ,[object Object]
Interview questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding interviewees ,[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object]
LinkedIn Answers ,[object Object]
Yahoo Answers ,[object Object],[object Object]
Quora ,[object Object],[object Object]
Reviewing ,[object Object],[object Object],[object Object]
When your problem isn't big enough ,[object Object],[object Object],[object Object],[object Object],[object Object]

Empfohlen

Marketing - Target Market
Marketing - Target MarketMarketing - Target Market
Marketing - Target Marketschenoweth88
 
Target marketing presentation
Target marketing presentationTarget marketing presentation
Target marketing presentationsoarcreativegroup
 
WEBINAR: Target Marketing: How To Hit Your Bullseye
WEBINAR: Target Marketing: How To Hit Your BullseyeWEBINAR: Target Marketing: How To Hit Your Bullseye
WEBINAR: Target Marketing: How To Hit Your BullseyeInsightpool, the Influencer Marketing Platform
 
Target Marketing
Target MarketingTarget Marketing
Target MarketingGilad G. Gilboa
 
Say Hello to Target Marketing
Say Hello to Target MarketingSay Hello to Target Marketing
Say Hello to Target MarketingValue Direct
 
Chapter three presentation - Market Segmentation ppt.
Chapter three presentation - Market Segmentation ppt.Chapter three presentation - Market Segmentation ppt.
Chapter three presentation - Market Segmentation ppt.Kuala Lumpur, Malaysia
 
Target market
Target marketTarget market
Target marketyacub13
 
Marketing Fundamentals Part 2 Target Market & Segmentation
Marketing Fundamentals Part 2 Target Market & SegmentationMarketing Fundamentals Part 2 Target Market & Segmentation
Marketing Fundamentals Part 2 Target Market & SegmentationKinsight, Inc.
 

Empfohlen

Marketing - Target Market
Marketing - Target MarketMarketing - Target Market
Marketing - Target Marketschenoweth88
 
Target marketing presentation
Target marketing presentationTarget marketing presentation
Target marketing presentationsoarcreativegroup
 
WEBINAR: Target Marketing: How To Hit Your Bullseye
WEBINAR: Target Marketing: How To Hit Your BullseyeWEBINAR: Target Marketing: How To Hit Your Bullseye
WEBINAR: Target Marketing: How To Hit Your BullseyeInsightpool, the Influencer Marketing Platform
 
Target Marketing
Target MarketingTarget Marketing
Target MarketingGilad G. Gilboa
 
Say Hello to Target Marketing
Say Hello to Target MarketingSay Hello to Target Marketing
Say Hello to Target MarketingValue Direct
 
Chapter three presentation - Market Segmentation ppt.
Chapter three presentation - Market Segmentation ppt.Chapter three presentation - Market Segmentation ppt.
Chapter three presentation - Market Segmentation ppt.Kuala Lumpur, Malaysia
 
Target market
Target marketTarget market
Target marketyacub13
 
Marketing Fundamentals Part 2 Target Market & Segmentation
Marketing Fundamentals Part 2 Target Market & SegmentationMarketing Fundamentals Part 2 Target Market & Segmentation
Marketing Fundamentals Part 2 Target Market & SegmentationKinsight, Inc.
 
Marketing theory. Behavioural segmentation
Marketing theory. Behavioural segmentation Marketing theory. Behavioural segmentation
Marketing theory. Behavioural segmentation Monika Ba
 
market segmentation
market segmentationmarket segmentation
market segmentationakanksha91
 
Segmenting Targeting and Positioning
Segmenting Targeting and PositioningSegmenting Targeting and Positioning
Segmenting Targeting and PositioningMaxwell Ranasinghe
 
MF Strategic Marketing Market segmentation, target market and positioning
MF Strategic Marketing Market segmentation, target market and positioningMF Strategic Marketing Market segmentation, target market and positioning
MF Strategic Marketing Market segmentation, target market and positioningFuNk IN
 
P5
P5P5
P5GucciAJJA
 
Market segmentation positioning
Market segmentation positioningMarket segmentation positioning
Market segmentation positioningVaibhavi Dalvi
 
Market Segmentation
Market SegmentationMarket Segmentation
Market Segmentationtellstptrisakti
 
Segment, Target & Positioning
Segment, Target & PositioningSegment, Target & Positioning
Segment, Target & PositioningPrathamesh Parab
 
STDP – Segmenting, Targeting, Positioning and Development - Watch ItWatches
STDP – Segmenting, Targeting, Positioning and Development - Watch ItWatchesSTDP – Segmenting, Targeting, Positioning and Development - Watch ItWatches
STDP – Segmenting, Targeting, Positioning and Development - Watch ItWatchesDevang Tailor
 
Chapter 9 Identifying Market Segments and Targets
Chapter 9 Identifying Market Segments and TargetsChapter 9 Identifying Market Segments and Targets
Chapter 9 Identifying Market Segments and TargetsPeleZain
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPTAabhas Rastogi
 
An introduction to market segmentation and targeting
An introduction to market segmentation and targetingAn introduction to market segmentation and targeting
An introduction to market segmentation and targetingWilliam Baker
 
The Market Segmentation Process
The Market Segmentation ProcessThe Market Segmentation Process
The Market Segmentation ProcessAiden Yeh
 
Segmentation
SegmentationSegmentation
SegmentationAmit Goyal
 
Micro Marketing
Micro MarketingMicro Marketing
Micro MarketingPrashant Kumar Gupta
 
Market segmentation
Market segmentationMarket segmentation
Market segmentationsd college
 
Consumer Behavior -Market segmentation
Consumer Behavior -Market segmentation Consumer Behavior -Market segmentation
Consumer Behavior -Market segmentation viveksangwan007
 
Market segmentation
Market segmentationMarket segmentation
Market segmentationParag Chitroda
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningShreya Bhargava
 
04 marketing segmentation,targeting and positioning
04 marketing segmentation,targeting and positioning04 marketing segmentation,targeting and positioning
04 marketing segmentation,targeting and positioningThejus Jayadev
 
Building Sales, Operations and Market Entry into the USA 03182015
Building Sales, Operations and Market Entry into the USA 03182015Building Sales, Operations and Market Entry into the USA 03182015
Building Sales, Operations and Market Entry into the USA 03182015Stephen Davis
 
MF Strategic Marketing 1 strategy n strategic planning process
MF Strategic Marketing 1 strategy n strategic planning processMF Strategic Marketing 1 strategy n strategic planning process
MF Strategic Marketing 1 strategy n strategic planning processFuNk IN
 

Weitere ähnliche Inhalte

Was ist angesagt?

Marketing theory. Behavioural segmentation
Marketing theory. Behavioural segmentation Marketing theory. Behavioural segmentation
Marketing theory. Behavioural segmentation Monika Ba
 
market segmentation
market segmentationmarket segmentation
market segmentationakanksha91
 
Segmenting Targeting and Positioning
Segmenting Targeting and PositioningSegmenting Targeting and Positioning
Segmenting Targeting and PositioningMaxwell Ranasinghe
 
MF Strategic Marketing Market segmentation, target market and positioning
MF Strategic Marketing Market segmentation, target market and positioningMF Strategic Marketing Market segmentation, target market and positioning
MF Strategic Marketing Market segmentation, target market and positioningFuNk IN
 
Market segmentation positioning
Market segmentation positioningMarket segmentation positioning
Market segmentation positioningVaibhavi Dalvi
 
Segment, Target & Positioning
Segment, Target & PositioningSegment, Target & Positioning
Segment, Target & PositioningPrathamesh Parab
 
STDP – Segmenting, Targeting, Positioning and Development - Watch ItWatches
STDP – Segmenting, Targeting, Positioning and Development - Watch ItWatchesSTDP – Segmenting, Targeting, Positioning and Development - Watch ItWatches
STDP – Segmenting, Targeting, Positioning and Development - Watch ItWatchesDevang Tailor
 
Chapter 9 Identifying Market Segments and Targets
Chapter 9 Identifying Market Segments and TargetsChapter 9 Identifying Market Segments and Targets
Chapter 9 Identifying Market Segments and TargetsPeleZain
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPTAabhas Rastogi
 
An introduction to market segmentation and targeting
An introduction to market segmentation and targetingAn introduction to market segmentation and targeting
An introduction to market segmentation and targetingWilliam Baker
 
The Market Segmentation Process
The Market Segmentation ProcessThe Market Segmentation Process
The Market Segmentation ProcessAiden Yeh
 
Market segmentation
Market segmentationMarket segmentation
Market segmentationsd college
 
Consumer Behavior -Market segmentation
Consumer Behavior -Market segmentation Consumer Behavior -Market segmentation
Consumer Behavior -Market segmentation viveksangwan007
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningShreya Bhargava
 
04 marketing segmentation,targeting and positioning
04 marketing segmentation,targeting and positioning04 marketing segmentation,targeting and positioning
04 marketing segmentation,targeting and positioningThejus Jayadev
 

Was ist angesagt? (20)

Marketing theory. Behavioural segmentation
Marketing theory. Behavioural segmentation Marketing theory. Behavioural segmentation
Marketing theory. Behavioural segmentation
 
market segmentation
market segmentationmarket segmentation
market segmentation
 
Segmenting Targeting and Positioning
Segmenting Targeting and PositioningSegmenting Targeting and Positioning
Segmenting Targeting and Positioning
 
MF Strategic Marketing Market segmentation, target market and positioning
MF Strategic Marketing Market segmentation, target market and positioningMF Strategic Marketing Market segmentation, target market and positioning
MF Strategic Marketing Market segmentation, target market and positioning
 
P5
P5P5
P5
 
Market segmentation positioning
Market segmentation positioningMarket segmentation positioning
Market segmentation positioning
 
Market Segmentation
Market SegmentationMarket Segmentation
Market Segmentation
 
Segment, Target & Positioning
Segment, Target & PositioningSegment, Target & Positioning
Segment, Target & Positioning
 
STDP – Segmenting, Targeting, Positioning and Development - Watch ItWatches
STDP – Segmenting, Targeting, Positioning and Development - Watch ItWatchesSTDP – Segmenting, Targeting, Positioning and Development - Watch ItWatches
STDP – Segmenting, Targeting, Positioning and Development - Watch ItWatches
 
Chapter 9 Identifying Market Segments and Targets
Chapter 9 Identifying Market Segments and TargetsChapter 9 Identifying Market Segments and Targets
Chapter 9 Identifying Market Segments and Targets
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPT
 
An introduction to market segmentation and targeting
An introduction to market segmentation and targetingAn introduction to market segmentation and targeting
An introduction to market segmentation and targeting
 
The Market Segmentation Process
The Market Segmentation ProcessThe Market Segmentation Process
The Market Segmentation Process
 
Segmentation
SegmentationSegmentation
Segmentation
 
Micro Marketing
Micro MarketingMicro Marketing
Micro Marketing
 
Market segmentation
Market segmentationMarket segmentation
Market segmentation
 
Consumer Behavior -Market segmentation
Consumer Behavior -Market segmentation Consumer Behavior -Market segmentation
Consumer Behavior -Market segmentation
 
Market segmentation
Market segmentationMarket segmentation
Market segmentation
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and Positioning
 
04 marketing segmentation,targeting and positioning
04 marketing segmentation,targeting and positioning04 marketing segmentation,targeting and positioning
04 marketing segmentation,targeting and positioning
 

Andere mochten auch

Building Sales, Operations and Market Entry into the USA 03182015
Building Sales, Operations and Market Entry into the USA 03182015Building Sales, Operations and Market Entry into the USA 03182015
Building Sales, Operations and Market Entry into the USA 03182015Stephen Davis
 
MF Strategic Marketing 1 strategy n strategic planning process
MF Strategic Marketing 1 strategy n strategic planning processMF Strategic Marketing 1 strategy n strategic planning process
MF Strategic Marketing 1 strategy n strategic planning processFuNk IN
 
Customer Zoom: Value Stream Discovery and Market Segmentation
Customer Zoom: Value Stream Discovery and Market SegmentationCustomer Zoom: Value Stream Discovery and Market Segmentation
Customer Zoom: Value Stream Discovery and Market SegmentationBrant Cooper
 
Finding your target market
Finding your target marketFinding your target market
Finding your target marketStephen Davis
 
Value Proposition Design (v. 2017-2018 eng)
Value Proposition Design (v. 2017-2018 eng)Value Proposition Design (v. 2017-2018 eng)
Value Proposition Design (v. 2017-2018 eng)Frieda Brioschi
 
Wasted youth - Lessons in Lean Startup
Wasted youth - Lessons in Lean StartupWasted youth - Lessons in Lean Startup
Wasted youth - Lessons in Lean StartupAaron Eden
 
Market sizing TAM SAM SOM Target Market
Market sizing TAM SAM SOM Target MarketMarket sizing TAM SAM SOM Target Market
Market sizing TAM SAM SOM Target MarketReza Hashemi
 

Andere mochten auch (8)

Building Sales, Operations and Market Entry into the USA 03182015
Building Sales, Operations and Market Entry into the USA 03182015Building Sales, Operations and Market Entry into the USA 03182015
Building Sales, Operations and Market Entry into the USA 03182015
 
MF Strategic Marketing 1 strategy n strategic planning process
MF Strategic Marketing 1 strategy n strategic planning processMF Strategic Marketing 1 strategy n strategic planning process
MF Strategic Marketing 1 strategy n strategic planning process
 
Customer Zoom: Value Stream Discovery and Market Segmentation
Customer Zoom: Value Stream Discovery and Market SegmentationCustomer Zoom: Value Stream Discovery and Market Segmentation
Customer Zoom: Value Stream Discovery and Market Segmentation
 
Finding your target market
Finding your target marketFinding your target market
Finding your target market
 
Value Proposition Design (v. 2017-2018 eng)
Value Proposition Design (v. 2017-2018 eng)Value Proposition Design (v. 2017-2018 eng)
Value Proposition Design (v. 2017-2018 eng)
 
Wasted youth - Lessons in Lean Startup
Wasted youth - Lessons in Lean StartupWasted youth - Lessons in Lean Startup
Wasted youth - Lessons in Lean Startup
 
Market sizing TAM SAM SOM Target Market
Market sizing TAM SAM SOM Target MarketMarket sizing TAM SAM SOM Target Market
Market sizing TAM SAM SOM Target Market
 
Target market
Target marketTarget market
Target market
 

Ähnlich wie Identify your target market using social media

C M I Research Webinar 1 2
C M I Research Webinar 1 2C M I Research Webinar 1 2
C M I Research Webinar 1 2Alitt
 
351 spring 15 Terms and Concepts
351 spring 15 Terms and Concepts351 spring 15 Terms and Concepts
351 spring 15 Terms and ConceptsTodd Felts
 
Communicating Your Brand
Communicating Your BrandCommunicating Your Brand
Communicating Your BrandKyle Sexton
 
How to tell your story without advertising
How to tell your story without advertisingHow to tell your story without advertising
How to tell your story without advertisingSocialmatica
 
Lecture 10 - B2B Marketing & Digital Customer Relationship Management.pptx
Lecture 10 - B2B Marketing & Digital Customer Relationship Management.pptxLecture 10 - B2B Marketing & Digital Customer Relationship Management.pptx
Lecture 10 - B2B Marketing & Digital Customer Relationship Management.pptxFaizanGul6
 
Marketing Process
Marketing ProcessMarketing Process
Marketing ProcessNateSkyzzer
 
New Media for Seasoned Professionals
New Media for Seasoned ProfessionalsNew Media for Seasoned Professionals
New Media for Seasoned ProfessionalsNeville Hobson
 
Sme022208 soriano
Sme022208 sorianoSme022208 soriano
Sme022208 sorianoaaaroben
 
Lecture 3 voices
Lecture 3 voicesLecture 3 voices
Lecture 3 voicesronpiovesan
 
Marketing Strategy…… KEY CONCEPTS to review for ETS exam….
Marketing Strategy…… KEY CONCEPTS to review for ETS exam….Marketing Strategy…… KEY CONCEPTS to review for ETS exam….
Marketing Strategy…… KEY CONCEPTS to review for ETS exam….authors boards
 
A Clear Beginner’s Guide to Creating a Buyer Persona.pdf
A Clear Beginner’s Guide to Creating a Buyer Persona.pdfA Clear Beginner’s Guide to Creating a Buyer Persona.pdf
A Clear Beginner’s Guide to Creating a Buyer Persona.pdfAdsy
 
Get More From Your Social Media
Get More From Your Social Media Get More From Your Social Media
Get More From Your Social Media Caroline Li
 
Killer tips for creating a perfect social media strategy
Killer tips for creating a perfect social media strategyKiller tips for creating a perfect social media strategy
Killer tips for creating a perfect social media strategyKarim Mahmoud Hamed
 
Small Business Marketing Toolkit
Small Business Marketing ToolkitSmall Business Marketing Toolkit
Small Business Marketing ToolkitCadence Marketing
 

Ähnlich wie Identify your target market using social media (20)

C M I Research Webinar 1 2
C M I Research Webinar 1 2C M I Research Webinar 1 2
C M I Research Webinar 1 2
 
351 spring 15 Terms and Concepts
351 spring 15 Terms and Concepts351 spring 15 Terms and Concepts
351 spring 15 Terms and Concepts
 
The Art and Science of Marketing
The Art and Science of MarketingThe Art and Science of Marketing
The Art and Science of Marketing
 
ENTREP.pptx
ENTREP.pptxENTREP.pptx
ENTREP.pptx
 
Communicating Your Brand
Communicating Your BrandCommunicating Your Brand
Communicating Your Brand
 
Marketing 3.0
Marketing 3.0Marketing 3.0
Marketing 3.0
 
How to tell your story without advertising
How to tell your story without advertisingHow to tell your story without advertising
How to tell your story without advertising
 
Marketing
MarketingMarketing
Marketing
 
Lecture 10 - B2B Marketing & Digital Customer Relationship Management.pptx
Lecture 10 - B2B Marketing & Digital Customer Relationship Management.pptxLecture 10 - B2B Marketing & Digital Customer Relationship Management.pptx
Lecture 10 - B2B Marketing & Digital Customer Relationship Management.pptx
 
MasterClass - Product Market Fit
MasterClass - Product Market Fit MasterClass - Product Market Fit
MasterClass - Product Market Fit
 
Marketing Process
Marketing ProcessMarketing Process
Marketing Process
 
New Media for Seasoned Professionals
New Media for Seasoned ProfessionalsNew Media for Seasoned Professionals
New Media for Seasoned Professionals
 
Sme022208 soriano
Sme022208 sorianoSme022208 soriano
Sme022208 soriano
 
Lecture 3 voices
Lecture 3 voicesLecture 3 voices
Lecture 3 voices
 
How To: Marketing Segmentation
How To: Marketing SegmentationHow To: Marketing Segmentation
How To: Marketing Segmentation
 
Marketing Strategy…… KEY CONCEPTS to review for ETS exam….
Marketing Strategy…… KEY CONCEPTS to review for ETS exam….Marketing Strategy…… KEY CONCEPTS to review for ETS exam….
Marketing Strategy…… KEY CONCEPTS to review for ETS exam….
 
A Clear Beginner’s Guide to Creating a Buyer Persona.pdf
A Clear Beginner’s Guide to Creating a Buyer Persona.pdfA Clear Beginner’s Guide to Creating a Buyer Persona.pdf
A Clear Beginner’s Guide to Creating a Buyer Persona.pdf
 
Get More From Your Social Media
Get More From Your Social Media Get More From Your Social Media
Get More From Your Social Media
 
Killer tips for creating a perfect social media strategy
Killer tips for creating a perfect social media strategyKiller tips for creating a perfect social media strategy
Killer tips for creating a perfect social media strategy
 
Small Business Marketing Toolkit
Small Business Marketing ToolkitSmall Business Marketing Toolkit
Small Business Marketing Toolkit
 

Mehr von Aaron Eden

Your first task for Startup Weekend!
Your first task for Startup Weekend!Your first task for Startup Weekend!
Your first task for Startup Weekend!Aaron Eden
 
SMART Group - Understanding Customer segments
SMART Group - Understanding Customer segmentsSMART Group - Understanding Customer segments
SMART Group - Understanding Customer segmentsAaron Eden
 
Lean Launchpad Tucson - Customer Relationships
Lean Launchpad Tucson - Customer RelationshipsLean Launchpad Tucson - Customer Relationships
Lean Launchpad Tucson - Customer RelationshipsAaron Eden
 
Lean Launchpad Tucson - Distribution Channels
Lean Launchpad Tucson - Distribution ChannelsLean Launchpad Tucson - Distribution Channels
Lean Launchpad Tucson - Distribution ChannelsAaron Eden
 
Lean Launchpad Tucson - Customer Segments
Lean Launchpad Tucson - Customer SegmentsLean Launchpad Tucson - Customer Segments
Lean Launchpad Tucson - Customer SegmentsAaron Eden
 
Lean Launchpad Tucson - Value Proposition
Lean Launchpad Tucson - Value PropositionLean Launchpad Tucson - Value Proposition
Lean Launchpad Tucson - Value PropositionAaron Eden
 
Lean Launchpad - Week 3 - Experiment Day
Lean Launchpad - Week 3 - Experiment DayLean Launchpad - Week 3 - Experiment Day
Lean Launchpad - Week 3 - Experiment DayAaron Eden
 
Lean Launchpad Tucson - What To Expect
Lean Launchpad Tucson - What To ExpectLean Launchpad Tucson - What To Expect
Lean Launchpad Tucson - What To ExpectAaron Eden
 
Smart Design For Small Business
Smart Design For Small BusinessSmart Design For Small Business
Smart Design For Small BusinessAaron Eden
 
Lean Canvas Drill-In
Lean Canvas Drill-InLean Canvas Drill-In
Lean Canvas Drill-InAaron Eden
 
Continuous integration
Continuous integrationContinuous integration
Continuous integrationAaron Eden
 
Is your social media synchronized
Is your social media synchronizedIs your social media synchronized
Is your social media synchronizedAaron Eden
 
Optimizing your LinkedIn Profile
Optimizing your LinkedIn ProfileOptimizing your LinkedIn Profile
Optimizing your LinkedIn ProfileAaron Eden
 
Lean startup - Startup Weekend Tucson
Lean startup - Startup Weekend TucsonLean startup - Startup Weekend Tucson
Lean startup - Startup Weekend TucsonAaron Eden
 

Mehr von Aaron Eden (15)

Lean pitching
Lean pitchingLean pitching
Lean pitching
 
Your first task for Startup Weekend!
Your first task for Startup Weekend!Your first task for Startup Weekend!
Your first task for Startup Weekend!
 
SMART Group - Understanding Customer segments
SMART Group - Understanding Customer segmentsSMART Group - Understanding Customer segments
SMART Group - Understanding Customer segments
 
Lean Launchpad Tucson - Customer Relationships
Lean Launchpad Tucson - Customer RelationshipsLean Launchpad Tucson - Customer Relationships
Lean Launchpad Tucson - Customer Relationships
 
Lean Launchpad Tucson - Distribution Channels
Lean Launchpad Tucson - Distribution ChannelsLean Launchpad Tucson - Distribution Channels
Lean Launchpad Tucson - Distribution Channels
 
Lean Launchpad Tucson - Customer Segments
Lean Launchpad Tucson - Customer SegmentsLean Launchpad Tucson - Customer Segments
Lean Launchpad Tucson - Customer Segments
 
Lean Launchpad Tucson - Value Proposition
Lean Launchpad Tucson - Value PropositionLean Launchpad Tucson - Value Proposition
Lean Launchpad Tucson - Value Proposition
 
Lean Launchpad - Week 3 - Experiment Day
Lean Launchpad - Week 3 - Experiment DayLean Launchpad - Week 3 - Experiment Day
Lean Launchpad - Week 3 - Experiment Day
 
Lean Launchpad Tucson - What To Expect
Lean Launchpad Tucson - What To ExpectLean Launchpad Tucson - What To Expect
Lean Launchpad Tucson - What To Expect
 
Smart Design For Small Business
Smart Design For Small BusinessSmart Design For Small Business
Smart Design For Small Business
 
Lean Canvas Drill-In
Lean Canvas Drill-InLean Canvas Drill-In
Lean Canvas Drill-In
 
Continuous integration
Continuous integrationContinuous integration
Continuous integration
 
Is your social media synchronized
Is your social media synchronizedIs your social media synchronized
Is your social media synchronized
 
Optimizing your LinkedIn Profile
Optimizing your LinkedIn ProfileOptimizing your LinkedIn Profile
Optimizing your LinkedIn Profile
 
Lean startup - Startup Weekend Tucson
Lean startup - Startup Weekend TucsonLean startup - Startup Weekend Tucson
Lean startup - Startup Weekend Tucson
 

Kürzlich hochgeladen

Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxtrishalcan8
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfCatalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfOrient Homes
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 

Kürzlich hochgeladen (20)

Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfCatalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 

Identify your target market using social media

  • 1. Identify Your Target Market using social media Aaron Eden @aaroneden http://about.me/aaroneden
  • 2.
  • 3.
  • 4.  
  • 5.
  • 6.
  • 7.
  • 8. Market segments Demographic Segment Measurable statistics  such as age, income, occupation, etc. Psychographic Segment Lifestyle preferences such as music lovers, city or urban dwellers, etc. Use-based Segment Frequency of usage  such as recreational drinking, traveling, etc. Benefit Segment Desire to obtain the same product benefits  such as luxury, thriftiness, comfort from food, etc. Geographic Segment Location  such as home address, business address, etc.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.

Hinweis der Redaktion

  1. You are not excluding customers It drives everything in your business Ask group for examples
  2. Small biz owner already wearing all the hats Tell story about small business owner that is marketing luxury hand-bags in SkyMall
  3. Focus on your customers What are the problems you think they have? Does anyone have multiple products? Do this for each!
  4. Keep segments SMALL A customer is someone that pays for your product
  5. Don’t sell Do In person Pair up No Surveys
  6. Find people that you think fit your target market Get some practice
  7. First find people with the problems, then connect DON’T Sell Connect in person
  8. Follow up via email. Make new connections Meet in person or interview over the phone
  9. Hasn’t worked great for me LOTS of networks to learn from
  10. Wind Turbine team learned: Bigger turbine Market education Neighbor's Approval